VISUAL COMMUNICATION DESIGN PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
RTS370	VISUAL COMMUNICATION DESIGN	5	3	3	5

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Elective
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Assist.Prof. RAMAZAN İNAN
Instructor(s) of the Course Unit
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	The aim of the course is to convey the theoretical and practical knowledge of visual design to the students.
Contents of the Course Unit:	Application methods of visual design such as color, emphasis, focal point, perception criteria constitute the content of the course.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Recognizes the basic techniques of visual design.
Visual perception recognizes the gestalt techniques and interprets an image she sees from this perspective.
Distinguishes the basic applications of visual design such as balance, focal point, rhythm in painting and analyzes a picture in this context.
Explain and apply ratio, proportion / Golden Ratio and composition rules.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Reading on the subject and examining case studies	Meeting / Information about visual communication and design	Lecture / Question-Answer
2	Reading on the subject and examining case studies	Basic elements of design / General information about line, shape, texture, color, tonal value	Lecture / Question-Answer
3	Reading on the subject and examining case studies	The concept-usage of line in visual design / Line in nature, with its abstract and symbolic meanings	Lecture / Question-Answer / Application
4	Reading on the subject and examining case studies	The concept-use of shape in visual design	Lecture / Question-Answer / Application
5	Reading on the subject and examining case studies	The concept-use of texture in visual design	Lecture / Question-Answer / Application
6	Reading on the subject and examining case studies	The concept-use of tone / tonal value in visual design	Lecture / Question-Answer / Application
7	Reading on the subject and examining case studies	Color / Color codes in visual design RGB and CMYK / Vector and Bitmap image processing	Lecture / Question-Answer / Application
8	-	MID-TERM EXAM	-
9	Reading on the subject and examining case studies	Two-dimensional design / Balance, Visual weight, Symmetry, Asymmetry, Radial Balance, Unity concepts	Lecture / Question-Answer / Application
10	Reading on the subject and examining case studies	Ratio - Proportion / Golden ratio / Composition rules	Lecture / Question-Answer / Application
11	Reading on the subject and examining case studies	Understanding and meaning in visual design / Perception criteria, forming associations	Lecture / Question-Answer / Application
12	Reading on the subject and examining case studies	Understanding and interpretation in visual design / Visual perception and Gestalt techniques	Lecture / Question-Answer / Application
13	Reading on the subject and examining case studies	Evaluation of students' application work	Lecture / Question-Answer / Application
14	Reading on the subject and examining case studies	Evaluation of students' practical work	Lecture / Question-Answer / Application
15	Reading on the subject and examining case studies	Evaluation of students' practical work	Lecture / Question-Answer / Application
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Öztuna, Y.; (2007). Görsel İletişimde Temel Tasarım; Yorum Sanat ve Yay.
Uçar, T.F; (2019). Görsel İletişim Ve Grafik Tasarım; İnkılap Publications
Çellek, T.; Sağocak, M.; (2014). Temel Tasarım Sürecinde Yaratıcılık; Grafik Tasarım Publications

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Describe the basic characteristics of the tourism industry and the basic concepts related to the Tourism Guidance profession and relate those with the characteristics of tourism businesses
2	Discusses the structure, operation and importance of tourism industry in country development and relates with tourism business

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Explains and interprets culture, history, religion, art, geography way of thinking and way of life the various civilizations who lived in Turkey.

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Plans a tour program considering the travel purpose, the type and the characteristics of the touristic region in accordance with the theoretical knowledge gained in the field of Tourism Guidance and discusses the functioning.
2	Underlines the importance of professional development by following scientific and current developments in the fields of tourism, art and archeology, and acts defensive attitude and behavior towards the necessity of lifelong learning.

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Analyzes numerical and statistical data and results in accordance with ethical values for current practices in the field of tourism .
2	Knows and applies the legal regulations related to tourism field, tourist guidance professional law and professional organizations.

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	By taking leadership role in tour groups; administers the tour program and solves possible problems during the tour.

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Uses the skills of explaining and presenting Turkey's and other regions natural and cultural assets that have, ancient city, ruins and historical artefacts and architectural art, culture, cuisine, folklore, flora and fauna features of regions etc.

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Shows the communication skill and presentation skill effectively in written and verbal and expresse his / her professional knowledge accurately and effectively.
2	Shows reading, writing, comprehension, speaking and writing skills in English and in a second foreign language (Arabic, Russian, Chinese).)

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Uses knowledge and competences related to preparation, implementation and supervision of a tour.
2	By using the personality traits that have social skills required by the Tourism Guidance profession; arranges projects, organizations and activities with sustainable, societal and social content specific to the field.
3	Shows a sensitive attitude towards the negative effects of tourism on the physical and social environment, acts with the consciousness of preserving abstract and concrete cultural assets

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	14	3	42
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	14	2	28
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	5	3	15
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	0	0	0
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	49	0	129