PRESENTATION SKILLS IN PUBLIC RELATIONS AND ADVERTISING PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
HIT317	PRESENTATION SKILLS IN PUBLIC RELATIONS AND ADVERTISING	5	3	3	5

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Elective
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Assoc.Prof. HACER GÜLŞEN
Instructor(s) of the Course Unit
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	This course aims to develop students' techniques and skills in presentation and to enable students to apply their skills in order to give active and effective message to the target audience in the field of public relations and advertising with a presentation or project.
Contents of the Course Unit:	Contents of the course include the subjects as in listing the preparation stages of the presentation, specifying the importance of preparing the content, listing the forms of content, explaining the effective presentation techniques, teaching the use of the PowerPoint presentation program.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Define at least 3 of the items required for presentation
Explain the effects of verbal and non-verbal forms of communication and compare their differences
Infer about what the audience understands by taking questions from the audience after the presentation
Prepare active and effective presentations with different presentation techniques

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	-	Introduction to Effective Presentation Techniques	Lecture & Question and Answer
2	Reading the related subject in the coursebook	Importance of Presentation Skills in Public Relations	Lecture & Question and Answer
3	Reading the related subject in the coursebook	Importance of Presentation Skills in Advertising	Lecture & Question and Answer
4	Reading the related subject in the coursebook	PowerPoint Presentation File Preparation Techniques	Lecture & Question and Answer
5	Reading the related subject in the coursebook	Points to Consider in an Effective Presentation	Lecture & Question and Answer
6	Reading the related subject in the coursebook, Literature Review, Article Summary	Techniques for Presenting Freely	Lecture & Question and Answer
7	Literature Review, Reading the related subject in the coursebook	Body Language in Presentation	Lecture & Question and Answer
8	-	MID-TERM EXAM	-
9	-	Preparing a Presentation	-
10	Literature Review, Reading the related subject in the coursebook	Behaviour Model Studies in Presentation	Lecture & Question and Answer
11	Literature Review, Reading the related subject in the coursebook	Rhetoric in Public Relations	Lecture & Question and Answer
12	Literature Review, Reading the related subject in the coursebook	Using Effective Communication Skills	Question and Answer
13	Analysing a Presentation as an example	Analysing Successful Presentations	Research and Interpretation & Question and Answer
14	-	Preparing a Presentation	-
15	General Revision	Preparation for Final Exams	Lecture & Question and Answer & Discussion
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Guruz D. (2000) Etkili Sunum Teknikleri. Ankara: Detay Publications
Akim F. (2014) Halkla Iliskilerde Etkili konusma ve Sunum Teknikleri. Istanbul: Derin Publications

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Recognize the alphabets used by Turks in the historical process, especially Ottoman Turkish alphabet.
2	Recognize the distinguished examples of World Literature in the forms of verse and prose.
3	Defend the idea that Turkish literature has national and genuine cultural identity

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Use professional English to be able to benefit from international academic publications.
2	Act according to social, scientific, cultural and ethical values in all kinds of studies related to the field.
3	Examine the bibliography of the studies on Turkish Language and Literature according to countries and schools in written, printed and electronic media.

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Examine Turkish grammar in historical-comparative terms in terms of sound, form, syntax, semantics and vocabulary by using general linguistics methods and theories
2	Examine the course materials, research methods, information and theories used in Turkish Language and Literature Program.
3	Discuss the historical development of Contemporary Turkish Literature and the texts on the historical period and the cultural atmosphere.

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Evaluate the knowledge and skills acquired in the field of Turkish language and literature with a critical approach and with the help of interdisciplinary information.
2	Use philosophy, sociology, law, economics, etc. and makes interdisciplinary interpretations.
3	Evaluate the new trends in World Literature especially in Contemporary Turkish Literature.

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Solve problems encountered in the field as individual and as member of a team.

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Evaluate the knowledge and theories of Contemporary Literature in terms of literature and linguistics within the framework of certain theories.
2	Evaluate the extent to which Turkish Language and Literature is influenced by the civilization circles in which it is a part of.

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Evaluates the fields of application of sustainability in the field of Turkish Language and Literature.
2	Research and study at the academic level.

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Evaluate all subjects related to Turkish Language and Literature in the context of “The Integrity of Turkish Language and Literature".

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	14	3	42
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	9	2	18
Assignment (Homework)	2	5	10
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	1	7	7
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	1	6	6
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	43	0	127