SEMIOTICS PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
GRA333	SEMIOTICS	5	4	4	5

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Elective
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Assoc.Prof. METİN KUŞ
Instructor(s) of the Course Unit
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	This course aims to examine understanding the relation between the representer and represented in visual and lingual dimensions and the methods to use in designs.
Contents of the Course Unit:	Contents of the course include the understanding of semiology, and application of this understanding in the analysis of communication and meaning.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Know the terminology used in semiology.
Give examples of daily life related with semiology.
Interpret the indicators with the help of semiology knowledge.
Relate the subjects of semiology with daily lives.
Interpret semiology knowledge within framework of theoretical and practical approach.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Research	Introduction to semiotics and description of Semiology	Lecture, Discussion
2	Research	Conceptual analysis of the term Semiology	Lecture, Discussion
3	Research	Historical process of Semiology	Lecture, Discussion
4	Research	Non-linguistic indicators	Lecture, Discussion
5	Research	Denotation and connotation in visual expression	Lecture, Discussion
6	Research	Rhetoric expression and metaphor	Lecture, Discussion
7	Practice	Digital work on metaphors	Practice
8	-	MID-TERM EXAM	-
9	Research	Conceptual analysis of common metaphors	Lecture, Discussion
10	Research	Project Interpretation and visual analysis	Lecture, Discussion
11	Research	Project Interpretation and visual analysis	Lecture, Discussion
12	Research	Semantic, syntactic and pragmatic meaning	Lecture, Discussion
13	Research	Semantic, syntactic and pragmatic meaning	Lecture, Discussion
14	Research	Analysis of selected rhetoric	Lecture, Discussion
15	Practice	Digital Work Case Study for the usage of Rhetoric expression	Practice
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Bati, U. (2016). Reklamın Dili, Alfa Publications.
Gunay, D., Parsa, A. (2013). Görsel Göstergebilim, Es Publications.
Sigirci, I. (2013). Göstergebilim Uygulamaları, Seckin Publications.
Rifat, M. (2014). 20. Yüzyılda Dilbilim ve Göstergebilim Kuramları, Yapi Kredi Publications.

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	will be able to know the basic concepts of Graphic Design and to define how these concepts are reflected in designs.					4
2	will be able to define the function of Graphic Design in communal and social contexts.			2

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	will be able to organize the relations between the target audience and the visual design.				3

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	will be able to apply the past and current technical knowledge and methods in the field of Graphic Design with the competence required by the design process.			2

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	will be able to apply designs with appropriate combinations by considering the interaction of the field of Graphic Design with other disciplines.						5

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	will be able to behave according to the values of social, cultural, scientific and professional ethics in the design process of Graphic Design.					4
2	will be able to use and reflect quality, cultural values, environmental protection, occupational health and safety issues in the all kind of processes in the field.		1
3	will be able to implements planned tasks in the desired manner and on time by organizing comprehensive design processes in the field of Graphic Design in individual or group works.			2

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	will be able to use and relate the information that obtained in Graphic Design education for higher academic education processes or different field disciplines.						5

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	will be able to explain the theorical and applicational knowledge related to the field of Graphic Design with using appropriate presentation and communication techniques.						5
2	will be able to use a foreign language at least at the B1 level of the European language portfolio.	0
3	will be able to use basic computer softwares, information and communication technologies and graphic design programs as required by the field.	0

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	wil be able to demonstrate....						5

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	4	56
Preliminary & Further Study	13	3	39
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	13	2	26
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	1	6	6
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	0	0	0
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	0	0	0
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	43	0	129