ADVERTISEMENT WRITING PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
HIT443	ADVERTISEMENT WRITING	5	3	3	5

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Elective
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Assoc.Prof. HACER GÜLŞEN
Instructor(s) of the Course Unit
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	This course aims to enable students to interpret advertising texts and create new advertising texts with the theoretical knowledge they have taken in the course and from the perspective of advertising.
Contents of the Course Unit:	Contents of the course include the subjects as in introducing the concept of advertising, performing target audience analysis, explanation of the concept of creative advertising, writing an advertising scenario, examination of advertising practices samples.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
List at least 3 of the basic features that an advertisement text should have
Explain the structural features of advertisement text
Compare advertising scenarios in the context of the basic features that an advertisement should have through a sample advertisement
Apply product positioning with his/her advertisement writing acknowledge
Distinguish the target audience intended in advertisement.
Analyze advertising texts
Create their own advertising texts with technical and theoretical knowledge

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Reading the related subject in the coursebook	Advertising and Communication	Lecture & Question and Answer
2	Reading the related subject in the coursebook	Branding and Related Concepts	Lecture & Question and Answer
3	Reading the related subject in the coursebook	Functions, Purposes and Types of Advertising	Lecture & Question and Answer
4	Reading the related subject in the coursebook, Analysing Samples	Knowing the consumer	Lecture & Question and Answer
5	Reading the related subject in the coursebook, Analysing Samples	Creativity in Advertising	Lecture & Question and Answer
6	Reading the related subject in the coursebook, Analysing Samples	Creative Advertising Strategies	Lecture & Question and Answer
7	Reading the related subject in the coursebook, Analysing Samples	General review	Lecture & Question and Answer
8	-	MID-TERM EXAM	-
9	Literature Review, Analysing Samples	Text Types in Different Media	Lecture & Question and Answer & Individual Homework
10	Reading the related subject in the coursebook, Analysing Samples	Selling Point Advertising	Lecture & Question and Answer & Analysing Samples
11	Reading the related subject in the coursebook, Analysing Samples	Advertising Texts in Print Media	Lecture & Question and Answer & Analysing Samples
12	Literature Review, Analysing Samples	TV and Radio Ad Texts	Lecture & Question and Answer & Analysing Samples
13	Literature Review, Analysing Samples	Writing Advertisements for the Internet	Lecture & Question and Answer & Analysing Samples
14	Literature Review, Analysing Samples	Corporate Advertising	Lecture & Question and Answer & Individual Homework
15	General Review	General review	Lecture & Question and Answer & Discussion
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Muge Elden (2016). Reklam Yazarligi. Iletisim Publications
Atatürk Ü. (2021). Reklam ve Reklam Yazarlığı
Muge Elden (2016). Reklam ve Reklamcilik. Say Publications
Doğan, B.Ö. (t.y.). Medyada Metin Yazarlığı
Hirschman, E. C. (1989). Role-based models of advertising creation and production. Journal of Advertising, 18(4): 42-53.

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Recognize the alphabets used by Turks in the historical process, especially Ottoman Turkish alphabet.
2	Recognize the distinguished examples of World Literature in the forms of verse and prose.
3	Defend the idea that Turkish literature has national and genuine cultural identity

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Use professional English to be able to benefit from international academic publications.
2	Act according to social, scientific, cultural and ethical values in all kinds of studies related to the field.
3	Examine the bibliography of the studies on Turkish Language and Literature according to countries and schools in written, printed and electronic media.

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Examine Turkish grammar in historical-comparative terms in terms of sound, form, syntax, semantics and vocabulary by using general linguistics methods and theories
2	Examine the course materials, research methods, information and theories used in Turkish Language and Literature Program.
3	Discuss the historical development of Contemporary Turkish Literature and the texts on the historical period and the cultural atmosphere.

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Evaluate the knowledge and skills acquired in the field of Turkish language and literature with a critical approach and with the help of interdisciplinary information.
2	Use philosophy, sociology, law, economics, etc. and makes interdisciplinary interpretations.
3	Evaluate the new trends in World Literature especially in Contemporary Turkish Literature.

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Solve problems encountered in the field as individual and as member of a team.

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Evaluate the knowledge and theories of Contemporary Literature in terms of literature and linguistics within the framework of certain theories.
2	Evaluate the extent to which Turkish Language and Literature is influenced by the civilization circles in which it is a part of.

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Evaluates the fields of application of sustainability in the field of Turkish Language and Literature.
2	Research and study at the academic level.

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Evaluate all subjects related to Turkish Language and Literature in the context of “The Integrity of Turkish Language and Literature".

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	14	3	42
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	11	2	22
Assignment (Homework)	2	5	10
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	1	5	5
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	1	4	4
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	45	0	127