INTERNATIONAL PUBLIC RELATIONS AND PUBLICITY PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
HIT425	INTERNATIONAL PUBLIC RELATIONS AND PUBLICITY	5	3	3	5

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Elective
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Assist.Prof. RAMAZAN İNAN
Instructor(s) of the Course Unit
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	This course aims to assess how public relations are used by different actors in the international context.
Contents of the Course Unit:	Contents of the course include the subjects as in definition of internationalism, explaining international concepts related to public relations, analysis of samples from Turkey and other countries, listing of international actors, listing the stages of international public relations and advertising campaigns.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Define at least 3 of international public relations environments
List the stages of international public relations and publicity campaign
Summarize at least 4 concepts of international public relations and publicity
Summarize the characteristics of at least 2 international public relations actors
Comparatively analyze the international public relations and publicity campaigns and the international and local campaigns organized in Turkey through case studies
Evaluate the practices of international public relations through a case study

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Literature review	Defining Public Relations and International Public Relations and Their Goals	Lecture
2	Literature review	Relations Between Public Relations and International Relations and International Marketing and Its Importance	Lecture & Question and Answer
3	Literature review	Main Problems in terms of International Public Relations	Lecture & Question and Answer
4	Literature review	Power and Hegemonial in International Relations	Lecture & Question and Answer
5	Literature review	Propaganda in Public Relations	Lecture & Question and Answer
6	Literature review	Lobbying in Public Relations	Lecture & Question and Answer
7	Literature review	Public Opinion Diplomacy in Public Relations	Lecture & Question and Answer
8	-	MID-TERM EXAM	-
9	Literature review	Examples on The Subject, General Revision	Lecture & Question and Answer
10	Literature review	Global Brand Definition and Examples for Global Brand	Lecture & Question and Answer
11	Literature review	Definition of Sponsorship and Its Features, Sponsorship for Global Brands in terms of Marketing Communication	Lecture & Question and Answer
12	Literature review	Sponsorship Examples for Global Brands	Lecture & Question and Answer
13	Literature review	Corporate Social Responsibility (KSS) Definition and Its Features, KSS for Global Brands	Lecture & Question and Answer
14	Literature review	Crisis Communication and Samples from Global Brands for Crisis Communication	Lecture & Question and Answer
15	Literature review	General Revision	Lecture & Question and Answer
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Becerikli, S. Y. (2005). Uluslararasi Halkla Iliskiler, Ankara: Nobel Publications
Yilmaz, S. (2008). Guc ve Politika, Istanbul: Alfa Publications
Kotler, P. ve Lee N. (2008). Kurumsal Sosyal Sorumluluk, Istanbul: MediaCat
Narbay, M. S. (2006). Kriz Iletisimi, Ankara: Nobel Publications
Botan, C. (1992). International public relations: Critique and reformulation. Public Relations Review, 18(2): 149-159.
Bardhan, N., ve Weaver, C. K. (Eds.). (2011). Public relations in global cultural contexts: Multi-paradigmatic perspectives. Routledge.
Sha, B. L. (2006). Cultural identity in the segmentation of publics: An emerging theory of intercultural public relations. Journal of Public Relations Research, 18(1): 45-65.

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Describe the basic characteristics of the tourism industry and the basic concepts related to the Tourism Guidance profession and relate those with the characteristics of tourism businesses
2	Discusses the structure, operation and importance of tourism industry in country development and relates with tourism business

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Explains and interprets culture, history, religion, art, geography way of thinking and way of life the various civilizations who lived in Turkey.

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Plans a tour program considering the travel purpose, the type and the characteristics of the touristic region in accordance with the theoretical knowledge gained in the field of Tourism Guidance and discusses the functioning.
2	Underlines the importance of professional development by following scientific and current developments in the fields of tourism, art and archeology, and acts defensive attitude and behavior towards the necessity of lifelong learning.

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Analyzes numerical and statistical data and results in accordance with ethical values for current practices in the field of tourism .
2	Knows and applies the legal regulations related to tourism field, tourist guidance professional law and professional organizations.

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	By taking leadership role in tour groups; administers the tour program and solves possible problems during the tour.

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Uses the skills of explaining and presenting Turkey's and other regions natural and cultural assets that have, ancient city, ruins and historical artefacts and architectural art, culture, cuisine, folklore, flora and fauna features of regions etc.

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Shows the communication skill and presentation skill effectively in written and verbal and expresse his / her professional knowledge accurately and effectively.
2	Shows reading, writing, comprehension, speaking and writing skills in English and in a second foreign language (Arabic, Russian, Chinese).)

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Uses knowledge and competences related to preparation, implementation and supervision of a tour.
2	By using the personality traits that have social skills required by the Tourism Guidance profession; arranges projects, organizations and activities with sustainable, societal and social content specific to the field.
3	Shows a sensitive attitude towards the negative effects of tourism on the physical and social environment, acts with the consciousness of preserving abstract and concrete cultural assets

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	14	3	42
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	14	2	28
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	1	7	7
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	1	6	6
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	46	0	127