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INTERNATIONAL PUBLIC RELATIONS AND PUBLICITY PROGRAMME COURSE DESCRIPTION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
HIT425 INTERNATIONAL PUBLIC RELATIONS AND PUBLICITY 5 3 3 5

GENERAL INFORMATION

Language of Instruction : Turkish
Level of the Course Unit : BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course : Elective
Mode of Delivery of the Course Unit -
Coordinator of the Course Unit Assist.Prof. RAMAZAN İNAN
Instructor(s) of the Course Unit
Course Prerequisite No

OBJECTIVES AND CONTENTS

Objectives of the Course Unit: This course aims to assess how public relations are used by different actors in the international context.
Contents of the Course Unit: Contents of the course include the subjects as in definition of internationalism, explaining international concepts related to public relations, analysis of samples from Turkey and other countries, listing of international actors, listing the stages of international public relations and advertising campaigns.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)

Define at least 3 of international public relations environments
List the stages of international public relations and publicity campaign
Summarize at least 4 concepts of international public relations and publicity
Summarize the characteristics of at least 2 international public relations actors
Comparatively analyze the international public relations and publicity campaigns and the international and local campaigns organized in Turkey through case studies
Evaluate the practices of international public relations through a case study

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY

Week Preparatory Topics(Subjects) Method
1 Literature review Defining Public Relations and International Public Relations and Their Goals Lecture
2 Literature review Relations Between Public Relations and International Relations and International Marketing and Its Importance Lecture & Question and Answer
3 Literature review Main Problems in terms of International Public Relations Lecture & Question and Answer
4 Literature review Power and Hegemonial in International Relations Lecture & Question and Answer
5 Literature review Propaganda in Public Relations Lecture & Question and Answer
6 Literature review Lobbying in Public Relations Lecture & Question and Answer
7 Literature review Public Opinion Diplomacy in Public Relations Lecture & Question and Answer
8 - MID-TERM EXAM -
9 Literature review Examples on The Subject, General Revision Lecture & Question and Answer
10 Literature review Global Brand Definition and Examples for Global Brand Lecture & Question and Answer
11 Literature review Definition of Sponsorship and Its Features, Sponsorship for Global Brands in terms of Marketing Communication Lecture & Question and Answer
12 Literature review Sponsorship Examples for Global Brands Lecture & Question and Answer
13 Literature review Corporate Social Responsibility (KSS) Definition and Its Features, KSS for Global Brands Lecture & Question and Answer
14 Literature review Crisis Communication and Samples from Global Brands for Crisis Communication Lecture & Question and Answer
15 Literature review General Revision Lecture & Question and Answer
16 - FINAL EXAM -
17 - FINAL EXAM -

SOURCE MATERIALS & RECOMMENDED READING

Becerikli, S. Y. (2005). Uluslararasi Halkla Iliskiler, Ankara: Nobel Publications
Yilmaz, S. (2008). Guc ve Politika, Istanbul: Alfa Publications
Kotler, P. ve Lee N. (2008). Kurumsal Sosyal Sorumluluk, Istanbul: MediaCat
Narbay, M. S. (2006). Kriz Iletisimi, Ankara: Nobel Publications
Botan, C. (1992). International public relations: Critique and reformulation. Public Relations Review, 18(2): 149-159.
Bardhan, N., ve Weaver, C. K. (Eds.). (2011). Public relations in global cultural contexts: Multi-paradigmatic perspectives. Routledge.
Sha, B. L. (2006). Cultural identity in the segmentation of publics: An emerging theory of intercultural public relations. Journal of Public Relations Research, 18(1): 45-65.

ASSESSMENT

Assessment & Grading of In-Term Activities Number of Activities Degree of Contribution (%) Description
Level of Contribution
0 1 2 3 4 5

CONTRIBUTION OF THE COURSE UNIT TO THE PROGRAMME LEARNING OUTCOMES

KNOWLEDGE

Theoretical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Describe the basic characteristics of the tourism industry and the basic concepts related to the Tourism Guidance profession and relate those with the characteristics of tourism businesses
2
Discusses the structure, operation and importance of tourism industry in country development and relates with tourism business

KNOWLEDGE

Factual

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Explains and interprets culture, history, religion, art, geography way of thinking and way of life the various civilizations who lived in Turkey.

SKILLS

Cognitive

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Plans a tour program considering the travel purpose, the type and the characteristics of the touristic region in accordance with the theoretical knowledge gained in the field of Tourism Guidance and discusses the functioning.
2
Underlines the importance of professional development by following scientific and current developments in the fields of tourism, art and archeology, and acts defensive attitude and behavior towards the necessity of lifelong learning.

SKILLS

Practical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Analyzes numerical and statistical data and results in accordance with ethical values for current practices in the field of tourism .
2
Knows and applies the legal regulations related to tourism field, tourist guidance professional law and professional organizations.

OCCUPATIONAL

Autonomy & Responsibility

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
By taking leadership role in tour groups; administers the tour program and solves possible problems during the tour.

OCCUPATIONAL

Learning to Learn

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Uses the skills of explaining and presenting Turkey's and other regions natural and cultural assets that have, ancient city, ruins and historical artefacts and architectural art, culture, cuisine, folklore, flora and fauna features of regions etc.

OCCUPATIONAL

Communication & Social

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Shows the communication skill and presentation skill effectively in written and verbal and expresse his / her professional knowledge accurately and effectively.
2
Shows reading, writing, comprehension, speaking and writing skills in English and in a second foreign language (Arabic, Russian, Chinese).)

OCCUPATIONAL

Occupational and/or Vocational

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Uses knowledge and competences related to preparation, implementation and supervision of a tour.
2
By using the personality traits that have social skills required by the Tourism Guidance profession; arranges projects, organizations and activities with sustainable, societal and social content specific to the field.
3
Shows a sensitive attitude towards the negative effects of tourism on the physical and social environment, acts with the consciousness of preserving abstract and concrete cultural assets

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT

Workload for Learning & Teaching Activities

Type of the Learning Activites Learning Activities (# of week) Duration (hours, h) Workload (h)
Lecture & In-Class Activities 14 3 42
Preliminary & Further Study 14 3 42
Land Surveying 0 0 0
Group Work 0 0 0
Laboratory 0 0 0
Reading 14 2 28
Assignment (Homework) 0 0 0
Project Work 0 0 0
Seminar 0 0 0
Internship 0 0 0
Technical Visit 0 0 0
Web Based Learning 0 0 0
Implementation/Application/Practice 0 0 0
Practice at a workplace 0 0 0
Occupational Activity 0 0 0
Social Activity 0 0 0
Thesis Work 0 0 0
Field Study 0 0 0
Report Writing 0 0 0
Final Exam 1 1 1
Preparation for the Final Exam 1 7 7
Mid-Term Exam 1 1 1
Preparation for the Mid-Term Exam 1 6 6
Short Exam 0 0 0
Preparation for the Short Exam 0 0 0
TOTAL 46 0 127
Total Workload of the Course Unit 127
Workload (h) / 25.5 5
ECTS Credits allocated for the Course Unit 5,0