Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
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HIT434 | PUBLICITY IN TOURISM | 5 | 3 | 3 | 5 |
GENERAL INFORMATION |
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Language of Instruction : | Turkish |
Level of the Course Unit : | BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle |
Type of the Course : | Elective |
Mode of Delivery of the Course Unit | - |
Coordinator of the Course Unit | Assist.Prof. RAMAZAN İNAN |
Instructor(s) of the Course Unit | |
Course Prerequisite | No |
OBJECTIVES AND CONTENTS |
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Objectives of the Course Unit: | This course aims to explain the process of campaigning in tourism and to evaluate how public relations and advertising methods are used in this process. |
Contents of the Course Unit: | Contents of the course include the subjects as in definition of tourist concept, evaluation of tourism campaigns, analysis of the structure of communication in tourism enterprises, explanation of the concept of personal communication, discussion of propaganda practices, list the benefits of duplex communication, evaluation of examples of creative approaches to image development. |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
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List at least 3 of the elements that should be considered in conducting public relations and advertising activities in tourism sector |
List at least 4 characteristics of the target audience of tourism ads. |
Explain the importance of public relations and advertising in tourism sector through a case study |
Analyze the creative strategies to attract the interest of tourism consumers with the help of case studies |
Evaluate the importance of country image in terms of tourism with the help of the number of tourists visiting the countries |
WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY |
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Week | Preparatory | Topics(Subjects) | Method |
1 | Reading the related subject in the coursebook | Tourism Sector | Lecture & Question and Answer |
2 | Reading the related subject in the coursebook | Communication in Tourism | Lecture & Question and Answer |
3 | Reading the related subject in the coursebook | Tourism and Public Relations Activities | Lecture & Question and Answer |
4 | Reading the related subject in the coursebook | Tourism and Advertising Activities | Lecture & Question and Answer |
5 | Reading the related subject in the coursebook | Advertizing the Country and Creating an Image | Lecture & Question and Answer |
6 | Reading the related subject in the coursebook | Lobbying | Lecture & Question and Answer |
7 | Reading the related subject in the coursebook | Communication Management in Tourism Organizations | Lecture & Question and Answer |
8 | - | MID-TERM EXAM | - |
9 | Reading the related subject in the coursebook | Crisis Management | Lecture & Question and Answer |
10 | Reading the related subject in the coursebook | Suggestions for the Advertisement and Image Problems of Turkey | Lecture & Question and Answer |
11 | Reading the related subject in the coursebook | Countries with positive Images as an Example and Analysing Past Activities of These Countries | Lecture & Question and Answer |
12 | Reading the related subject in the coursebook | Advertising Strategies for Touristic Assets of Turkey | Lecture & Question and Answer |
13 | Reading the related subject in the coursebook, Practice on Samples | Tourism Campaign as an Example | Lecture & Question and Answer & Case Study |
14 | Reading the related subject in the coursebook, Practice on Samples | Tourism Campaign as an Example | Lecture & Question and Answer & Case Study |
15 | Reading the related subject in the coursebook, Practice on Samples | Tourism Campaign as an Example | Lecture & Question and Answer & Case Study |
16 | - | FINAL EXAM | - |
17 | - | FINAL EXAM | - |
SOURCE MATERIALS & RECOMMENDED READING |
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Avcıkurt, C. (2010). Turizmde Tanıtma ve Satis Gelistirme. Sakarya: Degisim Publications |
Tolunguc, A. (1999). Turizmde Tanıtım ve Reklam. MediaCat Publications |
Rizaoglu, B. (2003). Turizmde Tanıtma. Ankara: Detay Publications |
Loda, M. D., Norman, W., Backman, K. F. (2007). Advertising and publicity: Suggested new applications for tourism marketers. Journal of travel research, 45(3): 259-265. |
ASSESSMENT |
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Assessment & Grading of In-Term Activities | Number of Activities | Degree of Contribution (%) | Description |
Level of Contribution | |||||
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0 | 1 | 2 | 3 | 4 | 5 |
KNOWLEDGE |
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Theoretical |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Describe the basic characteristics of the tourism industry and the basic concepts related to the Tourism Guidance profession and relate those with the characteristics of tourism businesses
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2 |
Discusses the structure, operation and importance of tourism industry in country development and relates with tourism business
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KNOWLEDGE |
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Factual |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Explains and interprets culture, history, religion, art, geography way of thinking and way of life the various civilizations who lived in Turkey.
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SKILLS |
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Cognitive |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Plans a tour program considering the travel purpose, the type and the characteristics of the touristic region in accordance with the theoretical knowledge gained in the field of Tourism Guidance and discusses the functioning.
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2 |
Underlines the importance of professional development by following scientific and current developments in the fields of tourism, art and archeology, and acts defensive attitude and behavior towards the necessity of lifelong learning.
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SKILLS |
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Practical |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Analyzes numerical and statistical data and results in accordance with ethical values for current practices in the field of tourism .
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2 |
Knows and applies the legal regulations related to tourism field, tourist guidance professional law and professional organizations.
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OCCUPATIONAL |
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Autonomy & Responsibility |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
By taking leadership role in tour groups; administers the tour program and solves possible problems during the tour.
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OCCUPATIONAL |
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Learning to Learn |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Uses the skills of explaining and presenting Turkey's and other regions natural and cultural assets that have, ancient city, ruins and historical artefacts and architectural art, culture, cuisine, folklore, flora and fauna features of regions etc.
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OCCUPATIONAL |
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Communication & Social |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Shows the communication skill and presentation skill effectively in written and verbal and expresse his / her professional knowledge accurately and effectively.
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2 |
Shows reading, writing, comprehension, speaking and writing skills in English and in a second foreign language (Arabic, Russian, Chinese).)
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OCCUPATIONAL |
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Occupational and/or Vocational |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Uses knowledge and competences related to preparation, implementation and supervision of a tour.
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2 |
By using the personality traits that have social skills required by the Tourism Guidance profession; arranges projects, organizations and activities with sustainable, societal and social content specific to the field.
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3 |
Shows a sensitive attitude towards the negative effects of tourism on the physical and social environment, acts with the consciousness of preserving abstract and concrete cultural assets
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WORKLOAD & ECTS CREDITS OF THE COURSE UNIT |
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Workload for Learning & Teaching Activities |
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Type of the Learning Activites | Learning Activities (# of week) | Duration (hours, h) | Workload (h) |
Lecture & In-Class Activities | 14 | 3 | 42 |
Preliminary & Further Study | 14 | 3 | 42 |
Land Surveying | 0 | 0 | 0 |
Group Work | 0 | 0 | 0 |
Laboratory | 0 | 0 | 0 |
Reading | 14 | 2 | 28 |
Assignment (Homework) | 0 | 0 | 0 |
Project Work | 0 | 0 | 0 |
Seminar | 0 | 0 | 0 |
Internship | 0 | 0 | 0 |
Technical Visit | 0 | 0 | 0 |
Web Based Learning | 0 | 0 | 0 |
Implementation/Application/Practice | 0 | 0 | 0 |
Practice at a workplace | 0 | 0 | 0 |
Occupational Activity | 0 | 0 | 0 |
Social Activity | 0 | 0 | 0 |
Thesis Work | 0 | 0 | 0 |
Field Study | 0 | 0 | 0 |
Report Writing | 0 | 0 | 0 |
Final Exam | 1 | 1 | 1 |
Preparation for the Final Exam | 1 | 7 | 7 |
Mid-Term Exam | 1 | 1 | 1 |
Preparation for the Mid-Term Exam | 1 | 6 | 6 |
Short Exam | 0 | 0 | 0 |
Preparation for the Short Exam | 0 | 0 | 0 |
TOTAL | 46 | 0 | 127 |
Total Workload of the Course Unit | 127 | ||
Workload (h) / 25.5 | 5 | ||
ECTS Credits allocated for the Course Unit | 5,0 |