Code |
Name of the Course Unit |
Semester |
In-Class Hours (T+P) |
Credit |
ECTS Credit |
ILT151 |
VISUAL COMMUNICATION DESIGN |
1 |
4 |
2 |
5 |
GENERAL INFORMATION |
Language of Instruction : |
Turkish |
Level of the Course Unit : |
BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle |
Type of the Course : |
Compulsory |
Mode of Delivery of the Course Unit |
- |
Coordinator of the Course Unit |
Assist.Prof. ASLI KASAR |
Instructor(s) of the Course Unit |
Res.Asisst. BÜŞRA KILIÇ |
Course Prerequisite |
No |
OBJECTIVES AND CONTENTS |
Objectives of the Course Unit: |
This course aims to teach various techniques and practices in the field of "Visual Communication Design" which is the dominant strength of computer and communication technology as a result of characteristic development of our century, introduce the use of Adobe Illustrator program according to these techniques, and have various works designed by using Gestalt Principles and Basic Design Elements and Principles. |
Contents of the Course Unit: |
Contents of the course include making simple illustrations using point and line as design element and rhythm and integrity as design principle, and to perform low poly art work as special day cards and final project. |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
Construct a visual composition in the design created. |
Visualize creative thinking when creating a design. |
Describe form and shape relation. |
State a principle of Gestalt and Basic Design. |
Give an example of various design elements and principles. |
Compute Adobe Illustrator program at basic level. |
WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY |
Week |
Preparatory |
Topics(Subjects) |
Method |
1 |
- |
Preliminary Study and Introduction |
Discussion |
2 |
Ucar, Tevfik Fikret. Gorsel Iletisim ve Grafik Tasarim. Read page 17-59 |
Design Concept, Visual Perception and Communication |
Lecture |
3 |
Ucar, Tevfik Fikret. Gorsel Iletisim ve Grafik Tasarim. Read page 59-86 |
Design Elements and Principles |
Lecture |
4 |
Becer, Emre. Iletisim ve Grafik Tasarim, Read page 11-75 |
Creative Design Processes |
Lecture |
5 |
Becer, Emre. Iletisim ve Grafik Tasarim, Read page 75–112 |
Examples of Signs and Meaning in Visual Communication |
Lecture |
6 |
- |
Adobe Photoshop Application Interface |
Lecture, Demonstration |
7 |
Uçar, Tevfik Fikret. Gorsel Iletisim ve Grafik Tasarim. Read page 126-139 |
Adobe Photoshop Application Basic Tools I |
Lecture, Demonstration |
8 |
- |
MID-TERM EXAM |
- |
9 |
- |
Adobe Photoshop Application Basic Tools II |
Lecture, Demonstration |
10 |
Uçar, Tevfik Fikret. Görsel Iletisim ve Grafik Tasarim. Read page 143-163 |
Application Study I |
Demonstration |
11 |
Becer, Emre. Iletisim ve Grafik Tasarim, Read page 176-199 |
Application Study II |
Demonstration |
12 |
B Becer, Emre. Iletisim ve Grafik Tasarim, Read page 199-210 |
Application Study III |
Demonstration |
13 |
Becer, Emre. Iletisim ve Grafik Tasarim, Read page 210-221 |
Application Study IV |
Demonstration |
14 |
Becer, Emre. Iletisim ve Grafik Tasarim, Read page 221-246 |
Final Project |
Demonstration |
15 |
- |
Final Project Presentation and Evaluation |
Demonstration |
16 |
- |
FINAL EXAM |
- |
17 |
- |
FINAL EXAM |
- |
SOURCE MATERIALS & RECOMMENDED READING |
Becer, Emre. Iletisim ve Grafik Tasarim, Read page 210-221 |
Becer, E. (2104). Iletisim ve Grafik Tasarim. Istanbul: Inkilap Publications. |
Ucar, T. F. (2015). Gorsel Iletisim ve Grafik Tasarimi. Ankara: Dost Publications. |
ASSESSMENT |
Assessment & Grading of In-Term Activities |
Number of Activities |
Degree of Contribution (%) |
Description |
Level of Contribution |
0 |
1 |
2 |
3 |
4 |
5 |
CONTRIBUTION OF THE COURSE UNIT TO THE PROGRAMME LEARNING OUTCOMES
KNOWLEDGE |
Theoretical |
|
Programme Learning Outcomes |
Level of Contribution |
0 |
1 |
2 |
3 |
4 |
5 |
1 |
The students will be able to explain him/herself in verbally and orally in Turkish and at least in one foreign language in order to be able to work together with the professional persons and institutions.
|
|
1 |
|
|
|
|
KNOWLEDGE |
Factual |
|
Programme Learning Outcomes |
Level of Contribution |
0 |
1 |
2 |
3 |
4 |
5 |
1 |
The students will be able to define the basic concepts in the field of communication and design
|
|
|
|
|
4 |
|
SKILLS |
Cognitive |
|
Programme Learning Outcomes |
Level of Contribution |
0 |
1 |
2 |
3 |
4 |
5 |
1 |
The students will be able to create designs by processing technical information in the field of Communication and Digital Visual Design.
|
|
|
|
|
|
5 |
SKILLS |
Practical |
|
Programme Learning Outcomes |
Level of Contribution |
0 |
1 |
2 |
3 |
4 |
5 |
1 |
The students will be able to make applications in the field of Digital Design and Multimedia.
|
|
|
|
|
|
5 |
2 |
The students will be able to use the softwares required for each stage of the post-production process in a communication facility.
|
|
1 |
|
|
|
|
OCCUPATIONAL |
Autonomy & Responsibility |
|
Programme Learning Outcomes |
Level of Contribution |
0 |
1 |
2 |
3 |
4 |
5 |
1 |
The students will be able to solve communication, design and artistic problems individually and as well as a member of a team in the field of digital media design.
|
|
|
|
|
4 |
|
OCCUPATIONAL |
Learning to Learn |
|
Programme Learning Outcomes |
Level of Contribution |
0 |
1 |
2 |
3 |
4 |
5 |
1 |
The students will be able to interpret communication, social and design concepts used in the discipline of Communication Design.
|
|
|
|
|
4 |
|
OCCUPATIONAL |
Communication & Social |
|
Programme Learning Outcomes |
Level of Contribution |
0 |
1 |
2 |
3 |
4 |
5 |
1 |
He/she follows the artistic agenda of the day.
He/she produces written and oral works based on the oral and written communication agenda of the day.
|
|
|
2 |
|
|
|
2 |
The students will be able to develop projects within an interdisciplinary perspective, conscious of being a communicator and designer.
|
|
|
|
3 |
|
|
OCCUPATIONAL |
Occupational and/or Vocational |
|
Programme Learning Outcomes |
Level of Contribution |
0 |
1 |
2 |
3 |
4 |
5 |
1 |
The students will be able to formulate various analytical visual communication strategies using the knowledge of communication and design science in the construction and implementation of sustainable design principles.
|
|
1 |
|
|
|
|
2 |
The students will be able to create designs using advanced computer softwares and information-communication technologies that are required by the discipline of Communication Design .
|
|
|
|
|
4 |
|
3 |
The students will be able to develop campaigns aimed at solving political and social visual communication problems by taking advantage of the historical and theoretical knowledge of the discipline of Communication Design.
|
|
|
|
3 |
|
|
WORKLOAD & ECTS CREDITS OF THE COURSE UNIT |
Workload for Learning & Teaching Activities |
Type of the Learning Activites |
Learning Activities (# of week) |
Duration (hours, h) |
Workload (h) |
Lecture & In-Class Activities |
14 |
2 |
28 |
Preliminary & Further Study |
14 |
2 |
28 |
Land Surveying |
0 |
0 |
0 |
Group Work |
0 |
0 |
0 |
Laboratory |
0 |
0 |
0 |
Reading |
0 |
0 |
0 |
Assignment (Homework) |
4 |
10 |
40 |
Project Work |
0 |
0 |
0 |
Seminar |
0 |
0 |
0 |
Internship |
0 |
0 |
0 |
Technical Visit |
0 |
0 |
0 |
Web Based Learning |
0 |
0 |
0 |
Implementation/Application/Practice |
0 |
0 |
0 |
Practice at a workplace |
0 |
0 |
0 |
Occupational Activity |
0 |
0 |
0 |
Social Activity |
0 |
0 |
0 |
Thesis Work |
0 |
0 |
0 |
Field Study |
0 |
0 |
0 |
Report Writing |
0 |
0 |
0 |
Final Exam |
1 |
16 |
16 |
Preparation for the Final Exam |
0 |
0 |
0 |
Mid-Term Exam |
1 |
15 |
15 |
Preparation for the Mid-Term Exam |
0 |
0 |
0 |
Short Exam |
0 |
0 |
0 |
Preparation for the Short Exam |
0 |
0 |
0 |
TOTAL |
34 |
0 |
127 |
|
Total Workload of the Course Unit |
127 |
|
|
Workload (h) / 25.5 |
5 |
|
|
ECTS Credits allocated for the Course Unit |
5,0 |
|