DIGITAL MARKETING PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
HRY303	DIGITAL MARKETING	7	3	3	5

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Elective
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Assist.Prof. ADEM ÖZER
Instructor(s) of the Course Unit
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	The purpose of this course is to ensure students to learn about digital marketing in globalizing markets.
Contents of the Course Unit:	In this course different topics are examined which enable students to judge digital platforms and digital marketing campaign management.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
By the end of this course, students will be able to examine innovative developments in the media, agency and advertising sectors.
By the end of this course, students will be able to plan digital marketing campaigns which brands will need.
By the end of this course, students will be able to design more effective marketing campaigns by learning digital platforms.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Reading and researching on the subject	Introduction and overview to the course subjects.	Lecture and Discussion
2	Reading and researching on the subject	Internet era: Changes in how we live, interact and consume as a result of internet using.	Lecture and Discussion
3	Reading and researching on the subject	New trends and evolution of media.	Lecture and Discussion
4	Reading and researching on the subject	Basic knowledge about media placement in digital media: Rich media, advergaming, banner advertising, keyword etc.	Lecture and Discussion
5	Reading and researching on the subject	Social networking: Windows Live, Facebook, Twitter, Friendfeed and Youtube.	Lecture and Discussion
6	Reading and researching on the subject	Content creation and main chracteristics of a website.	Lecture and Discussion
7	Reading and researching on the subject	Components of branding and maintaining an interactive site.	Lecture and Discussion
8	-	MID-TERM EXAM	-
9	Reading and researching on the subject	E-mail marketing and strategies.	Lecture and Discussion
10	Reading and researching on the subject	Digital marketing and branding: Importance of being online for a brand.	Lecture and Discussion
11	Reading and researching on the subject	Successful global and local campaigns.	Lecture and Discussion
12	Reading and researching on the subject	Search and search engine marketing-	Lecture and Discussion
13	Reading and researching on the subject	Trends and dynamics in mobile marketing.	Lecture and Discussion
14	Reading and researching on the subject	Social media dynamics: Blogs, virals, advertgaming, online seeding.	Lecture and Discussion
15	Reading and researching on the subject	Managing integrated marketing communications.	Lecture and Discussion
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Karahasan, Fatoş; Taşlar Yerinden Oynarken Dijital Pazarlamanın Kuralları, Doğan Publications, İstanbul, 2012.
Çelikkol, Mehmet; Açıkel Emre, Dijitoloji: Yeni Nesil Pazarlama ve Satış, Mediacat Publications, İstanbul, 2012.
Sevinç, Salih Seçkin; Pazarlama İletişiminde Sosyal Medya, Optimist Publications, İstanbul, 2012.

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Students will be able to use the knowledge about subjects like art, design, culture and furniture history in their professional life and daily life.	0

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Students will be able to define the basic concepts of design principles in interior architecture.	0

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Students will be able to analyze national and international project management and processes in interdisciplinary work with internal and external labor market (public private sector and voluntary organizations)		1

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Students will be able to apply interior design principles and skills by taking responsibility within an individual or group.	0
2	Students will be able to use drawing methods and techniques (CAD, 3D max and visual expression programs and freehand drawing) in their design work.	0

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Students will be able to organize interior architecture, application and technical equipment projects in interdisciplinary cooperation with other professional fields	0

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Adopting the principle of lifelong learning, students will be able to analyze possible problems and different regulations in interior design and planning areas with innovative, original and sustainable solutions.	0

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	The Interior Architecture program graduates will be able to organize unique, sustainable projects and activities in their field studies.	0
2	Students will be able to explain himself/herself in writing and speaking in Turkish and at least one foreign language in order to cooperate with related persons and institutions.		1

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Interior Architecture program graduates; will be able to develop solutions to issues such as interior application details, furniture design and building cost management using occupational standards and legal frameworks.				3
2	Interior Architecture program graduates will be able to design sustainable, original and innovative projects for interior architecture such as conceptual design, application detail projects and furniture design in their professional fields	0
3	Students will be able to organize interior design, application details and furniture design studies with local, regional, national and cultural sensitivity and ethical values interdisciplinary studies in cooperation.		1

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	14	1	14
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	0	0	0
Assignment (Homework)	1	8	8
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	1	8	8
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	1	18	18
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	1	15	15
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	34	0	107