MEDIA AND CULTURE PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
RTS434	MEDIA AND CULTURE	5	3	3	5

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Elective
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Assist.Prof. HABİBE GÜNGÖR
Instructor(s) of the Course Unit
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	This course aims to enable students to comprehend the current structure of "culture" as a changing concept and to analyze its reflections in media, especially through popular culture products.
Contents of the Course Unit:	Contents of the course include topics such as globalization, international media and cultural relations, and the main trends of international communication companies.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Show at least 3 examples on basic concepts of international communication by recognizing these concepts.
Interpret the current system by associating international communication with new media, one of the most important mediums of 21st Century.
Review privatization and liberalization policies in media companies axis.
Evaluate international communication companies through culture imperialism.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	-	Defining Culture	Lecture & Question and Answer
2	Reading a chapter in the coursebook on the relevant subject	Sub-culture, high culture, popular culture	Lecture & Question and Answer & Discussion
3	Reading a chapter in the coursebook on the relevant subject	Culture in society	Lecture & Question and Answer & Discussion
4	Reading a chapter in the coursebook on the relevant subject	Cultural industrialization	Lecture & Question and Answer & Discussion
5	Reading a chapter in the coursebook on the relevant subject	Cultural Transformation	Lecture & Question and Answer & Discussion
6	Reading a chapter in the coursebook on the relevant subject	Relations between media and culture	Lecture & Question and Answer & Discussion
7	Reading a chapter in the coursebook on the relevant subject	Media as a presentation area of culture	Lecture & Question and Answer & Discussion
8	-	MID-TERM EXAM	-
9	Reading a chapter in the coursebook on the relevant subject	Culture-art and media	Lecture & Question and Answer & Discussion
10	Reading a chapter in the coursebook on the relevant subject	Visual culture	Lecture & Question and Answer & Discussion
11	Reading a chapter in the coursebook on the relevant subject	Written culture	Lecture & Question and Answer & Discussion
12	Reading a chapter in the coursebook on the relevant subject	Culture and public memory	Lecture & Question and Answer & Discussion
13	Reading a chapter in the coursebook on the relevant subject	Culture production areas	Lecture & Question and Answer & Discussion
14	Reading a chapter in the coursebook on the relevant subject	Fairs, concerts, cinema, theatre, museum	Lecture & Question and Answer & Discussion
15	Reading a chapter in the coursebook on the relevant subject	General Evaluation	Lecture & Question and Answer & Discussion
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Tas, O. (2017). Iletisim, Medya ve Kultur: Anahtar Kavramlar. Ankara: Utopya Publications
Morley, K. (2011). Kimlik Mekanlari: Kuresel Medya, Elektronik Ortamlar ve Kulturel Sinirlar. Istanbul: Ayrinti Publications
Stevenson, N. (2008). Medya Kulturleri: Sosyal Teori ve Kitle Iletisimi. Ankara: Utopya Publications

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Explain the historical development process of Aviation Management
2	Use computer programs related to Aviation Transportation
3	Define basic concepts related with aviation management.

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Relate the information and facts in the field with other social sciences such as law, sociology, philosophy and history.
2	Classify the relationship between the basic functions of the business and the interactions between these functions.
3	Apply knowledge and skills related to his / her field by considering the legal aspect of occupational health and safety.
4	Explain the concepts of entrepreneurship and innovation with the field.

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Manage operational activities related to the airline.
2	Gain lifelong learning skills and use knowledge of the field in the business life with the awareness of social responsibility.

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Prepare written agreements with relevant institutions in accordance with the legislation.
2	Perform the theoretical and practical knowledge related to the field with appropriate analytical methods and modeling techniques in business life.
3	Cooperate with stakeholders related to air transport.
4	Develop the modern techniques and tools necessary for applications related to the field.
5	Manage all phases from planning to implementation of aviation operations as a member of a team.

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Execute a study in his/her field independently.
2	Decide as an individual or a team member to solve the problems encountered in applications related to the field.

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Evaluate advanced knowledge and skills in his/her field with a critical approach.
2	Apply activities to improve his/her performance and his / her responsibility in line with the learning objectives by determining the learning needs.

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Communicate with people and institutions related to the field in writing and verbally.
2	Explain his/her thoughts on the issues related to the field and suggestions for solutions to the problems by the related departments by using supporting quantitative and qualitative data.
3	Organize projects and activities for the social environment with social responsibility consciousness and to be able to apply those.

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Manage airports and terminal operations efficiently using aviation and business information.

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	13	4	52
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	13	2	26
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	1	3	3
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	1	3	3
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	44	0	128