WINDOW DISPLAY DESIGN PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
MTT472	WINDOW DISPLAY DESIGN	5	4	3	5

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Elective
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Assoc.Prof. METİN KUŞ
Instructor(s) of the Course Unit
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	This course aims to provide the student with the skills of actualisation of the window and fair booths by the policies of designing, innovative, contemporary display elements and fashion aesthetics.
Contents of the Course Unit:	Contents of the course include; the importance of visual arrangement by using materials compatible with the image of the brand in retail marketing, elements of contemporary exhibition, principles of designing a unique and sustainable window display considering cost limit.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Design spatial features of brand windows according to the designing principles policies.
Use basic principles of visual merchandising.
Calculate the material, timing and cost relations in window designing.
Construct interior rayon and display window with styling and rigging techniques.
Develop their practical skills by doing model workshop studies for window dressing.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	-	Explanation of course plan, its objectives and content, general description of the sources to be used, methods to be followed, subjects and the course	Brain Storm, Lecture and Case study
2	Literature Review	Basics of visual merchandising (Customer behaviour-Colour outlines- Importance of the lighting-Display techniques)	Lecture, Case study
3	Revision of course resources and the previous weeks	Effect of the brand identity on the design of the brand. Working on the project.	Lecture, Individual study
4	Revision of course resources and the previous weeks	Effect of visual design on the image of the brand and its role in communication.	Case study, Individual study
5	Revision of course resources and the previous weeks	Effect of the colours, texture and materials to be used on the design. Working on the project.	Case study, Individual study
6	Revision of course resources and the previous weeks	Effect of the costs on the design. Working on the project.	Case study, Individual study
7	Revision of course resources and the previous weeks	Effect of the lighting on the design. Working on the project.	Case study, Individual study
8	-	MID-TERM EXAM	-
9	Revision of course resources and the previous weeks	Identifying the brand whose display windows will be designed	Case study, Individual study
10	Research	Technical Visit	Project Delivery
11	Design Sketch Practices	Creating a design for the brand identity	Case study
12	Design Sketch Practices	Management of the space, stencil work considering the lighting	Individual study
13	Design Sketch Practices	Interior and window dressing techniques	Individual study
14	Design Sketch Practices	Styling practices for visual arrangement	Individual study
15	Design Sketch Practices	Display techniques for different categories and special occasions	Individual study
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Mun, D. (1981). Shops a manual of planning and design. London: The Architectural Press.
Pegler, M. (2006). Store windows. New York: Visual Reference Publications.
Soto, P. (2002). Shop window design, Barcelona: Loft Publications.
Mesher, L. (2013). Ic mekan tasariminda magaza tasarimi. Istanbul: Literatur Publishing.

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	will be able to know the basic concepts of Graphic Design and to define how these concepts are reflected in designs.
2	will be able to define the function of Graphic Design in communal and social contexts.

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	will be able to organize the relations between the target audience and the visual design.

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	will be able to apply the past and current technical knowledge and methods in the field of Graphic Design with the competence required by the design process.

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	will be able to apply designs with appropriate combinations by considering the interaction of the field of Graphic Design with other disciplines.

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	will be able to behave according to the values of social, cultural, scientific and professional ethics in the design process of Graphic Design.
2	will be able to use and reflect quality, cultural values, environmental protection, occupational health and safety issues in the all kind of processes in the field.
3	will be able to implements planned tasks in the desired manner and on time by organizing comprehensive design processes in the field of Graphic Design in individual or group works.

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	will be able to use and relate the information that obtained in Graphic Design education for higher academic education processes or different field disciplines.

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	will be able to explain the theorical and applicational knowledge related to the field of Graphic Design with using appropriate presentation and communication techniques.
2	will be able to use a foreign language at least at the B1 level of the European language portfolio.
3	will be able to use basic computer softwares, information and communication technologies and graphic design programs as required by the field.

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	wil be able to demonstrate....

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	4	56
Preliminary & Further Study	13	3	39
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	0	0	0
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	5	3	15
Mid-Term Exam	1	2	2
Preparation for the Mid-Term Exam	4	4	16
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	38	0	129