Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
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HIT338 | CORPORATE IMAGE MANAGEMENT | 5 | 3 | 3 | 5 |
GENERAL INFORMATION |
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Language of Instruction : | Turkish |
Level of the Course Unit : | BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle |
Type of the Course : | Elective |
Mode of Delivery of the Course Unit | - |
Coordinator of the Course Unit | Assist.Prof. DİDEM TETİK KÜÇÜKELÇİ |
Instructor(s) of the Course Unit | |
Course Prerequisite | No |
OBJECTIVES AND CONTENTS |
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Objectives of the Course Unit: | The aim of the course is to create the student's planning ability in the image creation process by introducing general concepts about image. |
Contents of the Course Unit: | The course includes topics such as explaining the concept of image, listing the elements of the image, defining image types, sampling the factors affecting the corporate image, interpreting the contribution of image management to consumers and corporations, evaluating the image and reality connection. |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
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Classifies at least 5 of the definitions for corporate image |
Explains at least 4 of the corporate image elements correctly |
Analyzes the concepts of image formation. |
Compares the image desired by the corporations with the image (image gap) formed in the target audiences. |
Explain the importance of media tools in the context of image formation and compare media tools in terms of their importance. |
WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY |
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Week | Preparatory | Topics(Subjects) | Method |
1 | Literature Review | Presentation of Course Content | Lecture & Question and Answer |
2 | Literature Review | Personality, corporate personality, culture, corporate culture 1 | Lecture & Question and Answer |
3 | Literature Review | Personality, corporate personality, culture, corporate culture 2 | Lecture & Question and Answer |
4 | Literature Review | Corporate Culture Elements and types of corporate culture | Lecture & Question and Answer |
5 | Literature Review | Identity and Corporate Identity | Lecture & Question and Answer |
6 | Literature Review | Image concept and corporate image 1: Functions of image | Lecture & Question and Answer |
7 | Literature Review | Image concept and corporate image 2: Factors affecting the continuity of the image and the contribution of the corporate image to the target audiences and the corporations | Lecture & Question and Answer |
8 | - | MID-TERM EXAM | - |
9 | Literature Review | Image Types | Lecture & Question and Answer |
10 | Literature Review | Image and reality relationship / Image gap | Lecture & Question and Answer |
11 | Literature Review | Reputation and Corporate Reputation | Lecture & Question and Answer |
12 | Literature Review | Digital media and image 1: Transformation of communication media | Lecture & Question and Answer |
13 | Literature Review | Digital media and image 2: Functional features of digital media and image | Lecture & Question and Answer |
14 | Literature Review | Digital media and image 3: Digital media platforms used by corporations in the context of image formation and maintenance | Lecture & Question and Answer |
15 | Literature Review | The Importance of Image in the Context of Excellence in Management | Lecture & Question and Answer |
16 | - | FINAL EXAM | - |
17 | - | FINAL EXAM | - |
SOURCE MATERIALS & RECOMMENDED READING |
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Ilıcak Aydınalp, Ş. G. (2014). İmaj Üretimi. Ankara: Nobel Akademik Yayıncılık |
Tuzla, R. (2018). Kurumsal İmaj Yönetimi. Konya: Literatürk Akademia |
Abratt, R. (1989). A new approach to the corporate image management process. Journal of marketing management, 5(1): 63-76. |
Gray, E. R. ve Balmer, J. M. (1998). Managing corporate image and corporate reputation. Long range planning, 31(5): 695-702. |
Bulduklu, Y.(2015).İmaj Yönetimi. İstanbul: İnkılap |
Robins, K. (2013). İmaj. Ayrıntı Yayınları |
Savaş, S. (2020). İmaj üretiminde dijital medya'nın rolü: Kurumların oluşturmaya çalıştıkları imajın tüketiciye ne oranda yansıdığına yönelik bir çalışma. İstanbul Üniversitesi, Yayınlanmamış Doktora Tezi. |
Ali, H. Y., Danish, R. Q., ve Asrar‐ul‐Haq, M. (2020). How corporate social responsibility boosts firm financial performance: The mediating role of corporate image and customer satisfaction. Corporate Social Responsibility and Environmental Management, 27(1), 166-177. |
Ageeva, E., Melewar, T. C., Foroudi, P., Dennis, C., & Jin, Z. (2018). Examining the influence of corporate website favorability on corporate image and corporate reputation: Findings from fsQCA. Journal of Business Research, 89, 287-304. |
ASSESSMENT |
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Assessment & Grading of In-Term Activities | Number of Activities | Degree of Contribution (%) | Description |
Level of Contribution | |||||
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0 | 1 | 2 | 3 | 4 | 5 |
KNOWLEDGE |
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Theoretical |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Define concepts such as management, manager and leader.
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2 |
Analyze the accuracy, reliability and validity of the new information obtained from the data.
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KNOWLEDGE |
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Factual |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Report the obtained data.
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2 |
Prepare software and projects related with the field.
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SKILLS |
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Cognitive |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Use the appropriate resources for data analysis related with the field.
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2 |
Analyze the work processes.
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SKILLS |
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Practical |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Manage projects as part of a team.
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2 |
Apply the material, techniques and analyzes in relation with the subject for project and work flows.
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OCCUPATIONAL |
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Autonomy & Responsibility |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Fulfill responsibility with a focus on result in individual and team studies.
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OCCUPATIONAL |
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Learning to Learn |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Recognizes what he/she knows about his/her field or not.
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2 |
Act the theoretical knowledge in real life with learning to learn approach.
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3 |
Apply different methods and techniques with an innovative approach in his/her research.
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OCCUPATIONAL |
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Communication & Social |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Apply the results obtained in accordance with voluntarism and social responsibility projects.
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2 |
Establish a healthy contact with colleagues
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3 |
Share the analyzes and obtained results with colleagues.
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4 |
Cooperate with colleagues at international level with the help of foreign language competency.
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OCCUPATIONAL |
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Occupational and/or Vocational |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Behave in accordance with ethical values regarding the collection, analysis and reporting of data.
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2 |
Participate the design of work processes and systems with full quality.
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3 |
Cooperate with other employees for the continuation of sustainability in the profession.
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WORKLOAD & ECTS CREDITS OF THE COURSE UNIT |
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Workload for Learning & Teaching Activities |
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Type of the Learning Activites | Learning Activities (# of week) | Duration (hours, h) | Workload (h) |
Lecture & In-Class Activities | 14 | 3 | 42 |
Preliminary & Further Study | 14 | 2 | 28 |
Land Surveying | 0 | 0 | 0 |
Group Work | 0 | 0 | 0 |
Laboratory | 0 | 0 | 0 |
Reading | 14 | 3 | 42 |
Assignment (Homework) | 0 | 0 | 0 |
Project Work | 0 | 0 | 0 |
Seminar | 0 | 0 | 0 |
Internship | 0 | 0 | 0 |
Technical Visit | 0 | 0 | 0 |
Web Based Learning | 0 | 0 | 0 |
Implementation/Application/Practice | 0 | 0 | 0 |
Practice at a workplace | 0 | 0 | 0 |
Occupational Activity | 0 | 0 | 0 |
Social Activity | 0 | 0 | 0 |
Thesis Work | 0 | 0 | 0 |
Field Study | 0 | 0 | 0 |
Report Writing | 0 | 0 | 0 |
Final Exam | 1 | 1 | 1 |
Preparation for the Final Exam | 1 | 7 | 7 |
Mid-Term Exam | 1 | 1 | 1 |
Preparation for the Mid-Term Exam | 1 | 6 | 6 |
Short Exam | 0 | 0 | 0 |
Preparation for the Short Exam | 0 | 0 | 0 |
TOTAL | 46 | 0 | 127 |
Total Workload of the Course Unit | 127 | ||
Workload (h) / 25.5 | 5 | ||
ECTS Credits allocated for the Course Unit | 5,0 |