GENDER REPRESENTATION IN ADVERTISING PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
RTI310	GENDER REPRESENTATION IN ADVERTISING	5	3	3	5

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Elective
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Assist.Prof. DİDEM TETİK KÜÇÜKELÇİ
Instructor(s) of the Course Unit
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	This lesson; It aims to provide students with awareness of how gender is represented and negotiated in the media and advertisements.
Contents of the Course Unit:	The content of the course consists of the concept of gender, gender studies, feminism and its history, queer theory, sexism in the media and advertising, and examination of gender representation in advertising through examples.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Evaluates examples of how gender is represented in advertising.
Examines the use of women in advertising in line with ethics.
Explains gender representations in advertising as a part of the society and culture.
Compares examples of established creativity such as gender representation in advertising.
Discusses the qualities of gender representation in advertisements.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Reading a book chapter on the subject	Introduction to the Course, Purpose and Scope of the Course, Information about Weekly Topics	Narration, question-answer method, use of language in the media and advertising analysis from a gender perspective
2	Reading a book chapter on the subject	Biological, Somatic, Psychological, Gender	Narration, question-answer method, use of language in the media and advertising analysis from a gender perspective
3	Reading a book chapter on the subject	Gender Studies	Narration, question-answer method, use of language in the media and advertising analysis from a gender perspective
4	Reading a book chapter on the subject	What is Feminism? Feminist Theories	Narration, question-answer method, use of language in the media and advertising analysis from a gender perspective
5	Reading a book chapter on the subject	Feminist Theories and History of Feminism	Narration, question-answer method, use of language in the media and advertising analysis from a gender perspective
6	Reading a book chapter on the subject	Queer Theory	Narration, question-answer method, use of language in the media and advertising analysis from a gender perspective
7	Reading a book chapter on the subject	Sexist Discourse Against Women and Examples	Narration, question-answer method, use of language in the media and advertising analysis from a gender perspective
8	-	MID-TERM EXAM	-
9	Reading a book chapter on the subject	Homophobic Discourse and Examples	Narration, question-answer method, use of language in the media and advertising analysis from a gender perspective
10	Reading a book chapter on the subject	Genderist Ads and Examples	Narration, question-answer method, use of language in the media and advertising analysis from a gender perspective
11	Reading a book chapter on the subject	Genderist Ads and Examples	Narration, question-answer method, use of language in the media and advertising analysis from a gender perspective
12	Reading a book chapter on the subject	Representations of Women in Advertisements and Examples	Narration, question-answer method, use of language in the media and advertising analysis from a gender perspective
13	Reading a book chapter on the subject	Representations of Men and Examples in Advertisements	Narration, question-answer method, use of language in the media and advertising analysis from a gender perspective
14	Reading a book chapter on the subject	Sexuality in Advertisements	Narration, question-answer method, use of language in the media and advertising analysis from a gender perspective
15	Reading a book chapter on the subject	General Evaluation and Summary	Narration, question-answer method, use of language in the media and advertising analysis from a gender perspective
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Kuruoğlu, Huriye, Aydın, Bermal (2014). Toplumsal Cinsiyet ve Medya. Ankara: Detay Yayıncılık.
Batı, Uğur (2016). Reklamın Dili: Dilbilim-Strateji-Mesaj-Retorik-Göstergebilim. İstanbul: Alfa.

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Define concepts such as management, manager and leader.
2	Analyze the accuracy, reliability and validity of the new information obtained from the data.

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Report the obtained data.
2	Prepare software and projects related with the field.

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Use the appropriate resources for data analysis related with the field.
2	Analyze the work processes.

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Manage projects as part of a team.
2	Apply the material, techniques and analyzes in relation with the subject for project and work flows.

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Fulfill responsibility with a focus on result in individual and team studies.

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Recognizes what he/she knows about his/her field or not.
2	Act the theoretical knowledge in real life with learning to learn approach.
3	Apply different methods and techniques with an innovative approach in his/her research.

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Apply the results obtained in accordance with voluntarism and social responsibility projects.
2	Establish a healthy contact with colleagues
3	Share the analyzes and obtained results with colleagues.
4	Cooperate with colleagues at international level with the help of foreign language competency.

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Behave in accordance with ethical values regarding the collection, analysis and reporting of data.
2	Participate the design of work processes and systems with full quality.
3	Cooperate with other employees for the continuation of sustainability in the profession.

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	14	2	28
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	14	3	42
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	1	7	7
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	1	6	6
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	46	0	127