INTERNATIONAL MARKETİNG PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
UIT306	INTERNATIONAL MARKETİNG	6	3	3	7

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	, TYY: + , EQF-LLL: , QF-EHEA:
Type of the Course :	Compulsory
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit
Instructor(s) of the Course Unit
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	The aim of this course is to provide students with knowledge and skills regarding the basic issues of international marketing and the international marketing mix.
Contents of the Course Unit:	Introduction to international marketing, environmental analysis in international marketing, international marketing research, market segmentation, target market selection and positioning in international marketing, international market entry strategies and international marketing mix.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Analyze the environment in international marketing.
Implement international marketing research.
Compare strategies for entering international markets.
Explain segmentation, target market selection and positioning in international marketing.
Define the international marketing mix.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Creating the first impression in the student, preparing the presentation about the course content and methods	Introduction to International Marketing	LECTURE, PRESENTATION, SAMPLEMENT
2	Literature research and course preparation	Environmental Analysis in International Marketing-1	LECTURE, PRESENTATION, SAMPLEMENT
3	Literature research and course preparation	Environmental Analysis in International Marketing-2	LECTURE, PRESENTATION, SAMPLEMENT
4	Literature research and course preparation	International Marketing Research	LECTURE, PRESENTATION, SAMPLEMENT
5	Literature research and course preparation	Market Segmentation, Target Market Selection and Positioning in International Marketing	LECTURE, PRESENTATION, SAMPLEMENT
6	Literature research and course preparation	International Market Entry Strategies-1	LECTURE, PRESENTATION, SAMPLEMENT
7	Literature research and course preparation	International Market Entry Strategies-2	LECTURE, PRESENTATION, SAMPLEMENT
8	Literature research and course preparation	Product and Service Decisions in International Marketing	LECTURE, PRESENTATION, SAMPLEMENT
9	Literature research and course preparation	Brand Decisions in International Marketing	LECTURE, PRESENTATION, SAMPLEMENT
10	-	MID-TERM EXAM	-
11	Literature research and course preparation	Standardization, Adaptation and New Product in International Marketing	LECTURE, PRESENTATION, SAMPLEMENT
12	Literature research and course preparation	Pricing Decisions in International Marketing	LECTURE, PRESENTATION, SAMPLEMENT
13	Literature research and course preparation	Distribution (Place) Decisions in International Marketing	LECTURE, PRESENTATION, SAMPLEMENT
14	Literature research and course preparation	Promotion Decisions in International Marketing	LECTURE, PRESENTATION, SAMPLEMENT
15	Literature research and course preparation	International Business Examples	LECTURE, PRESENTATION, SAMPLEMENT
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Kozlu, C. (2015). Uluslararası Pazarlama İlkeler ve Uygulamalar. (14. Baskı), İstanbul: Türkiye İş Bankası Kültür Yayınları.
Taşkın, E. (2012). Uluslararası Pazarlama. (1. Baskı), Türkmen Yayınevi.
Karafakioğlu, M.(2019). Uluslararası Pazarlama Yönetimi. 10. Baskı, Beta Yayınevi.
Joshi, R.M. (2014). International Marketing. Oxford: Oxford UniversityPress.

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description	Examination Method

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Define the theories, concepts and principles of the basic and sub-fields of international business and trade. (Bloom 1)					4
2	Explain business and trade functions and processes based on current scientific sources (Bloom 2).					4

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Relate internationally valid business and trade cases with the theories and concepts of other social sciences. (Bloom 2)	0

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Explain the current events and facts in his / her field analytically and systematically based on advanced knowledge and skills he / she has. (Bloom 2)				3

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Use the theoretical and factual knowledge in business and trade for occupational practices. (Bloom 3)				3
2	Solve individual and organizational problems in business life. (Bloom 3)				3
3	Use computer programs (SPSS, R, Excel, Stata) efficiently against the complex business problems. (Bloom 3)	0

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Organize the activities for organizational goals and purposes independently. (Bloom 3)		1

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Criticize advanced knowledge and skills in the field with a critical approach. (Bloom 4)					4
2	Develop the existing knowledge and skills with a critical point of view under the impact of scientific, technological and current developments. (Bloom 3)				3

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Express his/her knowledge, thoughts and solutions on international business and trade to related stakeholders in written and verbal ways. (Bloom 1)					4

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Designs the research process in the field of business. (design) (Bloom 6)				3
2	Conducts operations by considering the ethical values in business activities. (apply) (Bloom’s 3)			2
3	Relate the concepts of social rights, occupational safety, employee health, quality management and sustainability with the cases in business life. (Bloom 2)	0

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	13	3	39
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	0	0	0
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	6	10	60
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	4	9	36
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	39	0	179