| Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
|---|---|---|---|---|---|
| ISL109 | INTRODUCTION TO MARKETING | 1 | 3 | 3 | 4 |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
|---|
| Explains the basic concepts of marketing. |
| Expresses to the marketing environment. |
| Compare consumer markets and industrial markets. |
| Explains the concepts of customer value, satisfaction, complaints and loyalty. |
| Defines the marketing mix. |
| Distinguishes between marketing information systems and marketing research. |
| Explains market segmentation and target marketing concepts. |