PROGRAMME LEARNING OUTCOMES |
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KNOWLEDGE |
Described in terms of theoretical and factual knowledge. |
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1
Explain the basic concepts in the field and the basic disciplines arising from these concepts.
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2
Compare current theories in the field and communication theories.
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3
Solve problems related to the field by identifying problems related to the field.
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4
Compares the information and facts in the field with the fields of social sciences such as Sociology, Journalism, Television and Media.
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SKILLS |
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Described in terms of cognitive and practical skills. |
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1
By graduating from this department, conduct analysis in fields like public relations, advertisement and marketing.
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2
Using field knowledge, identify and solve problems related to field.
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3
Apply the projects in line with the field of campaign analysis, in line with the communication plan to be prepared.
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4
By using theoretical and practical knowledge gained in his field, solve the problems of public relations and advertising industry.
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OCCUPATIONAL |
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Autonomy & Responsibility |
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1
Taking part in public relations campaigns and advertising projects, implements the duties assigned to them within the team.
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2
Create original and innovative strategies by approaching the field dynamics creatively and critically with an integrated viewpoint.
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3
Designs a communication plan by taking responsibility in case of problems related to the field.
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Learning to Learn |
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1
Describe creative production, presentation and persuasion techniques to support the professional expertise.
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2
Analyze the developments, changes and innovations in his field and gices an example.
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Communication & Social |
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1
Effectively explain his/her opinion in the context of advertising, public relations, marketing, etc. to related persons and institutions in writing and verbal.
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2
Designs projects and activities for the social environment in which they live with the consciousness of social responsibility.
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Occupational and/or Vocational |
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1
Determine career goals by establishing cooperation with the sector in line with the information he/she has.
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2
Analyze and interpret the social and global impacts of issues related with communication.
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3
Design new knowledge and techniques using technical and theoretical knowledge and skills related to his / her field.
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PROGRAMME LEARNING OUTCOMES |
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1
Explain the basic concepts in the field and the basic disciplines arising from these concepts.
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2
Compare current theories in the field and communication theories.
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3
Solve problems related to the field by identifying problems related to the field.
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4
Compares the information and facts in the field with the fields of social sciences such as Sociology, Journalism, Television and Media.
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5
By graduating from this department, conduct analysis in fields like public relations, advertisement and marketing.
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6
Using field knowledge, identify and solve problems related to field.
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7
Apply the projects in line with the field of campaign analysis, in line with the communication plan to be prepared.
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8
By using theoretical and practical knowledge gained in his field, solve the problems of public relations and advertising industry.
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9
Taking part in public relations campaigns and advertising projects, implements the duties assigned to them within the team.
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10
Create original and innovative strategies by approaching the field dynamics creatively and critically with an integrated viewpoint.
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11
Designs a communication plan by taking responsibility in case of problems related to the field.
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12
Describe creative production, presentation and persuasion techniques to support the professional expertise.
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13
Analyze the developments, changes and innovations in his field and gices an example.
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14
Effectively explain his/her opinion in the context of advertising, public relations, marketing, etc. to related persons and institutions in writing and verbal.
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15
Designs projects and activities for the social environment in which they live with the consciousness of social responsibility.
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16
Determine career goals by establishing cooperation with the sector in line with the information he/she has.
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17
Analyze and interpret the social and global impacts of issues related with communication.
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18
Design new knowledge and techniques using technical and theoretical knowledge and skills related to his / her field.
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KNOWLEDGE |
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Theoretical, Factual |
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Possess advanced level theoretical and practical knowledge supported by textbooks with updated information, practice equipments and other resources.
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Based on the competencies gained in secondary education; explains the concepts and relationships between concepts related to the field.
Identify the processes, methods and techniques related to the production of scientific knowledge.
Has knowledge about the theories, methods, strategies and techniques related to the field.
Has knowledge about the communication characteristics of individuals, groups, masses or organizations and the communication problems they experience.
Has the knowledge to use communication media and tools competently.
Recognizes the structural, managerial and technical characteristics of the institutions operating in the field.
Recognize the national, international, social and intercultural dimensions of communication.
Based on the competencies gained in secondary education; explains the concepts and relationships between concepts related to the field.
Identify the processes, methods and techniques related to the production of scientific knowledge.
Has knowledge about the theories, methods, strategies and techniques related to the field.
Has knowledge about the communication characteristics of individuals, groups, masses or organizations and the communication problems they experience.
Has the knowledge to use communication media and tools competently.
Recognizes the structural, managerial and technical characteristics of the institutions operating in the field.
Recognize the national, international, social and intercultural dimensions of communication.
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Explain the basic concepts in the field and the basic disciplines arising from these concepts.
Compare current theories in the field and communication theories.
Solve problems related to the field by identifying problems related to the field.
Compares the information and facts in the field with the fields of social sciences such as Sociology, Journalism, Television and Media.
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SKILLS |
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Cognitive, Practical |
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Use of advanced theoretical and practical knowledge within the field.
Interpret and evaluate data, define and analyze problems, develop solutions based on research and proofs by using acquired advanced knowledge and skills within the field.
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Uses theoretical and practical knowledge and information resources related to the field.
Has the ability to recognize and explain the relationships between events and phenomena related to the field.
Explains original ideas related to the field in a creative way.
Develops and applies appropriate communication strategies, methods and techniques, taking into account the communication characteristics, needs or differences of individuals, groups, masses or organizations.
Uses theoretical and practical knowledge and information resources related to the field.
Has the ability to recognize and explain the relationships between events and phenomena related to the field.
Explains original ideas related to the field in a creative way.
Develops and applies appropriate communication strategies, methods and techniques, taking into account the communication characteristics, needs or differences of individuals, groups, masses or organizations.
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By graduating from this department, conduct analysis in fields like public relations, advertisement and marketing.
Using field knowledge, identify and solve problems related to field.
Apply the projects in line with the field of campaign analysis, in line with the communication plan to be prepared.
By using theoretical and practical knowledge gained in his field, solve the problems of public relations and advertising industry.
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PERSONAL & OCCUPATIONAL COMPETENCES IN TERMS OF EACH OF THE FOLLOWING GROUPS |
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Autonomy & Responsibility |
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Conduct studies at an advanced level in the field independently.
Take responsibility both as a team member and individually in order to solve unexpected complex problems faced within the implementations in the field.
Planning and managing activities towards the development of subordinates in the framework of a project.
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Takes responsibility in individual or group studies related to the field and fulfills the task taken or executes it independently.
Takes responsibility individually or as a team member in applications related to the field.
Uses their creative and strengths as an individual.
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Taking part in public relations campaigns and advertising projects, implements the duties assigned to them within the team.
Create original and innovative strategies by approaching the field dynamics creatively and critically with an integrated viewpoint.
Designs a communication plan by taking responsibility in case of problems related to the field.
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Learning to Learn |
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Evaluate the knowledge and skills acquired at an advanced level in the field with a critical approach.
Determine learning needs and direct the learning.
Develop positive attitude towards lifelong learning.
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Evaluates the knowledge and skills acquired in the field with a critical approach.
Identifies and directs learning needs.
Plans and manages activities for professional development as an individual and team member.
To know the ways of accessing information, to follow and use new methods and technologies related to the field.
Develop positive attitudes and behaviors towards lifelong learning.
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Describe creative production, presentation and persuasion techniques to support the professional expertise.
Analyze the developments, changes and innovations in his field and gices an example.
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Communication & Social |
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Inform people and institutions, transfer ideas and solution proposals to problems in written and orally on issues in the field.
Share the ideas and solution proposals to problems on issues in the field with professionals and non-professionals by the support of qualitative and quantitative data.
Organize and implement project and activities for social environment with a sense of social responsibility.
Monitor the developments in the field and communicate with peers by using a foreign language at least at a level of European Language Portfolio B1 General Level.
Use informatics and communication technologies with at least a minimum level of European Computer Driving License Advanced Level software knowledge.
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Informs the relevant people and institutions about the issues related to the field; conveys his / her thoughts and suggestions for solutions to problems in written and oral form and uses the language effectively.
To be able to share his/her thoughts on issues related to his/her field and his/her suggestions for solutions to problems with experts and non-experts by supporting them with quantitative and qualitative data.
To be able to follow the information in the field and communicate with colleagues by using a foreign language at least at the European Language Portfolio B1 General Level.
Uses information and communication technologies together with computer software at least at the Advanced Level of European Computer Driving License required by the field.
Closely follows, actively participates in and organizes artistic, cultural and social events.
To be able to follow and interpret the events and developments in the national and international agenda.
Recognize and adapt to the communication styles of different cultures.
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Effectively explain his/her opinion in the context of advertising, public relations, marketing, etc. to related persons and institutions in writing and verbal.
Designs projects and activities for the social environment in which they live with the consciousness of social responsibility.
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Occupational and/or Vocational |
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Act in accordance with social, scientific, cultural and ethic values on the stages of gathering, implementation and release of the results of data related to the field.
Possess sufficient consciousness about the issues of universality of social rights, social justice, quality, cultural values and also, environmental protection, worker's health and security.
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Acts in accordance with democracy, human rights, social, scientific and professional ethical values.
Plans and realizes professional projects and activities for the social environment in which they live with a sense of social responsibility.
Uses the technologies related to the field competently.
Be aware of the laws, regulations and legislation related to the field and act appropriately.
Has sufficient awareness of social security and occupational safety issues.
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Determine career goals by establishing cooperation with the sector in line with the information he/she has.
Analyze and interpret the social and global impacts of issues related with communication.
Design new knowledge and techniques using technical and theoretical knowledge and skills related to his / her field.
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