Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
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HIT425 | INTERNATIONAL PUBLIC RELATIONS AND PUBLICITY | 5 | 3 | 3 | 5 |
GENERAL INFORMATION |
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Language of Instruction : | Turkish |
Level of the Course Unit : | BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle |
Type of the Course : | Elective |
Mode of Delivery of the Course Unit | - |
Coordinator of the Course Unit | Assist.Prof. HABİBE GÜNGÖR |
Instructor(s) of the Course Unit | |
Course Prerequisite | No |
OBJECTIVES AND CONTENTS |
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Objectives of the Course Unit: | This course aims to assess how public relations are used by different actors in the international context. |
Contents of the Course Unit: | Contents of the course include the subjects as in definition of internationalism, explaining international concepts related to public relations, analysis of samples from Turkey and other countries, listing of international actors, listing the stages of international public relations and advertising campaigns. |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
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Define at least 3 of international public relations environments |
List the stages of international public relations and publicity campaign |
Summarize at least 4 concepts of international public relations and publicity |
Summarize the characteristics of at least 2 international public relations actors |
Comparatively analyze the international public relations and publicity campaigns and the international and local campaigns organized in Turkey through case studies |
Evaluate the practices of international public relations through a case study |
WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY |
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Week | Preparatory | Topics(Subjects) | Method |
1 | Literature review | Defining Public Relations and International Public Relations and Their Goals | Lecture |
2 | Literature review | Relations Between Public Relations and International Relations and International Marketing and Its Importance | Lecture & Question and Answer |
3 | Literature review | Main Problems in terms of International Public Relations | Lecture & Question and Answer |
4 | Literature review | Power and Hegemonial in International Relations | Lecture & Question and Answer |
5 | Literature review | Propaganda in Public Relations | Lecture & Question and Answer |
6 | Literature review | Lobbying in Public Relations | Lecture & Question and Answer |
7 | Literature review | Public Opinion Diplomacy in Public Relations | Lecture & Question and Answer |
8 | - | MID-TERM EXAM | - |
9 | Literature review | Examples on The Subject, General Revision | Lecture & Question and Answer |
10 | Literature review | Global Brand Definition and Examples for Global Brand | Lecture & Question and Answer |
11 | Literature review | Definition of Sponsorship and Its Features, Sponsorship for Global Brands in terms of Marketing Communication | Lecture & Question and Answer |
12 | Literature review | Sponsorship Examples for Global Brands | Lecture & Question and Answer |
13 | Literature review | Corporate Social Responsibility (KSS) Definition and Its Features, KSS for Global Brands | Lecture & Question and Answer |
14 | Literature review | Crisis Communication and Samples from Global Brands for Crisis Communication | Lecture & Question and Answer |
15 | Literature review | General Revision | Lecture & Question and Answer |
16 | - | FINAL EXAM | - |
17 | - | FINAL EXAM | - |
SOURCE MATERIALS & RECOMMENDED READING |
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Becerikli, S. Y. (2005). Uluslararasi Halkla Iliskiler, Ankara: Nobel Publications |
Yilmaz, S. (2008). Guc ve Politika, Istanbul: Alfa Publications |
Kotler, P. ve Lee N. (2008). Kurumsal Sosyal Sorumluluk, Istanbul: MediaCat |
Narbay, M. S. (2006). Kriz Iletisimi, Ankara: Nobel Publications |
Botan, C. (1992). International public relations: Critique and reformulation. Public Relations Review, 18(2): 149-159. |
Bardhan, N., ve Weaver, C. K. (Eds.). (2011). Public relations in global cultural contexts: Multi-paradigmatic perspectives. Routledge. |
Sha, B. L. (2006). Cultural identity in the segmentation of publics: An emerging theory of intercultural public relations. Journal of Public Relations Research, 18(1): 45-65. |
ASSESSMENT |
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Assessment & Grading of In-Term Activities | Number of Activities | Degree of Contribution (%) | Description |
Level of Contribution | |||||
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0 | 1 | 2 | 3 | 4 | 5 |
KNOWLEDGE |
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Theoretical |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Explain the historical development process of Aviation Management
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2 |
Use computer programs related to Aviation Transportation
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3 |
Define basic concepts related with aviation management.
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KNOWLEDGE |
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Factual |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Relate the information and facts in the field with other social sciences such as law, sociology, philosophy and history.
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2 |
Classify the relationship between the basic functions of the business and the interactions between these functions.
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3 |
Apply knowledge and skills related to his / her field by considering the legal aspect of occupational health and safety.
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4 |
Explain the concepts of entrepreneurship and innovation with the field.
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SKILLS |
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Cognitive |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Manage operational activities related to the airline.
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2 |
Gain lifelong learning skills and use knowledge of the field in the business life with the awareness of social responsibility.
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SKILLS |
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Practical |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Prepare written agreements with relevant institutions in accordance with the legislation.
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2 |
Perform the theoretical and practical knowledge related to the field with appropriate analytical methods and modeling techniques in business life.
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3 |
Cooperate with stakeholders related to air transport.
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4 |
Develop the modern techniques and tools necessary for applications related to the field.
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5 |
Manage all phases from planning to implementation of aviation operations as a member of a team.
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OCCUPATIONAL |
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Autonomy & Responsibility |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Execute a study in his/her field independently.
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2 |
Decide as an individual or a team member to solve the problems encountered in applications related to the field.
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OCCUPATIONAL |
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Learning to Learn |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Evaluate advanced knowledge and skills in his/her field with a critical approach.
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2 |
Apply activities to improve his/her performance and his / her responsibility in line with the learning objectives by determining the learning needs.
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OCCUPATIONAL |
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Communication & Social |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Communicate with people and institutions related to the field in writing and verbally.
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2 |
Explain his/her thoughts on the issues related to the field and suggestions for solutions to the problems by the related departments by using supporting quantitative and qualitative data.
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3 |
Organize projects and activities for the social environment with social responsibility consciousness and to be able to apply those.
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OCCUPATIONAL |
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Occupational and/or Vocational |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Manage airports and terminal operations efficiently using aviation and business information.
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WORKLOAD & ECTS CREDITS OF THE COURSE UNIT |
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Workload for Learning & Teaching Activities |
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Type of the Learning Activites | Learning Activities (# of week) | Duration (hours, h) | Workload (h) |
Lecture & In-Class Activities | 14 | 3 | 42 |
Preliminary & Further Study | 14 | 3 | 42 |
Land Surveying | 0 | 0 | 0 |
Group Work | 0 | 0 | 0 |
Laboratory | 0 | 0 | 0 |
Reading | 14 | 2 | 28 |
Assignment (Homework) | 0 | 0 | 0 |
Project Work | 0 | 0 | 0 |
Seminar | 0 | 0 | 0 |
Internship | 0 | 0 | 0 |
Technical Visit | 0 | 0 | 0 |
Web Based Learning | 0 | 0 | 0 |
Implementation/Application/Practice | 0 | 0 | 0 |
Practice at a workplace | 0 | 0 | 0 |
Occupational Activity | 0 | 0 | 0 |
Social Activity | 0 | 0 | 0 |
Thesis Work | 0 | 0 | 0 |
Field Study | 0 | 0 | 0 |
Report Writing | 0 | 0 | 0 |
Final Exam | 1 | 1 | 1 |
Preparation for the Final Exam | 1 | 7 | 7 |
Mid-Term Exam | 1 | 1 | 1 |
Preparation for the Mid-Term Exam | 1 | 6 | 6 |
Short Exam | 0 | 0 | 0 |
Preparation for the Short Exam | 0 | 0 | 0 |
TOTAL | 46 | 0 | 127 |
Total Workload of the Course Unit | 127 | ||
Workload (h) / 25.5 | 5 | ||
ECTS Credits allocated for the Course Unit | 5,0 |