HEALTH COMMUNICATION PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
HIT442	HEALTH COMMUNICATION	5	3	3	5

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Elective
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Assist.Prof. HABİBE GÜNGÖR
Instructor(s) of the Course Unit
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	This course aims to introduce the students to the field of health communication by explaining the theoretical basis of health communication, to show how the practices are done and to provide students with a health communication campaign.
Contents of the Course Unit:	Contents of the course include the subjects as in Definition of communication concept, listing of characteristics of health communication, Analysis of health communication campaign samples, Discussion of doctor-patient relations, interpreting the social responsibility campaigns of hospitals, creating a health communication campaign.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
List at least 3 definitions of health communication
Evaluate the results after a campaign
Interpret at least 4 approaches to health communication
Design the campaign steps during a campaign
Create a health communication campaign for their institution

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Reading the related subject in the coursebook	What is Health Communication	Lecture & Question and Answer
2	Reading the related subject in the coursebook	Relations Between Doctor and Patients	Lecture & Question and Answer
3	Reading the related subject in the coursebook	Public Health	Lecture & Question and Answer
4	Reading the related subject in the coursebook	Health Communication Concept and Models	Lecture & Question and Answer
5	Reading the related subject in the coursebook	Attitude and Change of Attitude	Lecture & Question and Answer
6	Reading the related subject in the coursebook	Determining Behaviours	Lecture & Question and Answer
7	Reading the related subject in the coursebook	Campaign Process	Lecture & Question and Answer
8	-	MID-TERM EXAM	-
9	Reading the related subject in the coursebook	Communication Campaign	Lecture & Question and Answer
10	Reading the related subject in the coursebook	Social Responsibility Campaigns	Lecture & Question and Answer
11	Reading the related subject in the coursebook	Media Planning	Lecture & Question and Answer
12	Reading the related subject in the coursebook	Media Planning	Lecture & Question and Answer
13	-	Homework (Campaign Design)	Group Work
14	-	Homework (Campaign Design)	Group Work
15	-	Homework (Campaign Design)	Group Work
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Ertekin, I (2017). Saglik Iletisimi. Gece Kitapligi
Ergin, A. (2011). Saglik Hizmetlerinde Ileitisim. Ankara: Ani Publications
Demirel, Y. (2016). Saglik Hizmetlerinde Saglikli İletişim. Ankara: Akademisyen Publications
Dutta-Bergman, M. J. (2005). Theory and practice in health communication campaigns: A critical interrogation. Health communication, 18(2): 103-122.

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Explain the historical development process of Aviation Management
2	Use computer programs related to Aviation Transportation
3	Define basic concepts related with aviation management.

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Relate the information and facts in the field with other social sciences such as law, sociology, philosophy and history.
2	Classify the relationship between the basic functions of the business and the interactions between these functions.
3	Apply knowledge and skills related to his / her field by considering the legal aspect of occupational health and safety.
4	Explain the concepts of entrepreneurship and innovation with the field.

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Manage operational activities related to the airline.
2	Gain lifelong learning skills and use knowledge of the field in the business life with the awareness of social responsibility.

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Prepare written agreements with relevant institutions in accordance with the legislation.
2	Perform the theoretical and practical knowledge related to the field with appropriate analytical methods and modeling techniques in business life.
3	Cooperate with stakeholders related to air transport.
4	Develop the modern techniques and tools necessary for applications related to the field.
5	Manage all phases from planning to implementation of aviation operations as a member of a team.

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Execute a study in his/her field independently.
2	Decide as an individual or a team member to solve the problems encountered in applications related to the field.

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Evaluate advanced knowledge and skills in his/her field with a critical approach.
2	Apply activities to improve his/her performance and his / her responsibility in line with the learning objectives by determining the learning needs.

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Communicate with people and institutions related to the field in writing and verbally.
2	Explain his/her thoughts on the issues related to the field and suggestions for solutions to the problems by the related departments by using supporting quantitative and qualitative data.
3	Organize projects and activities for the social environment with social responsibility consciousness and to be able to apply those.

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Manage airports and terminal operations efficiently using aviation and business information.

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	14	3	42
Land Surveying	0	0	0
Group Work	1	10	10
Laboratory	0	0	0
Reading	11	2	22
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	1	5	5
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	1	4	4
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	44	0	127