Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
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HIT340 | CORPORATE REPUTATION MANAGEMENT | 5 | 3 | 3 | 5 |
GENERAL INFORMATION |
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Language of Instruction : | Turkish |
Level of the Course Unit : | BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle |
Type of the Course : | Elective |
Mode of Delivery of the Course Unit | - |
Coordinator of the Course Unit | Assoc.Prof. HACER GÜLŞEN |
Instructor(s) of the Course Unit | |
Course Prerequisite | No |
OBJECTIVES AND CONTENTS |
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Objectives of the Course Unit: | This course aims to introduce the general concepts of reputation and the process of formation of reputation, and to evaluate the steps that the student should follow in the process of measuring the reputation. |
Contents of the Course Unit: | Contents of the course include the subjects as in definition of reputation, describing the conceptual framework of reputation, definition of corporate reputation concept, establishment of a link between corporate reputation and social responsibility, interpret the relationship between crisis and reputation, measuring the effects of elements such as corporate identity, corporate image, service quality, product quality, customer satisfaction, social responsibility, employee satisfaction, customer loyalty on reputation. |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
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List at least 3 of the components of corporate reputation |
List institutions in a sector after rating by using elements of corporate reputation |
Summarize at least 4 definitions of corporate reputation |
Analyze the link between crisis communication and social responsibility correctly through case studies |
Analyze the reputation of an institution by using elements of corporate reputation |
Evaluate the mistakes made by the institutions with negative reputation by using the elements of corporate reputation |
WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY |
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Week | Preparatory | Topics(Subjects) | Method |
1 | Reading the related subject in the coursebook | Communication Concept and Trust Relationship | Lecture & Question and Answer |
2 | Reading the related subject in the coursebook | Trust Concept and Importance of it for Institutions | Lecture & Question and Answer |
3 | Reading the related subject in the coursebook | Factors for Providing Confidence | Lecture & Question and Answer |
4 | Reading the related subject in the coursebook | Corporate Climate Concept | Lecture & Question and Answer |
5 | Reading the related subject in the coursebook | Elements for Corporate Reputation Building | Lecture & Question and Answer |
6 | Reading the related subject in the coursebook | Corporate Image Concept | Lecture & Question and Answer |
7 | Reading the related subject in the coursebook | Importance of Stakeholders in Corporate Reputation | Lecture & Question and Answer |
8 | - | MID-TERM EXAM | - |
9 | Reading the related subject in the coursebook | Relations Between Reputation Management and Corporate Communication | Lecture & Question and Answer |
10 | Reading the related subject in the coursebook | Effects of Globalization on Reputation | Lecture & Question and Answer |
11 | Reading the related subject in the coursebook | Traditional Mass Media and Reputation Management | Lecture & Question and Answer |
12 | Reading the related subject in the coursebook | New Media and Reputation Management | Lecture & Question and Answer |
13 | Reading the related subject in the coursebook, Practice on Samples | Analysing Reputation Building over Samples | Lecture & Question and Answer & Case Study |
14 | - | Presentation Homework | - |
15 | - | Presentation Homework | - |
16 | - | FINAL EXAM | - |
17 | - | FINAL EXAM | - |
SOURCE MATERIALS & RECOMMENDED READING |
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Cakirkaya, M. (2017). Itibar Yonetimi. Konya: Egitim Publications |
Ozdemir Cakir, H. (2016). Sosyal Medyada Kurumsal Itibar Yonetimi. Istanbul: Kriter Publications |
Sumer, H. ve Pernsteiner, H. (2014). Itibar Yonetimi. Istanbul: Beta Publications |
Şakar, A. N. (2011). Kurumsal Itibar ve Paradigmalar. Istanbul: Beta Publications |
Gotsi, M., & Wilson, A. (2001). Corporate reputation management: “living the brand”. Management Decision, 39(2): 99-104. |
Nakra, P. (2000). Corporate reputation management:" CRM" with a strategic twist?. Public Relations Quarterly, 45(2): 35-42. |
Gray, E. R. ve Balmer, J. M. (1998). Managing corporate image and corporate reputation. Long range planning, 31(5): 695-702. |
Roper, S. ve Fill, C. (2012). Corporate reputation: brand and communication. Harlow: Pearson. |
ASSESSMENT |
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Assessment & Grading of In-Term Activities | Number of Activities | Degree of Contribution (%) | Description |
Level of Contribution | |||||
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0 | 1 | 2 | 3 | 4 | 5 |
KNOWLEDGE |
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Theoretical |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Recognize the alphabets used by Turks in the historical process, especially Ottoman Turkish alphabet.
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2 |
Recognize the distinguished examples of World Literature in the forms of verse and prose.
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3 |
Defend the idea that Turkish literature has national and genuine cultural identity
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KNOWLEDGE |
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Factual |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Use professional English to be able to benefit from international academic publications.
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2 |
Act according to social, scientific, cultural and ethical values in all kinds of studies related to the field.
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3 |
Examine the bibliography of the studies on Turkish Language and Literature according to countries and schools in written, printed and electronic media.
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SKILLS |
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Cognitive |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Examine Turkish grammar in historical-comparative terms in terms of sound, form, syntax, semantics and vocabulary by using general linguistics methods and theories
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2 |
Examine the course materials, research methods, information and theories used in Turkish Language and Literature Program.
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3 |
Discuss the historical development of Contemporary Turkish Literature and the texts on the historical period and the cultural atmosphere.
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SKILLS |
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Practical |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Evaluate the knowledge and skills acquired in the field of Turkish language and literature with a critical approach and with the help of interdisciplinary information.
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2 |
Use philosophy, sociology, law, economics, etc. and makes interdisciplinary interpretations.
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3 |
Evaluate the new trends in World Literature especially in Contemporary Turkish Literature.
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OCCUPATIONAL |
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Autonomy & Responsibility |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Solve problems encountered in the field as individual and as member of a team.
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OCCUPATIONAL |
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Learning to Learn |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Evaluate the knowledge and theories of Contemporary Literature in terms of literature and linguistics within the framework of certain theories.
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2 |
Evaluate the extent to which Turkish Language and Literature is influenced by the civilization circles in which it is a part of.
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OCCUPATIONAL |
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Communication & Social |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Evaluates the fields of application of sustainability in the field of Turkish Language and Literature.
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2 |
Research and study at the academic level.
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OCCUPATIONAL |
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Occupational and/or Vocational |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Evaluate all subjects related to Turkish Language and Literature in the context of “The Integrity of Turkish Language and Literature".
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WORKLOAD & ECTS CREDITS OF THE COURSE UNIT |
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Workload for Learning & Teaching Activities |
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Type of the Learning Activites | Learning Activities (# of week) | Duration (hours, h) | Workload (h) |
Lecture & In-Class Activities | 14 | 3 | 42 |
Preliminary & Further Study | 14 | 3 | 42 |
Land Surveying | 0 | 0 | 0 |
Group Work | 0 | 0 | 0 |
Laboratory | 0 | 0 | 0 |
Reading | 13 | 2 | 26 |
Assignment (Homework) | 1 | 6 | 6 |
Project Work | 0 | 0 | 0 |
Seminar | 0 | 0 | 0 |
Internship | 0 | 0 | 0 |
Technical Visit | 0 | 0 | 0 |
Web Based Learning | 0 | 0 | 0 |
Implementation/Application/Practice | 0 | 0 | 0 |
Practice at a workplace | 0 | 0 | 0 |
Occupational Activity | 0 | 0 | 0 |
Social Activity | 0 | 0 | 0 |
Thesis Work | 0 | 0 | 0 |
Field Study | 0 | 0 | 0 |
Report Writing | 0 | 0 | 0 |
Final Exam | 1 | 1 | 1 |
Preparation for the Final Exam | 1 | 5 | 5 |
Mid-Term Exam | 1 | 1 | 1 |
Preparation for the Mid-Term Exam | 1 | 4 | 4 |
Short Exam | 0 | 0 | 0 |
Preparation for the Short Exam | 0 | 0 | 0 |
TOTAL | 46 | 0 | 127 |
Total Workload of the Course Unit | 127 | ||
Workload (h) / 25.5 | 5 | ||
ECTS Credits allocated for the Course Unit | 5,0 |