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ISTANBUL GELİŞİM UNIVERSITY INFORMATION SYSTEM

PAZARLAMAYA GİRİŞ COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
ISL109 PAZARLAMAYA GİRİŞ 1 3 3 4

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week Preparatory Topics(Subjects) Method
1 Relevant sections of resources Fundamental Concepts of Marketing -
2 Relevant sections of resources Marketing Environment -
3 Relevant sections of resources Marketing Information Systems -
4 Relevant sections of resources Consumer Markets and Consumer Behavior -
5 Relevant sections of resources Industrial Markets and Organizational Buying Behavior -
6 Relevant sections of resources Customer Value, Satisfaction, Complaints, and Loyalty -
7 Relevant sections of resources Market Segmentation, Target Market Selection, and Positioning -
8 - MID-TERM EXAM -
9 Relevant sections of resources Product and Brand Decisions -
10 Relevant sections of resources Pricing and Pricing Strategies -
11 Relevant sections of resources Distribution Decisions -
12 Relevant sections of resources Retailing, Wholesaling, and Logistics -
13 Relevant sections of resources Promotion and Marketing Communication -
14 Relevant sections of resources Advertising, Public Relations, Personal Selling, and Sales Promotion -
15 Relevant sections of resources Ethics in Marketing -
16 - FINAL EXAM -
17 - FINAL EXAM -