INTRODUCTION TO APPLIED GRAPHIC DESIGN PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
HRY219	INTRODUCTION TO APPLIED GRAPHIC DESIGN	3	5	3	6

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Compulsory
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Assoc.Prof. EMEL TOZLU ÖZTAY
Instructor(s) of the Course Unit	Lecturer ÖZGE ORTAÇ
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	This course aims to experiment with creative upper-middle level graphic design projects using various expression methods such as photography, typography and illustration.
Contents of the Course Unit:	The contents of the course include the subjects such as create a new document, vector-based programs, drawing tools, brush techniques, panels and view.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Explain the basic logic of graphic design elements.
Debate the relationship between pictorial elements and typography.
Evaluate the balance and relations between visual elements in a two-dimensional space.
Design projects using graphic design elements.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	The related subject in the coursebook	Creating a new document	Lecture & Question and Answer
2	The related subject in the coursebook	Bases of vector-based programs (Adobe illustrator and FreeHand)	Lecture & Question and Answer
3	The related subject in the coursebook	Basic concepts and sense of selection.	Lecture & Question and Answer
4	The related subject in the coursebook	Drawing tools.	Lecture & Question and Answer
5	Presentation	Drawing tools II.	Lecture & Question and Answer
6	The related subject in the coursebook - Presentation	Group and layer sense.	Lecture & Question and Answer
7	The related subject in the coursebook - Presentation	Features of texts.	Lecture & Question and Answer
8	-	MID-TERM EXAM	-
9	The related subject in the coursebook - Presentation	Brush and symbol techniques,General View	Lecture & Question and Answer
10	The related subject in the coursebook - Presentation	Working with colours and designs	Lecture & Question and Answer
11	The related subject in the coursebook - Presentation	Working with paintings	Lecture & Question and Answer
12	The related subject in the coursebook - Presentation	Designing objects.	Lecture & Question and Answer
13	The related subject in the coursebook - Presentation	Panels	Lecture & Question and Answer
14	The related subject in the coursebook - Presentation	File works.	Lecture & Question and Answer
15	The related subject in the coursebook - Presentation	General View	Lecture & Question and Answer
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Kinik, M. (2015). Grafik Tasarim & Uretim Teknolojileri. Istanbul: Asil Publications.
Kus, M. (2009). Graphic Design Books, London.
Ucar, T. F. (2004). Gorsel Iletisim ve Grafik Tasarim. Istanbul: Inkilap Bookstore.

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Explain the basic concepts in the field and the basic disciplines arising from these concepts.			2
2	Compare current theories in the field and communication theories.		1

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Solve problems related to the field by identifying problems related to the field.		1
2	Compares the information and facts in the field with the fields of social sciences such as Sociology, Journalism, Television and Media.			2

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	By graduating from this department, conduct analysis in fields like public relations, advertisement and marketing.			2
2	Using field knowledge, identify and solve problems related to field.	0

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Apply the projects in line with the field of campaign analysis, in line with the communication plan to be prepared.		1
2	By using theoretical and practical knowledge gained in his field, solve the problems of public relations and advertising industry.		1

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Taking part in public relations campaigns and advertising projects, implements the duties assigned to them within the team.		1
2	Create original and innovative strategies by approaching the field dynamics creatively and critically with an integrated viewpoint.			2
3	Designs a communication plan by taking responsibility in case of problems related to the field.		1

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Describe creative production, presentation and persuasion techniques to support the professional expertise.			2
2	Analyze the developments, changes and innovations in his field and gices an example.					4

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Effectively explain his/her opinion in the context of advertising, public relations, marketing, etc. to related persons and institutions in writing and verbal.			2
2	Designs projects and activities for the social environment in which they live with the consciousness of social responsibility.	0

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Determine career goals by establishing cooperation with the sector in line with the information he/she has.				3
2	Analyze and interpret the social and global impacts of issues related with communication.			2
3	Design new knowledge and techniques using technical and theoretical knowledge and skills related to his / her field.					4

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	5	70
Preliminary & Further Study	11	2	22
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	0	0	0
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	10	4	40
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	5	4	20
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	42	0	154