AIRLINE MANAGEMENT PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
AVM401	AIRLINE MANAGEMENT	7	3	3	7

GENERAL INFORMATION
Language of Instruction :	English
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Compulsory
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Assist.Prof. SEDA MUMLU KARANFİL
Instructor(s) of the Course Unit	Assist.Prof. AYLİN ATASOY
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	This course aims to teach how to do terminal planning and to provide information about terminal management by examining the structure of important airports in the world and in Turkey.
Contents of the Course Unit:	The contents of the course include the subjects such as the place and role of air transportation in logistics functions, loads and equipment in air transport, Air transportation types, characteristics of air transport, Air transportation systems in multiple transportation, pricing in air transport, logistics support organizations and services in air transport.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Define international airline management approaches
Explain the importance of human resources in aviation industry.
Discuss the importance of teamwork, total quality and effective communication in competition.
Define the importance of national/international organizations and legal regulations in airway management.
Explain national and international airline management practices by comparing them.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Internet search on the subject	Economic features of airline transportations	Visual aided lecture
2	Internet search on the subject	Economic features of airline transportations	Visual aided lecture
3	Internet search on the subject	Airline management and organization	Visual aided lecture
4	Internet search on the subject	Airline passenger marketing	Visual aided lecture
5	Internet search on the subject	Airline passenger prediction methods	Visual aided lecture
6	Internet search on the subject	Airline passenger prediction methods	Visual aided lecture
7	Internet search on the subject	Airline ticket pricing	Visual aided lecture
8	-	MID-TERM EXAM	-
9	Internet search on the subject	Airline ticket pricing	Visual aided lecture
10	Internet search on the subject	Determining the airline tariffs	Visual aided lecture
11	Internet search on the subject	Advertisement in airline companies	Visual aided lecture
12	Internet search on the subject	Advertisement in airline companies	Visual aided lecture
13	Internet search on the subject	Publicity of airline companies	Visual aided lecture
14	Internet search on the subject	JAR-OPS commercial air transportation	Visual aided lecture
15	Internet search on the subject	JAR-OPS commercial air transportation	Visual aided lecture
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Shaw S., Airline Marketing and Management
Gerede E.,Sarıhan A.E., Battal U., Demirci A:E, Havayolu Yonetimi, Anadolu Universitesi Publications
Bijan Vasigh, Ken Fleming, Thomas Tacker - Introduction to Air Transport Economics_ From Theory to Applications (2013, Ashgate Publishing)
Rigas Doganis - Flying Off Course_ The Economics of International Airlines 3rd Edition (2002)
Wensveen, J. G. - Air transportation _ a management perspective (2016).
Nigel Halpern, Anne Graham - The Routledge Companion to Air Transport Management-Routledge (2018)
Stephen Shaw - Airline Marketing and Management (2007)
Peter Belobaba, Amedeo Odoni, Cynthia Barnhart - The Global Airline Industry (2015, Wiley)

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Explain the historical development process of Aviation Management.		1
2	Use computer programs related to Aviation Transportation.		1
3	Define basic concepts related with aviation management.			2

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Relate the information and facts in the field with other social sciences such as law, sociology, philosophy and history.			2
2	Classify the relationship between the basic functions of the business and the interactions between these functions.				3
3	Apply knowledge and skills related to his / her field by considering the legal aspect of occupational health and safety.			2
4	Explain the concepts of entrepreneurship and innovation with the field.				3

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Manage operational activities related to the airline.					4
2	Gain lifelong learning skills and use knowledge of the field in the business life with the awareness of social responsibility.					4

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Prepare written agreements with relevant institutions in accordance with the legislation.				3
2	Perform the theoretical and practical knowledge related to the field with appropriate analytical methods and modeling techniques in business life.				3
3	Manage all phases from planning to implementation of aviation operations as a member of a team.						5
4	Cooperate with stakeholders related to air transport.						5
5	Develop the modern techniques and tools necessary for applications related to the field.			2

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Execute a study in his/her field independently.					4
2	Decide as an individual or a team member to solve the problems encountered in applications related to the field.						5

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Evaluate advanced knowledge and skills in his/her field with a critical approach.				3
2	Apply activities to improve his/her performance and his / her responsibility in line with the learning objectives by determining the learning needs.					4

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Communicate with people and institutions related to the field in writing and verbally.					4
2	Explain his/her thoughts on the issues related to the field and suggestions for solutions to the problems by the related departments by using supporting quantitative and qualitative data.					4
3	Organize projects and activities for the social environment with social responsibility consciousness and to be able to apply those.				3

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Manage airports and terminal operations efficiently using aviation and business information.						5

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	13	2	26
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	14	3	42
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	7	6	42
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	5	4	20
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	55	0	174