Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
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RTS347 | MEDIA ECONOMICS | 5 | 3 | 3 | 5 |
GENERAL INFORMATION |
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Language of Instruction : | Turkish |
Level of the Course Unit : | BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle |
Type of the Course : | Elective |
Mode of Delivery of the Course Unit | - |
Coordinator of the Course Unit | Assist.Prof. HABİBE GÜNGÖR |
Instructor(s) of the Course Unit | |
Course Prerequisite | No |
OBJECTIVES AND CONTENTS |
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Objectives of the Course Unit: | This course aims to provide the students the basic dynamics of the media sector from an economic perspective and to present the reflections and development of the media industry today. |
Contents of the Course Unit: | Contents of the course include basic evaluations on media economics such as historical development of the media economy, the relationship between the media industry and the state, and the point where the media economy is at in the age of globalization. |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
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Interpret and recognize the basic concepts of economy in the context of media economics. |
Discuss both the relationship of media with the state and the transformation undergone in the age of globalization. |
Relate the structure of media industry according to media types. |
Generalize the economic structure of media by evaluating current examples on the media industry. |
WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY |
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Week | Preparatory | Topics(Subjects) | Method |
1 | - | Introduction | Lecture |
2 | Reading a chapter in the coursebook on the relevant subject | A short history of economy concept | Lecture & Question and Answer & Discussion |
3 | Reading a chapter in the coursebook on the relevant subject | Media and Types of Products | Lecture & Question and Answer & Discussion |
4 | Reading a chapter in the coursebook on the relevant subject | Development of Media Economy. | Lecture & Question and Answer & Discussion |
5 | Reading a chapter in the coursebook on the relevant subject | Development of Media Economy. | Lecture & Question and Answer & Discussion |
6 | Reading a chapter in the coursebook on the relevant subject | Relations between Media and State | Lecture & Question and Answer & Discussion |
7 | Reading a chapter in the coursebook on the relevant subject | Media and monopolization . | Lecture & Question and Answer & Discussion |
8 | - | MID-TERM EXAM | - |
9 | Reading a chapter in the coursebook on the relevant subject | Media and types of markets | Lecture & Question and Answer & Discussion |
10 | Reading a chapter in the coursebook on the relevant subject | Competition in media | Lecture & Question and Answer & Discussion |
11 | Reading a chapter in the coursebook on the relevant subject | Media and globalization. | Lecture & Question and Answer & Discussion |
12 | Reading a chapter in the coursebook on the relevant subject | Media and globalization. | Lecture & Question and Answer & Discussion |
13 | Reading a chapter in the coursebook on the relevant subject | Student Presentations | Student Presentations and Evaluation of Presentations |
14 | Preparation for Presentation | Student Presentations | Student Presentations and Evaluation of Presentations |
15 | Preparation for Presentation | General Evaluation | Question and Answer & Discussion |
16 | - | FINAL EXAM | - |
17 | - | FINAL EXAM | - |
SOURCE MATERIALS & RECOMMENDED READING |
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Baytar, O. (2013). Teorik ve Pratik Acidan Medya Ekonomisine Bakis. Konya : Cizgi Publications |
Kuyucu, M. (2012). Turkiye'de Medya Ekonomisi. Istanbul: Esen Kitap |
Sonmez, A. (2000). Medya Ekonomisi ve Turkiye Ornegi. Istanbul: Boyut Press Group |
ASSESSMENT |
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Assessment & Grading of In-Term Activities | Number of Activities | Degree of Contribution (%) | Description |
Level of Contribution | |||||
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0 | 1 | 2 | 3 | 4 | 5 |
KNOWLEDGE |
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Theoretical |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Explain the historical development process of Aviation Management
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2 |
Use computer programs related to Aviation Transportation
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3 |
Define basic concepts related with aviation management.
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KNOWLEDGE |
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Factual |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Relate the information and facts in the field with other social sciences such as law, sociology, philosophy and history.
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2 |
Classify the relationship between the basic functions of the business and the interactions between these functions.
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3 |
Apply knowledge and skills related to his / her field by considering the legal aspect of occupational health and safety.
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4 |
Explain the concepts of entrepreneurship and innovation with the field.
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SKILLS |
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Cognitive |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Manage operational activities related to the airline.
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2 |
Gain lifelong learning skills and use knowledge of the field in the business life with the awareness of social responsibility.
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SKILLS |
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Practical |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Prepare written agreements with relevant institutions in accordance with the legislation.
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2 |
Perform the theoretical and practical knowledge related to the field with appropriate analytical methods and modeling techniques in business life.
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3 |
Cooperate with stakeholders related to air transport.
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4 |
Develop the modern techniques and tools necessary for applications related to the field.
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5 |
Manage all phases from planning to implementation of aviation operations as a member of a team.
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OCCUPATIONAL |
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Autonomy & Responsibility |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Execute a study in his/her field independently.
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2 |
Decide as an individual or a team member to solve the problems encountered in applications related to the field.
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OCCUPATIONAL |
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Learning to Learn |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Evaluate advanced knowledge and skills in his/her field with a critical approach.
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2 |
Apply activities to improve his/her performance and his / her responsibility in line with the learning objectives by determining the learning needs.
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OCCUPATIONAL |
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Communication & Social |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Communicate with people and institutions related to the field in writing and verbally.
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2 |
Explain his/her thoughts on the issues related to the field and suggestions for solutions to the problems by the related departments by using supporting quantitative and qualitative data.
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3 |
Organize projects and activities for the social environment with social responsibility consciousness and to be able to apply those.
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OCCUPATIONAL |
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Occupational and/or Vocational |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Manage airports and terminal operations efficiently using aviation and business information.
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WORKLOAD & ECTS CREDITS OF THE COURSE UNIT |
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Workload for Learning & Teaching Activities |
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Type of the Learning Activites | Learning Activities (# of week) | Duration (hours, h) | Workload (h) |
Lecture & In-Class Activities | 14 | 3 | 42 |
Preliminary & Further Study | 13 | 4 | 52 |
Land Surveying | 0 | 0 | 0 |
Group Work | 0 | 0 | 0 |
Laboratory | 0 | 0 | 0 |
Reading | 13 | 2 | 26 |
Assignment (Homework) | 0 | 0 | 0 |
Project Work | 0 | 0 | 0 |
Seminar | 0 | 0 | 0 |
Internship | 0 | 0 | 0 |
Technical Visit | 0 | 0 | 0 |
Web Based Learning | 0 | 0 | 0 |
Implementation/Application/Practice | 0 | 0 | 0 |
Practice at a workplace | 0 | 0 | 0 |
Occupational Activity | 0 | 0 | 0 |
Social Activity | 0 | 0 | 0 |
Thesis Work | 0 | 0 | 0 |
Field Study | 0 | 0 | 0 |
Report Writing | 0 | 0 | 0 |
Final Exam | 1 | 1 | 1 |
Preparation for the Final Exam | 1 | 3 | 3 |
Mid-Term Exam | 1 | 1 | 1 |
Preparation for the Mid-Term Exam | 1 | 3 | 3 |
Short Exam | 0 | 0 | 0 |
Preparation for the Short Exam | 0 | 0 | 0 |
TOTAL | 44 | 0 | 128 |
Total Workload of the Course Unit | 128 | ||
Workload (h) / 25.5 | 5 | ||
ECTS Credits allocated for the Course Unit | 5,0 |