ADVERTISING CAMPAIGNS COURSE IDENTIFICATION AND APPLICATION INFORMATION
| Code |
Name of the Course Unit |
Semester |
In-Class Hours (T+P) |
Credit |
ECTS Credit |
| HRY406 |
ADVERTISING CAMPAIGNS |
8 |
3 |
3 |
6 |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
| By the end of this course, students will be able to analyze product / service, consumer and market research by categorizing the basic terms and processes of an advertising campaign. |
| By the end of this course, students will be able to predict the budget according to the appropriate commodity by planning the appropriate channel selection. |
| By the end of this course, students will be able to analyze the results by designing creative works within the scope of the course. |