Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
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HIT338 | CORPORATE IMAGE MANAGEMENT | 5 | 3 | 3 | 5 |
GENERAL INFORMATION |
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Language of Instruction : | Turkish |
Level of the Course Unit : | BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle |
Type of the Course : | Elective |
Mode of Delivery of the Course Unit | - |
Coordinator of the Course Unit | Assist.Prof. RAMAZAN İNAN |
Instructor(s) of the Course Unit | |
Course Prerequisite | No |
OBJECTIVES AND CONTENTS |
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Objectives of the Course Unit: | The aim of the course is to create the student's planning ability in the image creation process by introducing general concepts about image. |
Contents of the Course Unit: | The course includes topics such as explaining the concept of image, listing the elements of the image, defining image types, sampling the factors affecting the corporate image, interpreting the contribution of image management to consumers and corporations, evaluating the image and reality connection. |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
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Classifies at least 5 of the definitions for corporate image |
Explains at least 4 of the corporate image elements correctly |
Analyzes the concepts of image formation. |
Compares the image desired by the corporations with the image (image gap) formed in the target audiences. |
Explain the importance of media tools in the context of image formation and compare media tools in terms of their importance. |
WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY |
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Week | Preparatory | Topics(Subjects) | Method |
1 | Literature Review | Presentation of Course Content | Lecture & Question and Answer |
2 | Literature Review | Personality, corporate personality, culture, corporate culture 1 | Lecture & Question and Answer |
3 | Literature Review | Personality, corporate personality, culture, corporate culture 2 | Lecture & Question and Answer |
4 | Literature Review | Corporate Culture Elements and types of corporate culture | Lecture & Question and Answer |
5 | Literature Review | Identity and Corporate Identity | Lecture & Question and Answer |
6 | Literature Review | Image concept and corporate image 1: Functions of image | Lecture & Question and Answer |
7 | Literature Review | Image concept and corporate image 2: Factors affecting the continuity of the image and the contribution of the corporate image to the target audiences and the corporations | Lecture & Question and Answer |
8 | - | MID-TERM EXAM | - |
9 | Literature Review | Image Types | Lecture & Question and Answer |
10 | Literature Review | Image and reality relationship / Image gap | Lecture & Question and Answer |
11 | Literature Review | Reputation and Corporate Reputation | Lecture & Question and Answer |
12 | Literature Review | Digital media and image 1: Transformation of communication media | Lecture & Question and Answer |
13 | Literature Review | Digital media and image 2: Functional features of digital media and image | Lecture & Question and Answer |
14 | Literature Review | Digital media and image 3: Digital media platforms used by corporations in the context of image formation and maintenance | Lecture & Question and Answer |
15 | Literature Review | The Importance of Image in the Context of Excellence in Management | Lecture & Question and Answer |
16 | - | FINAL EXAM | - |
17 | - | FINAL EXAM | - |
SOURCE MATERIALS & RECOMMENDED READING |
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Ilıcak Aydınalp, Ş. G. (2014). İmaj Üretimi. Ankara: Nobel Akademik Yayıncılık |
Tuzla, R. (2018). Kurumsal İmaj Yönetimi. Konya: Literatürk Akademia |
Abratt, R. (1989). A new approach to the corporate image management process. Journal of marketing management, 5(1): 63-76. |
Gray, E. R. ve Balmer, J. M. (1998). Managing corporate image and corporate reputation. Long range planning, 31(5): 695-702. |
Bulduklu, Y.(2015).İmaj Yönetimi. İstanbul: İnkılap |
Robins, K. (2013). İmaj. Ayrıntı Yayınları |
Savaş, S. (2020). İmaj üretiminde dijital medya'nın rolü: Kurumların oluşturmaya çalıştıkları imajın tüketiciye ne oranda yansıdığına yönelik bir çalışma. İstanbul Üniversitesi, Yayınlanmamış Doktora Tezi. |
Ali, H. Y., Danish, R. Q., ve Asrar‐ul‐Haq, M. (2020). How corporate social responsibility boosts firm financial performance: The mediating role of corporate image and customer satisfaction. Corporate Social Responsibility and Environmental Management, 27(1), 166-177. |
Ageeva, E., Melewar, T. C., Foroudi, P., Dennis, C., & Jin, Z. (2018). Examining the influence of corporate website favorability on corporate image and corporate reputation: Findings from fsQCA. Journal of Business Research, 89, 287-304. |
ASSESSMENT |
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Assessment & Grading of In-Term Activities | Number of Activities | Degree of Contribution (%) | Description |
Level of Contribution | |||||
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0 | 1 | 2 | 3 | 4 | 5 |
KNOWLEDGE |
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Theoretical |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Describe the basic characteristics of the tourism industry and the basic concepts related to the Tourism Guidance profession and relate those with the characteristics of tourism businesses
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2 |
Discusses the structure, operation and importance of tourism industry in country development and relates with tourism business
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KNOWLEDGE |
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Factual |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Explains and interprets culture, history, religion, art, geography way of thinking and way of life the various civilizations who lived in Turkey.
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SKILLS |
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Cognitive |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Plans a tour program considering the travel purpose, the type and the characteristics of the touristic region in accordance with the theoretical knowledge gained in the field of Tourism Guidance and discusses the functioning.
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2 |
Underlines the importance of professional development by following scientific and current developments in the fields of tourism, art and archeology, and acts defensive attitude and behavior towards the necessity of lifelong learning.
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SKILLS |
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Practical |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Analyzes numerical and statistical data and results in accordance with ethical values for current practices in the field of tourism .
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2 |
Knows and applies the legal regulations related to tourism field, tourist guidance professional law and professional organizations.
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OCCUPATIONAL |
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Autonomy & Responsibility |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
By taking leadership role in tour groups; administers the tour program and solves possible problems during the tour.
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OCCUPATIONAL |
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Learning to Learn |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Uses the skills of explaining and presenting Turkey's and other regions natural and cultural assets that have, ancient city, ruins and historical artefacts and architectural art, culture, cuisine, folklore, flora and fauna features of regions etc.
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OCCUPATIONAL |
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Communication & Social |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Shows the communication skill and presentation skill effectively in written and verbal and expresse his / her professional knowledge accurately and effectively.
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2 |
Shows reading, writing, comprehension, speaking and writing skills in English and in a second foreign language (Arabic, Russian, Chinese).)
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OCCUPATIONAL |
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Occupational and/or Vocational |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Uses knowledge and competences related to preparation, implementation and supervision of a tour.
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2 |
By using the personality traits that have social skills required by the Tourism Guidance profession; arranges projects, organizations and activities with sustainable, societal and social content specific to the field.
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3 |
Shows a sensitive attitude towards the negative effects of tourism on the physical and social environment, acts with the consciousness of preserving abstract and concrete cultural assets
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WORKLOAD & ECTS CREDITS OF THE COURSE UNIT |
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Workload for Learning & Teaching Activities |
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Type of the Learning Activites | Learning Activities (# of week) | Duration (hours, h) | Workload (h) |
Lecture & In-Class Activities | 14 | 3 | 42 |
Preliminary & Further Study | 14 | 2 | 28 |
Land Surveying | 0 | 0 | 0 |
Group Work | 0 | 0 | 0 |
Laboratory | 0 | 0 | 0 |
Reading | 14 | 3 | 42 |
Assignment (Homework) | 0 | 0 | 0 |
Project Work | 0 | 0 | 0 |
Seminar | 0 | 0 | 0 |
Internship | 0 | 0 | 0 |
Technical Visit | 0 | 0 | 0 |
Web Based Learning | 0 | 0 | 0 |
Implementation/Application/Practice | 0 | 0 | 0 |
Practice at a workplace | 0 | 0 | 0 |
Occupational Activity | 0 | 0 | 0 |
Social Activity | 0 | 0 | 0 |
Thesis Work | 0 | 0 | 0 |
Field Study | 0 | 0 | 0 |
Report Writing | 0 | 0 | 0 |
Final Exam | 1 | 1 | 1 |
Preparation for the Final Exam | 1 | 7 | 7 |
Mid-Term Exam | 1 | 1 | 1 |
Preparation for the Mid-Term Exam | 1 | 6 | 6 |
Short Exam | 0 | 0 | 0 |
Preparation for the Short Exam | 0 | 0 | 0 |
TOTAL | 46 | 0 | 127 |
Total Workload of the Course Unit | 127 | ||
Workload (h) / 25.5 | 5 | ||
ECTS Credits allocated for the Course Unit | 5,0 |