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VISUAL COMMUNICATION DESIGN PROGRAMME COURSE DESCRIPTION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
ILT151 VISUAL COMMUNICATION DESIGN 1 4 2 5

GENERAL INFORMATION

Language of Instruction : Turkish
Level of the Course Unit : BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course : Compulsory
Mode of Delivery of the Course Unit -
Coordinator of the Course Unit Assist.Prof. ASLI KASAR
Instructor(s) of the Course Unit Res.Asisst. BÜŞRA KILIÇ
Course Prerequisite No

OBJECTIVES AND CONTENTS

Objectives of the Course Unit: This course aims to teach various techniques and practices in the field of "Visual Communication Design" which is the dominant strength of computer and communication technology as a result of characteristic development of our century, introduce the use of Adobe Illustrator program according to these techniques, and have various works designed by using Gestalt Principles and Basic Design Elements and Principles.
Contents of the Course Unit: Contents of the course include making simple illustrations using point and line as design element and rhythm and integrity as design principle, and to perform low poly art work as special day cards and final project.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)

Construct a visual composition in the design created.
Visualize creative thinking when creating a design.
Describe form and shape relation.
State a principle of Gestalt and Basic Design.
Give an example of various design elements and principles.
Compute Adobe Illustrator program at basic level.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY

Week Preparatory Topics(Subjects) Method
1 - Preliminary Study and Introduction Discussion
2 Ucar, Tevfik Fikret. Gorsel Iletisim ve Grafik Tasarim. Read page 17-59 Design Concept, Visual Perception and Communication Lecture
3 Ucar, Tevfik Fikret. Gorsel Iletisim ve Grafik Tasarim. Read page 59-86 Design Elements and Principles Lecture
4 Becer, Emre. Iletisim ve Grafik Tasarim, Read page 11-75 Creative Design Processes Lecture
5 Becer, Emre. Iletisim ve Grafik Tasarim, Read page 75–112 Examples of Signs and Meaning in Visual Communication Lecture
6 - Adobe Photoshop Application Interface Lecture, Demonstration
7 Uçar, Tevfik Fikret. Gorsel Iletisim ve Grafik Tasarim. Read page 126-139 Adobe Photoshop Application Basic Tools I Lecture, Demonstration
8 - MID-TERM EXAM -
9 - Adobe Photoshop Application Basic Tools II Lecture, Demonstration
10 Uçar, Tevfik Fikret. Görsel Iletisim ve Grafik Tasarim. Read page 143-163 Application Study I Demonstration
11 Becer, Emre. Iletisim ve Grafik Tasarim, Read page 176-199 Application Study II Demonstration
12 B Becer, Emre. Iletisim ve Grafik Tasarim, Read page 199-210 Application Study III Demonstration
13 Becer, Emre. Iletisim ve Grafik Tasarim, Read page 210-221 Application Study IV Demonstration
14 Becer, Emre. Iletisim ve Grafik Tasarim, Read page 221-246 Final Project Demonstration
15 - Final Project Presentation and Evaluation Demonstration
16 - FINAL EXAM -
17 - FINAL EXAM -

SOURCE MATERIALS & RECOMMENDED READING

Becer, Emre. Iletisim ve Grafik Tasarim, Read page 210-221
Becer, E. (2104). Iletisim ve Grafik Tasarim. Istanbul: Inkilap Publications.
Ucar, T. F. (2015). Gorsel Iletisim ve Grafik Tasarimi. Ankara: Dost Publications.

ASSESSMENT

Assessment & Grading of In-Term Activities Number of Activities Degree of Contribution (%) Description
Level of Contribution
0 1 2 3 4 5

CONTRIBUTION OF THE COURSE UNIT TO THE PROGRAMME LEARNING OUTCOMES

KNOWLEDGE

Theoretical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
The students will be able to explain him/herself in verbally and orally in Turkish and at least in one foreign language in order to be able to work together with the professional persons and institutions.
1

KNOWLEDGE

Factual

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
The students will be able to define the basic concepts in the field of communication and design
4

SKILLS

Cognitive

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
The students will be able to create designs by processing technical information in the field of Communication and Digital Visual Design.
5

SKILLS

Practical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
The students will be able to make applications in the field of Digital Design and Multimedia.
5
2
The students will be able to use the softwares required for each stage of the post-production process in a communication facility.
1

OCCUPATIONAL

Autonomy & Responsibility

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
The students will be able to solve communication, design and artistic problems individually and as well as a member of a team in the field of digital media design.
4

OCCUPATIONAL

Learning to Learn

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
The students will be able to interpret communication, social and design concepts used in the discipline of Communication Design.
4

OCCUPATIONAL

Communication & Social

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
He/she follows the artistic agenda of the day. He/she produces written and oral works based on the oral and written communication agenda of the day.
2
2
The students will be able to develop projects within an interdisciplinary perspective, conscious of being a communicator and designer.
3

OCCUPATIONAL

Occupational and/or Vocational

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
The students will be able to formulate various analytical visual communication strategies using the knowledge of communication and design science in the construction and implementation of sustainable design principles.
1
2
The students will be able to create designs using advanced computer softwares and information-communication technologies that are required by the discipline of Communication Design .
4
3
The students will be able to develop campaigns aimed at solving political and social visual communication problems by taking advantage of the historical and theoretical knowledge of the discipline of Communication Design.
3

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT

Workload for Learning & Teaching Activities

Type of the Learning Activites Learning Activities (# of week) Duration (hours, h) Workload (h)
Lecture & In-Class Activities 14 2 28
Preliminary & Further Study 14 2 28
Land Surveying 0 0 0
Group Work 0 0 0
Laboratory 0 0 0
Reading 0 0 0
Assignment (Homework) 4 10 40
Project Work 0 0 0
Seminar 0 0 0
Internship 0 0 0
Technical Visit 0 0 0
Web Based Learning 0 0 0
Implementation/Application/Practice 0 0 0
Practice at a workplace 0 0 0
Occupational Activity 0 0 0
Social Activity 0 0 0
Thesis Work 0 0 0
Field Study 0 0 0
Report Writing 0 0 0
Final Exam 1 16 16
Preparation for the Final Exam 0 0 0
Mid-Term Exam 1 15 15
Preparation for the Mid-Term Exam 0 0 0
Short Exam 0 0 0
Preparation for the Short Exam 0 0 0
TOTAL 34 0 127
Total Workload of the Course Unit 127
Workload (h) / 25.5 5
ECTS Credits allocated for the Course Unit 5,0