Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
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HYM323 | STRATEGIC MANAGEMENT IN AVIATION | 5 | 3 | 3 | 5 |
GENERAL INFORMATION |
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Language of Instruction : | Turkish |
Level of the Course Unit : | BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle |
Type of the Course : | Elective |
Mode of Delivery of the Course Unit | - |
Coordinator of the Course Unit | Assoc.Prof. HACER GÜLŞEN |
Instructor(s) of the Course Unit | |
Course Prerequisite | No |
OBJECTIVES AND CONTENTS |
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Objectives of the Course Unit: | This course aims to discuss the theoretical knowledge about strategic management in aviation and to develop a strategic perspective. |
Contents of the Course Unit: | Contents of the course include the subjects such as definition of Strategic Management, Strategic Management Process in Aviation, SWOT Analysis in Aviation, System Approach in Aviation, Aviation Competition Factors and Strategy, Strategic Benefit and Portfolio Analysis Techniques in Aviation, Strategic Alternative Types in Aviation, Strategic Positioning in Aviation, Global Strategies in Aviation, Aviation Competitiveness and Differentiation. |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
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Identify the basic concepts related to Strategic Management in aviation. |
Explain the stages of Strategic Management in aviation. |
Classify strategy alternatives in aviation. |
Do a SWOT analysis related to aviation. |
Compare the competition factors with strategies in aviation. |
WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY |
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Week | Preparatory | Topics(Subjects) | Method |
1 | READING | Basic concepts of Strategic Management in aviation | Lecture, Question and Answer, Discussion |
2 | READING | definition of Strategic Management, Strategic Management Process in Aviation | Lecture, Question and Answer, Discussion |
3 | READING | Phases of Strategic Management Process | Lecture, Question and Answer, Discussion |
4 | READING | SWOT Analysis in Aviation I | Lecture, Question and Answer, Discussion |
5 | READING | SWOT Analysis in Aviation II | Lecture, Question and Answer, Discussion |
6 | READING | System Approach in Aviation | Lecture, Question and Answer, Discussion |
7 | READING | Strategic Benefit and Portfolio Analysis Techniques in Aviation | Lecture, Question and Answer, Discussion |
8 | - | MID-TERM EXAM | - |
9 | READING | Strategic Benefit and Portfolio Analysis Techniques in Aviation | Lecture, Question and Answer, Discussion |
10 | READING | Strategic Alternative Types in Aviation; Growth Strategies; Slow Growth Strategies; Saving Strategies; Combined Strategies | Lecture, Question and Answer, Discussion |
11 | READING | Strategic Positioning in Aviation | Lecture, Question and Answer, Discussion |
12 | READING | Global Strategies in Aviation | Lecture, Question and Answer, Discussion |
13 | READING | Aviation Competitiveness Factors and Strategies | Lecture, Question and Answer, Discussion |
14 | READING | Aviation Competitiveness and Differentiation | Lecture, Question and Answer, Discussion |
15 | READING | General Evaluation in Strategic Management in Aviation | Lecture, Question and Answer, Discussion |
16 | - | FINAL EXAM | - |
17 | - | FINAL EXAM | - |
SOURCE MATERIALS & RECOMMENDED READING |
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Doganis, R. (2006), The Airline Business, Second Edition, Routledge |
KANBUR, E., & KARAKAVUZ, H. (2017). Stratejik Yonetim Kapsaminda Kuresel Havayolu Isbirliklerinin SWOT Analizi. Journal of Aviation, 1(2), 74-86. |
YAHŞİ, F. (2018). YÖNETİM VE STRATEJİ: 101 Teori ve Yaklaşım KİTABINA DAİR. Journal of Süleyman Demirel University Institute of Social Sciences Year, 2(31), 483-488. |
Baum, H., & Auerbach, S. (2017). Strategic management in the aviation industry. Taylor & Francis. |
Samunderu, E. (2019). Air transport management: Strategic management in the airline industry. Kogan Page Publishers. |
ASSESSMENT |
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Assessment & Grading of In-Term Activities | Number of Activities | Degree of Contribution (%) | Description |
Level of Contribution | |||||
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0 | 1 | 2 | 3 | 4 | 5 |
KNOWLEDGE |
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Theoretical |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Recognize the alphabets used by Turks in the historical process, especially Ottoman Turkish alphabet.
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2 |
Recognize the distinguished examples of World Literature in the forms of verse and prose.
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3 |
Defend the idea that Turkish literature has national and genuine cultural identity
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KNOWLEDGE |
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Factual |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Use professional English to be able to benefit from international academic publications.
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2 |
Act according to social, scientific, cultural and ethical values in all kinds of studies related to the field.
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3 |
Examine the bibliography of the studies on Turkish Language and Literature according to countries and schools in written, printed and electronic media.
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SKILLS |
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Cognitive |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Examine Turkish grammar in historical-comparative terms in terms of sound, form, syntax, semantics and vocabulary by using general linguistics methods and theories
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2 |
Examine the course materials, research methods, information and theories used in Turkish Language and Literature Program.
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3 |
Discuss the historical development of Contemporary Turkish Literature and the texts on the historical period and the cultural atmosphere.
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SKILLS |
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Practical |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Evaluate the knowledge and skills acquired in the field of Turkish language and literature with a critical approach and with the help of interdisciplinary information.
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2 |
Use philosophy, sociology, law, economics, etc. and makes interdisciplinary interpretations.
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3 |
Evaluate the new trends in World Literature especially in Contemporary Turkish Literature.
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OCCUPATIONAL |
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Autonomy & Responsibility |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Solve problems encountered in the field as individual and as member of a team.
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OCCUPATIONAL |
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Learning to Learn |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Evaluate the knowledge and theories of Contemporary Literature in terms of literature and linguistics within the framework of certain theories.
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2 |
Evaluate the extent to which Turkish Language and Literature is influenced by the civilization circles in which it is a part of.
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OCCUPATIONAL |
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Communication & Social |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Evaluates the fields of application of sustainability in the field of Turkish Language and Literature.
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2 |
Research and study at the academic level.
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OCCUPATIONAL |
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Occupational and/or Vocational |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Evaluate all subjects related to Turkish Language and Literature in the context of “The Integrity of Turkish Language and Literature".
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WORKLOAD & ECTS CREDITS OF THE COURSE UNIT |
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Workload for Learning & Teaching Activities |
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Type of the Learning Activites | Learning Activities (# of week) | Duration (hours, h) | Workload (h) |
Lecture & In-Class Activities | 14 | 3 | 42 |
Preliminary & Further Study | 13 | 2 | 26 |
Land Surveying | 0 | 0 | 0 |
Group Work | 0 | 0 | 0 |
Laboratory | 0 | 0 | 0 |
Reading | 0 | 0 | 0 |
Assignment (Homework) | 0 | 0 | 0 |
Project Work | 0 | 0 | 0 |
Seminar | 0 | 0 | 0 |
Internship | 0 | 0 | 0 |
Technical Visit | 0 | 0 | 0 |
Web Based Learning | 0 | 0 | 0 |
Implementation/Application/Practice | 0 | 0 | 0 |
Practice at a workplace | 0 | 0 | 0 |
Occupational Activity | 0 | 0 | 0 |
Social Activity | 0 | 0 | 0 |
Thesis Work | 0 | 0 | 0 |
Field Study | 0 | 0 | 0 |
Report Writing | 0 | 0 | 0 |
Final Exam | 1 | 1 | 1 |
Preparation for the Final Exam | 2 | 15 | 30 |
Mid-Term Exam | 1 | 1 | 1 |
Preparation for the Mid-Term Exam | 2 | 13 | 26 |
Short Exam | 0 | 0 | 0 |
Preparation for the Short Exam | 0 | 0 | 0 |
TOTAL | 33 | 0 | 126 |
Total Workload of the Course Unit | 126 | ||
Workload (h) / 25.5 | 4,9 | ||
ECTS Credits allocated for the Course Unit | 5,0 |