PAZARLAMAYA GİRİŞ COURSE IDENTIFICATION AND APPLICATION INFORMATION
| Code |
Name of the Course Unit |
Semester |
In-Class Hours (T+P) |
Credit |
ECTS Credit |
| ISL109 |
PAZARLAMAYA GİRİŞ |
1 |
3 |
3 |
4 |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
| Explains the basic concepts of marketing. |
| Expresses to the marketing environment. |
| Compare consumer markets and industrial markets. |
| Explains the concepts of customer value, satisfaction, complaints and loyalty. |
| Defines the marketing mix. |