Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
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HIT337 | ADVERTISEMENT ANALYSIS | 5 | 3 | 3 | 5 |
GENERAL INFORMATION |
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Language of Instruction : | Turkish |
Level of the Course Unit : | BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle |
Type of the Course : | Elective |
Mode of Delivery of the Course Unit | - |
Coordinator of the Course Unit | Assoc.Prof. HACER GÜLŞEN |
Instructor(s) of the Course Unit | |
Course Prerequisite | No |
OBJECTIVES AND CONTENTS |
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Objectives of the Course Unit: | This course aims to determine and evaluate the strategies and tactics used in advertising in various types of media by advertising analysis techniques. |
Contents of the Course Unit: | Contents of the course include the subjects as in analysis of advertisements published in different environments, determining the strategy and tactics of the brand, examination of different sectors, creating a brief, Listing of ad channels, discussion of selection of suitable media for advertising. |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
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Compare the content related to advertising and content analysis |
Classify the open-ended texts |
Infer different meanings from one text by focusing on subtexts based on critical perspective |
Relate to advertising and consumption concepts through a sample ad with ad analysis methods |
Compare all possible meanings by discussing ad content with multiple meanings |
Evaluate advertising designs in terms of aesthetic values and functionality |
WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY |
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Week | Preparatory | Topics(Subjects) | Method |
1 | Literature review | Advertising and Advertising from the perspectives in Economy-politics | Lecture |
2 | Literature review | Advertising and culture | Lecture |
3 | Literature review | Advertising and brand | Lecture |
4 | Literature review | Advertising and target audience | Lecture |
5 | Literature review | Advertising and consumer behaviour | Lecture |
6 | Literature review | Advertising and media | Lecture |
7 | Literature review | Semiology | Lecture |
8 | - | MID-TERM EXAM | - |
9 | Literature review | Communication Media, Semiology and Advertising | Lecture |
10 | Literature Review Specimen Handling | Advertising Analysis on TV | Lecture & Discussion |
11 | Literature Review Specimen Handling | Advertising Analysis on TV | Lecture & Discussion |
12 | Literature Review Specimen Handling | Advertising Analysis on Printed Media | Lecture & Discussion |
13 | Literature Review Specimen Handling | Advertising Analysis on Radio | Lecture & Discussion |
14 | Literature Review Specimen Handling | Advertising Analysis on Internet, Application | Lecture & Discussion |
15 | Literature Review Specimen Handling | Advertising Analysis of Practices in Open Air and Activities | Lecture & Discussion |
16 | - | FINAL EXAM | - |
17 | - | FINAL EXAM | - |
SOURCE MATERIALS & RECOMMENDED READING |
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Baudrillard, J. (2004), Tüketim Toplumu, İstanbul: Ark Yayınları |
Sutherland, M. and Sylvester, A. K.(2004), Reklam ve Tüketici Zihni, İstanbul: MEDİACAT Kitapları |
Batı, U. (2016), Reklamın Dili, İstanbul: Alfa Basım Yayım |
Terlutter, R., ve Capella, M. L. (2013). The gamification of advertising: analysis and research directions of in-game advertising, advergames, and advertising in social network games. Journal of Advertising, 42(2-3): 95-112. |
ASSESSMENT |
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Assessment & Grading of In-Term Activities | Number of Activities | Degree of Contribution (%) | Description |
Level of Contribution | |||||
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0 | 1 | 2 | 3 | 4 | 5 |
KNOWLEDGE |
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Theoretical |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Recognize the alphabets used by Turks in the historical process, especially Ottoman Turkish alphabet.
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2 |
Recognize the distinguished examples of World Literature in the forms of verse and prose.
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3 |
Defend the idea that Turkish literature has national and genuine cultural identity
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KNOWLEDGE |
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Factual |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Use professional English to be able to benefit from international academic publications.
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2 |
Act according to social, scientific, cultural and ethical values in all kinds of studies related to the field.
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3 |
Examine the bibliography of the studies on Turkish Language and Literature according to countries and schools in written, printed and electronic media.
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SKILLS |
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Cognitive |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Examine Turkish grammar in historical-comparative terms in terms of sound, form, syntax, semantics and vocabulary by using general linguistics methods and theories
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2 |
Examine the course materials, research methods, information and theories used in Turkish Language and Literature Program.
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3 |
Discuss the historical development of Contemporary Turkish Literature and the texts on the historical period and the cultural atmosphere.
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SKILLS |
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Practical |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Evaluate the knowledge and skills acquired in the field of Turkish language and literature with a critical approach and with the help of interdisciplinary information.
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2 |
Use philosophy, sociology, law, economics, etc. and makes interdisciplinary interpretations.
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3 |
Evaluate the new trends in World Literature especially in Contemporary Turkish Literature.
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OCCUPATIONAL |
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Autonomy & Responsibility |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Solve problems encountered in the field as individual and as member of a team.
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OCCUPATIONAL |
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Learning to Learn |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Evaluate the knowledge and theories of Contemporary Literature in terms of literature and linguistics within the framework of certain theories.
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2 |
Evaluate the extent to which Turkish Language and Literature is influenced by the civilization circles in which it is a part of.
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OCCUPATIONAL |
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Communication & Social |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Evaluates the fields of application of sustainability in the field of Turkish Language and Literature.
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2 |
Research and study at the academic level.
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OCCUPATIONAL |
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Occupational and/or Vocational |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Evaluate all subjects related to Turkish Language and Literature in the context of “The Integrity of Turkish Language and Literature".
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WORKLOAD & ECTS CREDITS OF THE COURSE UNIT |
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Workload for Learning & Teaching Activities |
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Type of the Learning Activites | Learning Activities (# of week) | Duration (hours, h) | Workload (h) |
Lecture & In-Class Activities | 14 | 3 | 42 |
Preliminary & Further Study | 14 | 3 | 42 |
Land Surveying | 0 | 0 | 0 |
Group Work | 0 | 0 | 0 |
Laboratory | 0 | 0 | 0 |
Reading | 14 | 2 | 28 |
Assignment (Homework) | 0 | 0 | 0 |
Project Work | 0 | 0 | 0 |
Seminar | 0 | 0 | 0 |
Internship | 0 | 0 | 0 |
Technical Visit | 0 | 0 | 0 |
Web Based Learning | 0 | 0 | 0 |
Implementation/Application/Practice | 0 | 0 | 0 |
Practice at a workplace | 0 | 0 | 0 |
Occupational Activity | 0 | 0 | 0 |
Social Activity | 0 | 0 | 0 |
Thesis Work | 0 | 0 | 0 |
Field Study | 0 | 0 | 0 |
Report Writing | 0 | 0 | 0 |
Final Exam | 1 | 1 | 1 |
Preparation for the Final Exam | 1 | 7 | 7 |
Mid-Term Exam | 1 | 1 | 1 |
Preparation for the Mid-Term Exam | 1 | 6 | 6 |
Short Exam | 0 | 0 | 0 |
Preparation for the Short Exam | 0 | 0 | 0 |
TOTAL | 46 | 0 | 127 |
Total Workload of the Course Unit | 127 | ||
Workload (h) / 25.5 | 5 | ||
ECTS Credits allocated for the Course Unit | 5,0 |