GENDER REPRESENTATION IN ADVERTISING PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
RTI310	GENDER REPRESENTATION IN ADVERTISING	5	3	3	5

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Elective
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Assist.Prof. RAMAZAN İNAN
Instructor(s) of the Course Unit
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	This lesson; It aims to provide students with awareness of how gender is represented and negotiated in the media and advertisements.
Contents of the Course Unit:	The content of the course consists of the concept of gender, gender studies, feminism and its history, queer theory, sexism in the media and advertising, and examination of gender representation in advertising through examples.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Evaluates examples of how gender is represented in advertising.
Examines the use of women in advertising in line with ethics.
Explains gender representations in advertising as a part of the society and culture.
Compares examples of established creativity such as gender representation in advertising.
Discusses the qualities of gender representation in advertisements.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Reading a book chapter on the subject	Introduction to the Course, Purpose and Scope of the Course, Information about Weekly Topics	Narration, question-answer method, use of language in the media and advertising analysis from a gender perspective
2	Reading a book chapter on the subject	Biological, Somatic, Psychological, Gender	Narration, question-answer method, use of language in the media and advertising analysis from a gender perspective
3	Reading a book chapter on the subject	Gender Studies	Narration, question-answer method, use of language in the media and advertising analysis from a gender perspective
4	Reading a book chapter on the subject	What is Feminism? Feminist Theories	Narration, question-answer method, use of language in the media and advertising analysis from a gender perspective
5	Reading a book chapter on the subject	Feminist Theories and History of Feminism	Narration, question-answer method, use of language in the media and advertising analysis from a gender perspective
6	Reading a book chapter on the subject	Queer Theory	Narration, question-answer method, use of language in the media and advertising analysis from a gender perspective
7	Reading a book chapter on the subject	Sexist Discourse Against Women and Examples	Narration, question-answer method, use of language in the media and advertising analysis from a gender perspective
8	-	MID-TERM EXAM	-
9	Reading a book chapter on the subject	Homophobic Discourse and Examples	Narration, question-answer method, use of language in the media and advertising analysis from a gender perspective
10	Reading a book chapter on the subject	Genderist Ads and Examples	Narration, question-answer method, use of language in the media and advertising analysis from a gender perspective
11	Reading a book chapter on the subject	Genderist Ads and Examples	Narration, question-answer method, use of language in the media and advertising analysis from a gender perspective
12	Reading a book chapter on the subject	Representations of Women in Advertisements and Examples	Narration, question-answer method, use of language in the media and advertising analysis from a gender perspective
13	Reading a book chapter on the subject	Representations of Men and Examples in Advertisements	Narration, question-answer method, use of language in the media and advertising analysis from a gender perspective
14	Reading a book chapter on the subject	Sexuality in Advertisements	Narration, question-answer method, use of language in the media and advertising analysis from a gender perspective
15	Reading a book chapter on the subject	General Evaluation and Summary	Narration, question-answer method, use of language in the media and advertising analysis from a gender perspective
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Kuruoğlu, Huriye, Aydın, Bermal (2014). Toplumsal Cinsiyet ve Medya. Ankara: Detay Yayıncılık.
Batı, Uğur (2016). Reklamın Dili: Dilbilim-Strateji-Mesaj-Retorik-Göstergebilim. İstanbul: Alfa.

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Describe the basic characteristics of the tourism industry and the basic concepts related to the Tourism Guidance profession and relate those with the characteristics of tourism businesses
2	Discusses the structure, operation and importance of tourism industry in country development and relates with tourism business

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Explains and interprets culture, history, religion, art, geography way of thinking and way of life the various civilizations who lived in Turkey.

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Plans a tour program considering the travel purpose, the type and the characteristics of the touristic region in accordance with the theoretical knowledge gained in the field of Tourism Guidance and discusses the functioning.
2	Underlines the importance of professional development by following scientific and current developments in the fields of tourism, art and archeology, and acts defensive attitude and behavior towards the necessity of lifelong learning.

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Analyzes numerical and statistical data and results in accordance with ethical values for current practices in the field of tourism .
2	Knows and applies the legal regulations related to tourism field, tourist guidance professional law and professional organizations.

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	By taking leadership role in tour groups; administers the tour program and solves possible problems during the tour.

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Uses the skills of explaining and presenting Turkey's and other regions natural and cultural assets that have, ancient city, ruins and historical artefacts and architectural art, culture, cuisine, folklore, flora and fauna features of regions etc.

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Shows the communication skill and presentation skill effectively in written and verbal and expresse his / her professional knowledge accurately and effectively.
2	Shows reading, writing, comprehension, speaking and writing skills in English and in a second foreign language (Arabic, Russian, Chinese).)

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Uses knowledge and competences related to preparation, implementation and supervision of a tour.
2	By using the personality traits that have social skills required by the Tourism Guidance profession; arranges projects, organizations and activities with sustainable, societal and social content specific to the field.
3	Shows a sensitive attitude towards the negative effects of tourism on the physical and social environment, acts with the consciousness of preserving abstract and concrete cultural assets

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	14	2	28
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	14	3	42
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	1	7	7
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	1	6	6
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	46	0	127