INTRODUCTION TO ADVERTISING COURSE IDENTIFICATION AND APPLICATION INFORMATION
| Code |
Name of the Course Unit |
Semester |
In-Class Hours (T+P) |
Credit |
ECTS Credit |
| HTP112 |
INTRODUCTION TO ADVERTISING |
4 |
4 |
3 |
7 |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
| Have the basic theoretical and theoretical knowledge about advertising. |
| Understands how advertising communication works. |
| Observes advertisement persuasion methods. |
| Understands advertising campaigns and processes, designs them according to their purpose. |