MEDIA PLANNING IN PUBLIC RELATIONS COURSE IDENTIFICATION AND APPLICATION INFORMATION
| Code |
Name of the Course Unit |
Semester |
In-Class Hours (T+P) |
Credit |
ECTS Credit |
| HRY327 |
MEDIA PLANNING IN PUBLIC RELATIONS |
5 |
3 |
3 |
5 |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
| Define the concepts related to public relations and media planning. |
| Explain the importance of media planning for public relations. |
| Debate media strategies in public relations campaigns and crisis management. |
| Integrate the theoretical knowledge gained in the fields of public relations, advertising and marketing into the Media Planning stages. |
| Prepare media plan by using media planning methods in public relations campaigns. |