Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
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HIT434 | PUBLICITY IN TOURISM | 5 | 3 | 3 | 5 |
GENERAL INFORMATION |
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Language of Instruction : | Turkish |
Level of the Course Unit : | BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle |
Type of the Course : | Elective |
Mode of Delivery of the Course Unit | - |
Coordinator of the Course Unit | Assist.Prof. HABİBE GÜNGÖR |
Instructor(s) of the Course Unit | |
Course Prerequisite | No |
OBJECTIVES AND CONTENTS |
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Objectives of the Course Unit: | This course aims to explain the process of campaigning in tourism and to evaluate how public relations and advertising methods are used in this process. |
Contents of the Course Unit: | Contents of the course include the subjects as in definition of tourist concept, evaluation of tourism campaigns, analysis of the structure of communication in tourism enterprises, explanation of the concept of personal communication, discussion of propaganda practices, list the benefits of duplex communication, evaluation of examples of creative approaches to image development. |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
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List at least 3 of the elements that should be considered in conducting public relations and advertising activities in tourism sector |
List at least 4 characteristics of the target audience of tourism ads. |
Explain the importance of public relations and advertising in tourism sector through a case study |
Analyze the creative strategies to attract the interest of tourism consumers with the help of case studies |
Evaluate the importance of country image in terms of tourism with the help of the number of tourists visiting the countries |
WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY |
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Week | Preparatory | Topics(Subjects) | Method |
1 | Reading the related subject in the coursebook | Tourism Sector | Lecture & Question and Answer |
2 | Reading the related subject in the coursebook | Communication in Tourism | Lecture & Question and Answer |
3 | Reading the related subject in the coursebook | Tourism and Public Relations Activities | Lecture & Question and Answer |
4 | Reading the related subject in the coursebook | Tourism and Advertising Activities | Lecture & Question and Answer |
5 | Reading the related subject in the coursebook | Advertizing the Country and Creating an Image | Lecture & Question and Answer |
6 | Reading the related subject in the coursebook | Lobbying | Lecture & Question and Answer |
7 | Reading the related subject in the coursebook | Communication Management in Tourism Organizations | Lecture & Question and Answer |
8 | - | MID-TERM EXAM | - |
9 | Reading the related subject in the coursebook | Crisis Management | Lecture & Question and Answer |
10 | Reading the related subject in the coursebook | Suggestions for the Advertisement and Image Problems of Turkey | Lecture & Question and Answer |
11 | Reading the related subject in the coursebook | Countries with positive Images as an Example and Analysing Past Activities of These Countries | Lecture & Question and Answer |
12 | Reading the related subject in the coursebook | Advertising Strategies for Touristic Assets of Turkey | Lecture & Question and Answer |
13 | Reading the related subject in the coursebook, Practice on Samples | Tourism Campaign as an Example | Lecture & Question and Answer & Case Study |
14 | Reading the related subject in the coursebook, Practice on Samples | Tourism Campaign as an Example | Lecture & Question and Answer & Case Study |
15 | Reading the related subject in the coursebook, Practice on Samples | Tourism Campaign as an Example | Lecture & Question and Answer & Case Study |
16 | - | FINAL EXAM | - |
17 | - | FINAL EXAM | - |
SOURCE MATERIALS & RECOMMENDED READING |
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Avcıkurt, C. (2010). Turizmde Tanıtma ve Satis Gelistirme. Sakarya: Degisim Publications |
Tolunguc, A. (1999). Turizmde Tanıtım ve Reklam. MediaCat Publications |
Rizaoglu, B. (2003). Turizmde Tanıtma. Ankara: Detay Publications |
Loda, M. D., Norman, W., Backman, K. F. (2007). Advertising and publicity: Suggested new applications for tourism marketers. Journal of travel research, 45(3): 259-265. |
ASSESSMENT |
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Assessment & Grading of In-Term Activities | Number of Activities | Degree of Contribution (%) | Description |
Level of Contribution | |||||
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0 | 1 | 2 | 3 | 4 | 5 |
KNOWLEDGE |
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Theoretical |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Explain the historical development process of Aviation Management
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2 |
Use computer programs related to Aviation Transportation
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3 |
Define basic concepts related with aviation management.
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KNOWLEDGE |
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Factual |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Relate the information and facts in the field with other social sciences such as law, sociology, philosophy and history.
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2 |
Classify the relationship between the basic functions of the business and the interactions between these functions.
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3 |
Apply knowledge and skills related to his / her field by considering the legal aspect of occupational health and safety.
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4 |
Explain the concepts of entrepreneurship and innovation with the field.
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SKILLS |
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Cognitive |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Manage operational activities related to the airline.
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2 |
Gain lifelong learning skills and use knowledge of the field in the business life with the awareness of social responsibility.
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SKILLS |
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Practical |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Prepare written agreements with relevant institutions in accordance with the legislation.
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2 |
Perform the theoretical and practical knowledge related to the field with appropriate analytical methods and modeling techniques in business life.
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3 |
Cooperate with stakeholders related to air transport.
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4 |
Develop the modern techniques and tools necessary for applications related to the field.
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5 |
Manage all phases from planning to implementation of aviation operations as a member of a team.
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OCCUPATIONAL |
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Autonomy & Responsibility |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Execute a study in his/her field independently.
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2 |
Decide as an individual or a team member to solve the problems encountered in applications related to the field.
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OCCUPATIONAL |
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Learning to Learn |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Evaluate advanced knowledge and skills in his/her field with a critical approach.
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2 |
Apply activities to improve his/her performance and his / her responsibility in line with the learning objectives by determining the learning needs.
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OCCUPATIONAL |
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Communication & Social |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Communicate with people and institutions related to the field in writing and verbally.
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2 |
Explain his/her thoughts on the issues related to the field and suggestions for solutions to the problems by the related departments by using supporting quantitative and qualitative data.
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3 |
Organize projects and activities for the social environment with social responsibility consciousness and to be able to apply those.
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OCCUPATIONAL |
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Occupational and/or Vocational |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Manage airports and terminal operations efficiently using aviation and business information.
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WORKLOAD & ECTS CREDITS OF THE COURSE UNIT |
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Workload for Learning & Teaching Activities |
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Type of the Learning Activites | Learning Activities (# of week) | Duration (hours, h) | Workload (h) |
Lecture & In-Class Activities | 14 | 3 | 42 |
Preliminary & Further Study | 14 | 3 | 42 |
Land Surveying | 0 | 0 | 0 |
Group Work | 0 | 0 | 0 |
Laboratory | 0 | 0 | 0 |
Reading | 14 | 2 | 28 |
Assignment (Homework) | 0 | 0 | 0 |
Project Work | 0 | 0 | 0 |
Seminar | 0 | 0 | 0 |
Internship | 0 | 0 | 0 |
Technical Visit | 0 | 0 | 0 |
Web Based Learning | 0 | 0 | 0 |
Implementation/Application/Practice | 0 | 0 | 0 |
Practice at a workplace | 0 | 0 | 0 |
Occupational Activity | 0 | 0 | 0 |
Social Activity | 0 | 0 | 0 |
Thesis Work | 0 | 0 | 0 |
Field Study | 0 | 0 | 0 |
Report Writing | 0 | 0 | 0 |
Final Exam | 1 | 1 | 1 |
Preparation for the Final Exam | 1 | 7 | 7 |
Mid-Term Exam | 1 | 1 | 1 |
Preparation for the Mid-Term Exam | 1 | 6 | 6 |
Short Exam | 0 | 0 | 0 |
Preparation for the Short Exam | 0 | 0 | 0 |
TOTAL | 46 | 0 | 127 |
Total Workload of the Course Unit | 127 | ||
Workload (h) / 25.5 | 5 | ||
ECTS Credits allocated for the Course Unit | 5,0 |