GENDER REPRESENTATION IN ADVERTISING PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
RTI310	GENDER REPRESENTATION IN ADVERTISING	5	3	3	5

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Elective
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Assoc.Prof. HACER GÜLŞEN
Instructor(s) of the Course Unit
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	This lesson; It aims to provide students with awareness of how gender is represented and negotiated in the media and advertisements.
Contents of the Course Unit:	The content of the course consists of the concept of gender, gender studies, feminism and its history, queer theory, sexism in the media and advertising, and examination of gender representation in advertising through examples.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Evaluates examples of how gender is represented in advertising.
Examines the use of women in advertising in line with ethics.
Explains gender representations in advertising as a part of the society and culture.
Compares examples of established creativity such as gender representation in advertising.
Discusses the qualities of gender representation in advertisements.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Reading a book chapter on the subject	Introduction to the Course, Purpose and Scope of the Course, Information about Weekly Topics	Narration, question-answer method, use of language in the media and advertising analysis from a gender perspective
2	Reading a book chapter on the subject	Biological, Somatic, Psychological, Gender	Narration, question-answer method, use of language in the media and advertising analysis from a gender perspective
3	Reading a book chapter on the subject	Gender Studies	Narration, question-answer method, use of language in the media and advertising analysis from a gender perspective
4	Reading a book chapter on the subject	What is Feminism? Feminist Theories	Narration, question-answer method, use of language in the media and advertising analysis from a gender perspective
5	Reading a book chapter on the subject	Feminist Theories and History of Feminism	Narration, question-answer method, use of language in the media and advertising analysis from a gender perspective
6	Reading a book chapter on the subject	Queer Theory	Narration, question-answer method, use of language in the media and advertising analysis from a gender perspective
7	Reading a book chapter on the subject	Sexist Discourse Against Women and Examples	Narration, question-answer method, use of language in the media and advertising analysis from a gender perspective
8	-	MID-TERM EXAM	-
9	Reading a book chapter on the subject	Homophobic Discourse and Examples	Narration, question-answer method, use of language in the media and advertising analysis from a gender perspective
10	Reading a book chapter on the subject	Genderist Ads and Examples	Narration, question-answer method, use of language in the media and advertising analysis from a gender perspective
11	Reading a book chapter on the subject	Genderist Ads and Examples	Narration, question-answer method, use of language in the media and advertising analysis from a gender perspective
12	Reading a book chapter on the subject	Representations of Women in Advertisements and Examples	Narration, question-answer method, use of language in the media and advertising analysis from a gender perspective
13	Reading a book chapter on the subject	Representations of Men and Examples in Advertisements	Narration, question-answer method, use of language in the media and advertising analysis from a gender perspective
14	Reading a book chapter on the subject	Sexuality in Advertisements	Narration, question-answer method, use of language in the media and advertising analysis from a gender perspective
15	Reading a book chapter on the subject	General Evaluation and Summary	Narration, question-answer method, use of language in the media and advertising analysis from a gender perspective
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Kuruoğlu, Huriye, Aydın, Bermal (2014). Toplumsal Cinsiyet ve Medya. Ankara: Detay Yayıncılık.
Batı, Uğur (2016). Reklamın Dili: Dilbilim-Strateji-Mesaj-Retorik-Göstergebilim. İstanbul: Alfa.

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Recognize the alphabets used by Turks in the historical process, especially Ottoman Turkish alphabet.
2	Recognize the distinguished examples of World Literature in the forms of verse and prose.
3	Defend the idea that Turkish literature has national and genuine cultural identity

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Use professional English to be able to benefit from international academic publications.
2	Act according to social, scientific, cultural and ethical values in all kinds of studies related to the field.
3	Examine the bibliography of the studies on Turkish Language and Literature according to countries and schools in written, printed and electronic media.

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Examine Turkish grammar in historical-comparative terms in terms of sound, form, syntax, semantics and vocabulary by using general linguistics methods and theories
2	Examine the course materials, research methods, information and theories used in Turkish Language and Literature Program.
3	Discuss the historical development of Contemporary Turkish Literature and the texts on the historical period and the cultural atmosphere.

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Evaluate the knowledge and skills acquired in the field of Turkish language and literature with a critical approach and with the help of interdisciplinary information.
2	Use philosophy, sociology, law, economics, etc. and makes interdisciplinary interpretations.
3	Evaluate the new trends in World Literature especially in Contemporary Turkish Literature.

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Solve problems encountered in the field as individual and as member of a team.

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Evaluate the knowledge and theories of Contemporary Literature in terms of literature and linguistics within the framework of certain theories.
2	Evaluate the extent to which Turkish Language and Literature is influenced by the civilization circles in which it is a part of.

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Evaluates the fields of application of sustainability in the field of Turkish Language and Literature.
2	Research and study at the academic level.

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Evaluate all subjects related to Turkish Language and Literature in the context of “The Integrity of Turkish Language and Literature".

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	14	2	28
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	14	3	42
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	1	7	7
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	1	6	6
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	46	0	127