TRAVEL AGENCY AND TOUR OPERATION MANAGEMENT PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
TUR506	TRAVEL AGENCY AND TOUR OPERATION MANAGEMENT	1	3	3	6

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	MASTER'S DEGREE, TYY: + 7.Level, EQF-LLL: 7.Level, QF-EHEA: Second Cycle
Type of the Course :	Elective
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Assist.Prof. RAMAZAN İNAN
Instructor(s) of the Course Unit
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	In this course, it is aimed that the students have information about the operation of travel agencies and tour operators operating in the tourism sector.
Contents of the Course Unit:	This course; The concept of tourism and tourist includes the reasons that lead people to tourist movements, Travel agencies, Tour operator, Package tour, Package tour production, Organization in travel agencies, Relationship of travel agencies with other organizations in the tourism industry.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Defines the concepts of travel and tourism.
Defines the difference between travel and tourism concepts
Understands the establishment and organizational structures of travel agencies.
Explain package tour production, pricing, marketing, sales techniques, strategies, risk management, tour development and planning techniques, and interpret relations with other businesses in the sector,
Defines the characteristics and activities of travel agencies.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	literature review	The Concept of Travel and the History of Travels	Lecture, Question and Answer
2	literature review	Definition and Types of Travel Agencies, Historical Development of Travel Agencies	Lecture, Question and Answer
3	literature review	Duties of Travel Agencies, Legal Regulations in Travel Agencies	Lecture, Question and Answer
4	literature review	Activities of Travel Agencies, Travel Services Distribution Systems	Lecture, Question and Answer
5	literature review	Differences Between Tour Operator, Tour Operator and Travel Agency, Functions of Tour Operators	Lecture, Question and Answer
6	literature review	Package Tour, Package Tour Features, Reasons for Preferring Package Tours	Lecture, Question and Answer
7	literature review	Package Tour Types	Lecture, Question and Answer
8	literature review	Management in Travel Businesses, Personnel Management	Lecture, Question and Answer
9	literature review	Marketing in Travel Businesses	Lecture, Question and Answer
10	-	MID-TERM EXAM	-
11	literature review	Touristic Product and Marketing	Lecture, Question and Answer
12	literature review	Sales Methods in Travel Businesses	Lecture, Question and Answer
13	literature review	New Era and New Travel Agents	Lecture, Question and Answer
14	literature review	New Era and New Travel Agents	Lecture, Question and Answer
15	literature review	An overview	Lecture, Question and Answer
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description	Examination Method

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Describe the basic characteristics of the tourism industry and the basic concepts related to the Tourism Guidance profession and relate those with the characteristics of tourism businesses						5
2	Discusses the structure, operation and importance of tourism industry in country development and relates with tourism business						5

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Explains and interprets culture, history, religion, art, geography way of thinking and way of life the various civilizations who lived in Turkey.					4

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Plans a tour program considering the travel purpose, the type and the characteristics of the touristic region in accordance with the theoretical knowledge gained in the field of Tourism Guidance and discusses the functioning.					4
2	Underlines the importance of professional development by following scientific and current developments in the fields of tourism, art and archeology, and acts defensive attitude and behavior towards the necessity of lifelong learning.					4

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Analyzes numerical and statistical data and results in accordance with ethical values for current practices in the field of tourism .					4
2	Knows and applies the legal regulations related to tourism field, tourist guidance professional law and professional organizations.					4

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	By taking leadership role in tour groups; administers the tour program and solves possible problems during the tour.					4

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Uses the skills of explaining and presenting Turkey's and other regions natural and cultural assets that have, ancient city, ruins and historical artefacts and architectural art, culture, cuisine, folklore, flora and fauna features of regions etc.					4

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Shows the communication skill and presentation skill effectively in written and verbal and expresse his / her professional knowledge accurately and effectively.					4
2	Shows reading, writing, comprehension, speaking and writing skills in English and in a second foreign language (Arabic, Russian, Chinese).)			2

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Uses knowledge and competences related to preparation, implementation and supervision of a tour.					4
2	By using the personality traits that have social skills required by the Tourism Guidance profession; arranges projects, organizations and activities with sustainable, societal and social content specific to the field.					4
3	Shows a sensitive attitude towards the negative effects of tourism on the physical and social environment, acts with the consciousness of preserving abstract and concrete cultural assets					4

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	12	2	24
Land Surveying	0	0	0
Group Work	10	3	30
Laboratory	0	0	0
Reading	12	3	36
Assignment (Homework)	12	1	12
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	2	2
Preparation for the Final Exam	1	2	2
Mid-Term Exam	1	2	2
Preparation for the Mid-Term Exam	1	2	2
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	64	0	152