SAĞLIK HİZMETLERİNDE HALKLA İLİŞKİLER PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
TDP217	SAĞLIK HİZMETLERİNDE HALKLA İLİŞKİLER	3	3	3	4

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	ASSOCIATE DEGREE, TYY: + 5.Level, EQF-LLL: 5.Level, QF-EHEA: Short Cycle
Type of the Course :	Elective
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Lecturer NAZLI YÜCEOL
Instructor(s) of the Course Unit
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	To provide theoretical and practical knowledge about public relations to be applied in health institutions.
Contents of the Course Unit:	The importance of public relations in health institutions, Differences of health institutions from other institutions in terms of public relations, Public Relations Practices in Health Institutions, Communication and public relations in health, Media relations in health institutions, Examples of Media Relations in Health Institutions

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Have theoretical knowledge about public relations in health institutions.
Can plan and carry out public relations duties in health institutions.
Knows the relations with the media in health institutions.
Knows the importance of group work in health institutions.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	-	general information about the purpose, method, resources of the course	-
2	-	The importance of public relations in health institutions	-
3	-	Differences of health institutions from other institutions in terms of public relations	-
4	-	Communication and public relations in health	-
5	-	Relations with the media in health institutions	-
6	-	Corporate Identity from Public Relations Practices in Health Institutions,	-
7	-	Examination of Corporate Identity and Institutional Image Studies in Health Institutions	-
8	-	MID-TERM EXAM	-
9	-	Internal Communication in Health Institutions - Internal Public Relations	-
10	-	Crisis Management in Health Institutions	-
11	-	Sponsorship in Health Institutions	-
12	-	Corporate Social Responsibility in Health Institutions	-
13	-	Corporate Advertising in Health Institutions	-
14	-	Lobbying in Health Institutions	-
15	-	Examples of Lobbying in Health Institutions	-
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Meaning and scope of medical secretarial profession, objectives and explains the importance of business life.	0
2	Medical Secretarial duties and responsibilities of the profession of sorts.	0

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Explains and applies document management in the Medical Secretariat.						5
2	List the rules that medical/medical secretaries should follow in their relations with patients and their relatives.						5

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Lists the professional principles and ethical rules of the secretarial profession and the medical secretariat, lists the protocol rules to be followed in the secretariat.						5
2	Knows and explains medical terms and concepts related to the field of medical secretarial	0

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Knowledge related to the field is preparing a report.	0
2	Knows and applies in the field of document management.	0
3	Is knowledgeable about computer programs have effectively uses knowledge of keyboard technique.	0
4	Filing and archiving has the knowledge, effectively makes dosyl and archiving.	0

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Individual works in health care institutions.						5
2	In health care institutions take responsibility and fulfills.						5

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Knows the types of health information systems.	0
2	Work on the subject to learn the concepts and uses open.						5

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Medical Documentation and Secretarial encountered in applications related to the field teams to solve complex and unpredictable problems in the process taking place and act in accordance with quality management.						5
2	Takes place in the team, take part in group work and responsibility are needed.						5

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Medicine as a medical concepts related to the secretarial profession knows and uses.	0
2	Health institutions in the process of filing archiving and document management fulfills.						5

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	14	1	14
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	0	0	0
Assignment (Homework)	1	14	14
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	7	2	14
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	7	2	14
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	45	0	100