DIGITAL CONTENT PRODUCTION PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
HIT349	DIGITAL CONTENT PRODUCTION	5	3	3	5

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Elective
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Assist.Prof. DİDEM TETİK KÜÇÜKELÇİ
Instructor(s) of the Course Unit
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	The main objective of this course is to familiarize students with the production of digital content. In this direction, the course will analyze the media consumption habits of digital platform users and explain the features that a highly interactive content should have.
Contents of the Course Unit:	In this course, the concept of content from traditional media to new media will be discussed and the concept of digital content will be examined in this process. Then, with the emergence of digital content platforms, new consumption habits and new media demands will be emphasized. In this context, it will be explained how content production for corporate purposes should be carried out.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Define the concept of digital content
Summarize the characteristics of effective content management on digital content platforms
Analyze an enterprise content management strategy
Categorize the planning processes of a new media project
To follow the developments in communication technologies closely and to make inferences about the possible effects of these developments on digital content production

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Introduction, literature review, article reading and review	Introduction, Course Content, Main Topics and Definitions	Lecture, Question and Answer
2	Introduction, literature review, article reading and review	The Concept of Content	Lecture, Question and Answer
3	Introduction, literature review, article reading and review	The Concept of Digital Content	Lecture, Question and Answer
4	Introduction, literature review, article reading and review	Types of Digital Content	Lecture, Question and Answer
5	Introduction, literature review, article reading and review	Digital Content Platforms	Lecture, Question and Answer
6	Introduction, literature review, article reading and review	Content Production on Social Media	Lecture, Question and Answer
7	Introduction, literature review, article reading and review	Social Media and Digital Content Production	Lecture, Question and Answer
8	-	MID-TERM EXAM	-
9	Introduction, literature review, article reading and review	Examples of Digital Content	Lecture, Question and Answer
10	Introduction, literature review, article reading and review	Digital Content Management for Corporate Purposes	Lecture, Question and Answer
11	Introduction, literature review, article reading and review	Social Customer Relationship Management	Lecture, Question and Answer
12	Introduction, literature review, article reading and review	Online Reputation Management	Lecture, Question and Answer
13	Introduction, literature review, article reading and review	Search Engine Optimization	Lecture, Question and Answer
14	Introduction, literature review, article reading and review	Social Media Analysis	Lecture, Question and Answer
15	Introduction, literature review, article reading and review	Online Measurement Tools	Lecture, Question and Answer
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Freire, P. (1998). Okuryazarlık: Sözcükleri ve Dünyayı Okumak (Çeviren: Serap Ayhan). Ankara: İmge Kitabevi
McLuhan, M. (2001). Gutenberg Galaksisi: Tipografik İnsanın Oluşumu (Çeviren: Gül Çağalı Güven). İstanbul: Yapı Kredi Yayınları.
Uğurlu, S. (2017). Yeni Medya’da Stratejik İletişim Yönetimi. İstanbul: Beta Yayınları
Kuş, O. (2016). İçerik Pazarlama: Dijital Dünyada Marka ve Hikâye Yaratma Stratejileri. İstanbul: Pales Yayınları

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description	Examination Method
Mid-Term Exam	1	50
Final Exam	1	50
TOTAL	2	100

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Define concepts such as management, manager and leader.
2	Analyze the accuracy, reliability and validity of the new information obtained from the data.

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Report the obtained data.
2	Prepare software and projects related with the field.

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Use the appropriate resources for data analysis related with the field.
2	Analyze the work processes.

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Manage projects as part of a team.
2	Apply the material, techniques and analyzes in relation with the subject for project and work flows.

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Fulfill responsibility with a focus on result in individual and team studies.

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Recognizes what he/she knows about his/her field or not.
2	Act the theoretical knowledge in real life with learning to learn approach.
3	Apply different methods and techniques with an innovative approach in his/her research.

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Apply the results obtained in accordance with voluntarism and social responsibility projects.
2	Establish a healthy contact with colleagues
3	Share the analyzes and obtained results with colleagues.
4	Cooperate with colleagues at international level with the help of foreign language competency.

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Behave in accordance with ethical values regarding the collection, analysis and reporting of data.
2	Participate the design of work processes and systems with full quality.
3	Cooperate with other employees for the continuation of sustainability in the profession.

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	14	3	42
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	12	3	36
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	1	3	3
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	1	2	2
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	44	0	127