| Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
|---|---|---|---|---|---|
| BSP225 | BANKING SERVICE PRODUCTS | 3 | 3 | 3 | 5 |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
|---|
| Defines the basic concepts of service marketing |
| Defines the strategic marketing plan within the framework of financial services and environmental relations and market analysis |