Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
---|---|---|---|---|---|
HIT337 | ADVERTISEMENT ANALYSIS | 5 | 3 | 3 | 5 |
GENERAL INFORMATION |
|
---|---|
Language of Instruction : | Turkish |
Level of the Course Unit : | BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle |
Type of the Course : | Elective |
Mode of Delivery of the Course Unit | - |
Coordinator of the Course Unit | Assist.Prof. DİDEM TETİK KÜÇÜKELÇİ |
Instructor(s) of the Course Unit | |
Course Prerequisite | No |
OBJECTIVES AND CONTENTS |
|
---|---|
Objectives of the Course Unit: | This course aims to determine and evaluate the strategies and tactics used in advertising in various types of media by advertising analysis techniques. |
Contents of the Course Unit: | Contents of the course include the subjects as in analysis of advertisements published in different environments, determining the strategy and tactics of the brand, examination of different sectors, creating a brief, Listing of ad channels, discussion of selection of suitable media for advertising. |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
---|
Compare the content related to advertising and content analysis |
Classify the open-ended texts |
Infer different meanings from one text by focusing on subtexts based on critical perspective |
Relate to advertising and consumption concepts through a sample ad with ad analysis methods |
Compare all possible meanings by discussing ad content with multiple meanings |
Evaluate advertising designs in terms of aesthetic values and functionality |
WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY |
|||
---|---|---|---|
Week | Preparatory | Topics(Subjects) | Method |
1 | Literature review | Advertising and Advertising from the perspectives in Economy-politics | Lecture |
2 | Literature review | Advertising and culture | Lecture |
3 | Literature review | Advertising and brand | Lecture |
4 | Literature review | Advertising and target audience | Lecture |
5 | Literature review | Advertising and consumer behaviour | Lecture |
6 | Literature review | Advertising and media | Lecture |
7 | Literature review | Semiology | Lecture |
8 | - | MID-TERM EXAM | - |
9 | Literature review | Communication Media, Semiology and Advertising | Lecture |
10 | Literature Review Specimen Handling | Advertising Analysis on TV | Lecture & Discussion |
11 | Literature Review Specimen Handling | Advertising Analysis on TV | Lecture & Discussion |
12 | Literature Review Specimen Handling | Advertising Analysis on Printed Media | Lecture & Discussion |
13 | Literature Review Specimen Handling | Advertising Analysis on Radio | Lecture & Discussion |
14 | Literature Review Specimen Handling | Advertising Analysis on Internet, Application | Lecture & Discussion |
15 | Literature Review Specimen Handling | Advertising Analysis of Practices in Open Air and Activities | Lecture & Discussion |
16 | - | FINAL EXAM | - |
17 | - | FINAL EXAM | - |
SOURCE MATERIALS & RECOMMENDED READING |
---|
Baudrillard, J. (2004), Tüketim Toplumu, İstanbul: Ark Yayınları |
Sutherland, M. and Sylvester, A. K.(2004), Reklam ve Tüketici Zihni, İstanbul: MEDİACAT Kitapları |
Batı, U. (2016), Reklamın Dili, İstanbul: Alfa Basım Yayım |
Terlutter, R., ve Capella, M. L. (2013). The gamification of advertising: analysis and research directions of in-game advertising, advergames, and advertising in social network games. Journal of Advertising, 42(2-3): 95-112. |
ASSESSMENT |
|||
---|---|---|---|
Assessment & Grading of In-Term Activities | Number of Activities | Degree of Contribution (%) | Description |
Level of Contribution | |||||
---|---|---|---|---|---|
0 | 1 | 2 | 3 | 4 | 5 |
KNOWLEDGE |
|||||||
---|---|---|---|---|---|---|---|
Theoretical |
|||||||
Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Define concepts such as management, manager and leader.
|
||||||
2 |
Analyze the accuracy, reliability and validity of the new information obtained from the data.
|
KNOWLEDGE |
|||||||
---|---|---|---|---|---|---|---|
Factual |
|||||||
Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Report the obtained data.
|
||||||
2 |
Prepare software and projects related with the field.
|
SKILLS |
|||||||
---|---|---|---|---|---|---|---|
Cognitive |
|||||||
Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Use the appropriate resources for data analysis related with the field.
|
||||||
2 |
Analyze the work processes.
|
SKILLS |
|||||||
---|---|---|---|---|---|---|---|
Practical |
|||||||
Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Manage projects as part of a team.
|
||||||
2 |
Apply the material, techniques and analyzes in relation with the subject for project and work flows.
|
OCCUPATIONAL |
|||||||
---|---|---|---|---|---|---|---|
Autonomy & Responsibility |
|||||||
Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Fulfill responsibility with a focus on result in individual and team studies.
|
OCCUPATIONAL |
|||||||
---|---|---|---|---|---|---|---|
Learning to Learn |
|||||||
Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Recognizes what he/she knows about his/her field or not.
|
||||||
2 |
Act the theoretical knowledge in real life with learning to learn approach.
|
||||||
3 |
Apply different methods and techniques with an innovative approach in his/her research.
|
OCCUPATIONAL |
|||||||
---|---|---|---|---|---|---|---|
Communication & Social |
|||||||
Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Apply the results obtained in accordance with voluntarism and social responsibility projects.
|
||||||
2 |
Establish a healthy contact with colleagues
|
||||||
3 |
Share the analyzes and obtained results with colleagues.
|
||||||
4 |
Cooperate with colleagues at international level with the help of foreign language competency.
|
OCCUPATIONAL |
|||||||
---|---|---|---|---|---|---|---|
Occupational and/or Vocational |
|||||||
Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Behave in accordance with ethical values regarding the collection, analysis and reporting of data.
|
||||||
2 |
Participate the design of work processes and systems with full quality.
|
||||||
3 |
Cooperate with other employees for the continuation of sustainability in the profession.
|
WORKLOAD & ECTS CREDITS OF THE COURSE UNIT |
|||
---|---|---|---|
Workload for Learning & Teaching Activities |
|||
Type of the Learning Activites | Learning Activities (# of week) | Duration (hours, h) | Workload (h) |
Lecture & In-Class Activities | 14 | 3 | 42 |
Preliminary & Further Study | 14 | 3 | 42 |
Land Surveying | 0 | 0 | 0 |
Group Work | 0 | 0 | 0 |
Laboratory | 0 | 0 | 0 |
Reading | 14 | 2 | 28 |
Assignment (Homework) | 0 | 0 | 0 |
Project Work | 0 | 0 | 0 |
Seminar | 0 | 0 | 0 |
Internship | 0 | 0 | 0 |
Technical Visit | 0 | 0 | 0 |
Web Based Learning | 0 | 0 | 0 |
Implementation/Application/Practice | 0 | 0 | 0 |
Practice at a workplace | 0 | 0 | 0 |
Occupational Activity | 0 | 0 | 0 |
Social Activity | 0 | 0 | 0 |
Thesis Work | 0 | 0 | 0 |
Field Study | 0 | 0 | 0 |
Report Writing | 0 | 0 | 0 |
Final Exam | 1 | 1 | 1 |
Preparation for the Final Exam | 1 | 7 | 7 |
Mid-Term Exam | 1 | 1 | 1 |
Preparation for the Mid-Term Exam | 1 | 6 | 6 |
Short Exam | 0 | 0 | 0 |
Preparation for the Short Exam | 0 | 0 | 0 |
TOTAL | 46 | 0 | 127 |
Total Workload of the Course Unit | 127 | ||
Workload (h) / 25.5 | 5 | ||
ECTS Credits allocated for the Course Unit | 5,0 |