| Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
|---|---|---|---|---|---|
| SYY332 | SPORTS MARKETING | 6 | 3 | 3 | 5 |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
|---|
| Describe the concepts related to the Sports Marketing. |
| Explain the relationship between the products, services and sectors in the sport marketing mix. |
| Examine the methods related to market segmentation, positioning and target customer creation in sports marketing services. |
| Arrange the process of bringing product type, pricing, promotion campaign and distribution services together with the consumer |
| Plan for marketing activities through sports. |