Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
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RTS441 | MEDIA PLANNING | 5 | 3 | 3 | 5 |
GENERAL INFORMATION |
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Language of Instruction : | Turkish |
Level of the Course Unit : | BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle |
Type of the Course : | Elective |
Mode of Delivery of the Course Unit | - |
Coordinator of the Course Unit | Assist.Prof. RAMAZAN İNAN |
Instructor(s) of the Course Unit | |
Course Prerequisite | No |
OBJECTIVES AND CONTENTS |
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Objectives of the Course Unit: | This course aims to inform the students about the media planning stages as well as preparation of budget and recognition of the problems encountered. |
Contents of the Course Unit: | Contents of the course include concept and stages of media planning, marketing and advertisement relation and budget and procurement process. |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
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Identify at least three of basic concepts of media planning. |
Calculate required budget for media planning given as a model. |
Solve a problem experienced in a media planning given as an example. |
Select suitable media planning strategies in current examples. |
WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY |
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Week | Preparatory | Topics(Subjects) | Method |
1 | - | Introduction | Lecture |
2 | Internet and Literature Review | Media planning concept and its development | Lecture |
3 | Internet and Literature Review | Media tools and their functions | Lecture |
4 | Internet and Literature Review | Determining the target group | Lecture |
5 | Internet and Literature Review | Media planning stages | Lecture |
6 | Internet and Literature Review | Marketing, advertisement and media | Lecture |
7 | Internet and Literature Review | Marketing, advertisement and media | Lecture |
8 | - | MID-TERM EXAM | - |
9 | Internet and Literature Review | Advantages and disadvantages in advertisements | Lecture & Question and Answer |
10 | Internet and Literature Review | Budgeting in Media planning | Lecture & Question and Answer |
11 | Internet and Literature Review | Budgeting in Media planning | Lecture & Question and Answer |
12 | Internet and Literature Review | Purchasing Process in Media planning | Lecture & Question and Answer |
13 | Internet and Literature Review | Measurement and counting | Lecture & Question and Answer |
14 | Internet and Literature Review | Problems confronted in Media planning | Lecture & Question and Answer |
15 | Internet and Literature Review | Current examples from Media planning | Lecture & Question and Answer & Research |
16 | - | FINAL EXAM | - |
17 | - | FINAL EXAM | - |
SOURCE MATERIALS & RECOMMENDED READING |
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Erol, G. (2006). Reklam ve Medya Planlamasi. Istanbul: Beta Publications |
Tayfur, G.(2017). Medya Planlama ve Satin Alma. Istanbul: Egitim Kitabevi Publications. |
Basal, B. (2018). Yeni Medya Planlama ve Tuketici Davranislari. Istanbul: Cantay Bookstore |
ASSESSMENT |
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Assessment & Grading of In-Term Activities | Number of Activities | Degree of Contribution (%) | Description |
Level of Contribution | |||||
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0 | 1 | 2 | 3 | 4 | 5 |
KNOWLEDGE |
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Theoretical |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Describe the basic characteristics of the tourism industry and the basic concepts related to the Tourism Guidance profession and relate those with the characteristics of tourism businesses
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0 | |||||
2 |
Discusses the structure, operation and importance of tourism industry in country development and relates with tourism business
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0 |
KNOWLEDGE |
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Factual |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Explains and interprets culture, history, religion, art, geography way of thinking and way of life the various civilizations who lived in Turkey.
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0 |
SKILLS |
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Cognitive |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Plans a tour program considering the travel purpose, the type and the characteristics of the touristic region in accordance with the theoretical knowledge gained in the field of Tourism Guidance and discusses the functioning.
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1 | |||||
2 |
Underlines the importance of professional development by following scientific and current developments in the fields of tourism, art and archeology, and acts defensive attitude and behavior towards the necessity of lifelong learning.
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0 |
SKILLS |
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Practical |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Analyzes numerical and statistical data and results in accordance with ethical values for current practices in the field of tourism .
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0 | |||||
2 |
Knows and applies the legal regulations related to tourism field, tourist guidance professional law and professional organizations.
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0 |
OCCUPATIONAL |
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Autonomy & Responsibility |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
By taking leadership role in tour groups; administers the tour program and solves possible problems during the tour.
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2 |
OCCUPATIONAL |
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Learning to Learn |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Uses the skills of explaining and presenting Turkey's and other regions natural and cultural assets that have, ancient city, ruins and historical artefacts and architectural art, culture, cuisine, folklore, flora and fauna features of regions etc.
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4 |
OCCUPATIONAL |
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Communication & Social |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Shows the communication skill and presentation skill effectively in written and verbal and expresse his / her professional knowledge accurately and effectively.
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4 | |||||
2 |
Shows reading, writing, comprehension, speaking and writing skills in English and in a second foreign language (Arabic, Russian, Chinese).)
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0 |
OCCUPATIONAL |
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Occupational and/or Vocational |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Uses knowledge and competences related to preparation, implementation and supervision of a tour.
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1 | |||||
2 |
By using the personality traits that have social skills required by the Tourism Guidance profession; arranges projects, organizations and activities with sustainable, societal and social content specific to the field.
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4 | |||||
3 |
Shows a sensitive attitude towards the negative effects of tourism on the physical and social environment, acts with the consciousness of preserving abstract and concrete cultural assets
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1 |
WORKLOAD & ECTS CREDITS OF THE COURSE UNIT |
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Workload for Learning & Teaching Activities |
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Type of the Learning Activites | Learning Activities (# of week) | Duration (hours, h) | Workload (h) |
Lecture & In-Class Activities | 14 | 3 | 42 |
Preliminary & Further Study | 13 | 4 | 52 |
Land Surveying | 0 | 0 | 0 |
Group Work | 0 | 0 | 0 |
Laboratory | 0 | 0 | 0 |
Reading | 13 | 2 | 26 |
Assignment (Homework) | 0 | 0 | 0 |
Project Work | 0 | 0 | 0 |
Seminar | 0 | 0 | 0 |
Internship | 0 | 0 | 0 |
Technical Visit | 0 | 0 | 0 |
Web Based Learning | 0 | 0 | 0 |
Implementation/Application/Practice | 0 | 0 | 0 |
Practice at a workplace | 0 | 0 | 0 |
Occupational Activity | 0 | 0 | 0 |
Social Activity | 0 | 0 | 0 |
Thesis Work | 0 | 0 | 0 |
Field Study | 0 | 0 | 0 |
Report Writing | 0 | 0 | 0 |
Final Exam | 1 | 1 | 1 |
Preparation for the Final Exam | 1 | 3 | 3 |
Mid-Term Exam | 1 | 1 | 1 |
Preparation for the Mid-Term Exam | 1 | 3 | 3 |
Short Exam | 0 | 0 | 0 |
Preparation for the Short Exam | 0 | 0 | 0 |
TOTAL | 44 | 0 | 128 |
Total Workload of the Course Unit | 128 | ||
Workload (h) / 25.5 | 5 | ||
ECTS Credits allocated for the Course Unit | 5,0 |