AIRLINE REVENUE MANAGEMENT PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
AVM311	AIRLINE REVENUE MANAGEMENT	5	3	3	7

GENERAL INFORMATION
Language of Instruction :	English
Level of the Course Unit :	, TYY: + , EQF-LLL: , QF-EHEA:
Type of the Course :	Compulsory
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit
Instructor(s) of the Course Unit
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	This course aims to provide the students with the competence to maximize unit income and total income in terms of managing and controlling revenue and capacity in airline companies.
Contents of the Course Unit:	Contents of the course include the subjects such as income management, capacity allocation, network management, extra booking, price reduction method, optional adapted pricing, pricing and revenue optimization and customer acceptance.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Describe the income and management methods in service industries.
Define income management dynamics.
Analyze potential risk issues.
Determine the necessary methods to maximize the income of airline companies.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Literature Review	History of income management, income management strategies, system contents, reservation control	Lecture, Question and Answer, Discussion, Case Study Analysis
2	Literature Review and sample questions	Tactical income management, net contribution in income management, measuring the efficacy of income management, using income management, exercises	Lecture, Question and Answer, Discussion, Case Study Analysis
3	Literature Review	Introduction to capacity allocation, two classes problem, multiple price class capacity allocation	Lecture, Question and Answer, Discussion, Case Study Analysis
4	Literature Review and sample questions	Capacity allocation in the matter of a contingent demand, functioning of capacity allocation, measuring the efficacy of capacity allocation, exercises	Lecture, Question and Answer, Discussion, Case Study Analysis
5	Literature Review	Introduction to network management, application timing in network management, linear programming method, virtual intertwinement	Lecture, Question and Answer, Discussion, Case Study Analysis
6	Literature Review and sample questions	Introduction to network management, application timing in network management, linear programming method, virtual intertwinement	Lecture, Question and Answer, Discussion, Case Study Analysis
7	Literature Review	Introduction to extra booking, a model of customer reservation, solution approaches, annexes	Lecture, Question and Answer, Discussion, Case Study Analysis
8	-	MID-TERM EXAM	-
9	Literature Review and sample questions	Introduction to extra booking, a model of customer reservation, solution approaches, annexes	Lecture, Question and Answer, Discussion, Case Study Analysis
10	Literature Review	Measuring and adjusting the extra booking, alternates of extra booking, finding the probability in extra booking, exercises	Lecture, Question and Answer, Discussion, Case Study Analysis
11	Literature Review and sample questions	Price reduction background, price reduction optimisation, estimating price reduction sensitivity, application of price reduction, exercises	Lecture, Question and Answer, Discussion, Case Study Analysis
12	Literature Review	Optional adapted pricing background and business climate, calculation of optional adapted pricing, offer respond.	Lecture, Question and Answer, Discussion, Case Study Analysis
13	Literature Review and sample questions	Annexes and variations in optional adapted pricing, usage areas of optional adapted pricing, exercises	Lecture, Question and Answer, Discussion, Case Study Analysis
14	Literature Review	Pricing offer and frames, justice	Lecture, Question and Answer, Discussion, Case Study Analysis
15	Literature Review	Pricing and revenue optimization and their impacts	Lecture, Question and Answer, Discussion, Case Study Analysis
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Robert L. Phillips (Trns: Ayhan Demiriz, H. Neslihan Demiriz), Fiyatlandırma ve Gelir Optimizasyonu, Scala Publications,
Revenue Management, HOSPA Practitioner Series, Published by Wentworth Jones Limited, 2013
Cross, R. G. (2011). Revenue management: Hard-core tactics for market domination. Currency.
Bobb, L. M., & Veral, E. (2008). Open issues and future directions in revenue management. Journal of Revenue and Pricing Management, 7(3), 291-301.

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Defines/explains concepts of the area of Civil Aviation Management.
2	Possesses theoretical and practical knowledge supported by textbooks with updated information, practice equipments and other resource on basic level based on qualifications gained at secondary education level.
3	Identifies the process of the terms of Civil Aviation Management Program from past to present.
4	Identifies the packaged software of Civil Aviation Management Program.

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Possesses the basic legal, social and environmental knowledge that are needed by the aviation transportation and management.
2	Know the relationship between the basic functions of management. Classify and explain the relationships and intgeractions between these functions.
3	Has a sufficient level of consciousness about the issues of social rights, social justice, quality, cultural values and also about environmental protection, occupational health and safety.
4	Has an awareness on entrepreneurship and innovativeness.

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Identifies aim and missions for the firms in the fiend of aviation.
2	Uses his/her knowledge of area by raising lifelong learning skills and social responsibility in business life.
3	Transfers the conceptual knowledge to the application.
4	Interprets and analyzes the information about the field, defines problems and offer solutions to them.

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Makes agreements with institutions of Civil Aviation Management appropriate to legislation.
2	Puts into practice the conceptual and applied knowledge choosing appropriate anaytical methods and modelling techniques.
3	Has the ability to transfer the new information on the field to the employees and team members.
4	Able to communicate effectively and efficiently with the people and institutions in the field.
5	Able to use information technologies effectively and to develop modern techniques and utilities required by the applications in the fielf of civil aviation transport management.

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Has ability to work independently on a project related to the field.
2	Takes responsibility both as a team member and an individual in order to provide that unforeseen complex activities faced in the practices in the field of Civil Aviation.
3	Takes risks and responsibility for the actualization of knowledge, ideas, practices or technologies that bring innovation to the field of Civil Aviation.

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Evaluates the advanced knowledge and skills s/he has acquired in the field of Civil Aviation with a critical approach.
2	Determines learning needs. Plans and manages activities to improve the work performance of his/hers subordinates in line with the learning objectives.

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Informs people and institutions on issues related to the field of Civil Aviation, expresses his/her ideas and solution proposals for problems both in written and verbal ways.
2	Shares his/her ideas and solution proposals for problems related to the issues in the field of Civil Aviation with professionals and non-professionals with the support of qualitative and quantitative data.
3	Organizes and implements projects and activities for his/her social environment with a sense of social responsibility.

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Has a sufficient level of knowledge on managing of the airports and terminals effectively, and also providing passengers a safe and comfortable travel.

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	13	2	26
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	14	3	42
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	7	6	42
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	5	4	20
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	55	0	174