| Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
|---|---|---|---|---|---|
| RTI403 | ADVERTISING LANGUAGE | 7 | 3 | 3 | 8 |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
|---|
| Analyzes sample advertising works. |
| It accurately defines the target audience in an advertising campaign. |
| Lists the features that an advertisement should have. |
| Explains information about the structure and basis of advertising language. |
| Accurately researches the language used in an advertisement. |
| During the campaign process, it decides the language to be used to reach the target audience. |
| Explain how ideology and gender are represented in advertisements. |