LOBBYING IN PUBLIC RELATIONS PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
HIT436	LOBBYING IN PUBLIC RELATIONS	5	3	3	5

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Elective
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Assist.Prof. DİDEM TETİK KÜÇÜKELÇİ
Instructor(s) of the Course Unit
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	This course aims to introduce the historical development of lobbying, concepts of lobbying, lobbying activities, public relations practices in lobbying activities
Contents of the Course Unit:	Contents of the course include the subjects as in definition of lobbying, explanation of lobbying activities, discussion of lobbying as a form of political communication, sampling of public relations practices in lobbying.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
List at least 3 features of the lobbying
Explain at least 4 of the tools used in lobbying
Classify the methods and forms of lobbying practices as a public relations practice
Evaluate the public relations practices as a lobbying tool through the samples
Evaluate the relations between public relations and politics with a critical perspective

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Reading the related subject in the coursebook	Basic Concepts in Political Communication	Lecture & Question and Answer
2	Reading the related subject in the coursebook	Place of Public Relations in Political Communication	Lecture & Question and Answer
3	Reading the related subject in the coursebook	Definition of Lobbying	Lecture & Question and Answer
4	Reading the related subject in the coursebook	Political Decision Making and Lobbying	Lecture & Question and Answer
5	Reading the related subject in the coursebook	Operation System of Lobbying and Applied Methods	Lecture & Question and Answer
6	Reading the related subject in the coursebook	Place of Lobbying in Public Relations	Lecture & Question and Answer
7	Reading the related subject in the coursebook	Lobbying in the USA	Lecture & Question and Answer
8	-	MID-TERM EXAM	-
9	Reading the related subject in the coursebook	Lobbying in Turkey	Lecture & Question and Answer
10	Reading the related subject in the coursebook	Political Ads	Lecture & Question and Answer
11	Reading the related subject in the coursebook	Lobbying in International Organizations	Lecture & Question and Answer
12	Reading the related subject in the coursebook, Practice on Samples	Case Studies	Lecture & Question and Answer & Case Study
13	Reading the related subject in the coursebook, Practice on Samples	Case Studies	Lecture & Question and Answer & Case Study
14	Reading the related subject in the coursebook, Practice on Samples	Case Studies	Lecture & Question and Answer & Case Study
15	Reading the related subject in the coursebook, Practice on Samples	Case Studies	Lecture & Question and Answer & Case Study
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Gultekin, B. ve Budak, L. (2007). Lobicilik Kavramlarına Giris. Ankara: Nobel Akademik Publications
Canoz, K. (2007). Lobicilik. Nuve Kultur Merkezi
Berry, J. M. (2015). Lobbying for the people: The political behaviour of public interest groups. Princeton University Press.
Baumgartner, F. R., Berry, J. M., Hojnacki, M., Leech, B. L., Kimball, D. C. (2009). Lobbying and policy change: Who wins, who loses, and why. University of Chicago Press.

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Define concepts such as management, manager and leader.
2	Analyze the accuracy, reliability and validity of the new information obtained from the data.

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Report the obtained data.
2	Prepare software and projects related with the field.

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Use the appropriate resources for data analysis related with the field.
2	Analyze the work processes.

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Manage projects as part of a team.
2	Apply the material, techniques and analyzes in relation with the subject for project and work flows.

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Fulfill responsibility with a focus on result in individual and team studies.

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Recognizes what he/she knows about his/her field or not.
2	Act the theoretical knowledge in real life with learning to learn approach.
3	Apply different methods and techniques with an innovative approach in his/her research.

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Apply the results obtained in accordance with voluntarism and social responsibility projects.
2	Establish a healthy contact with colleagues
3	Share the analyzes and obtained results with colleagues.
4	Cooperate with colleagues at international level with the help of foreign language competency.

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Behave in accordance with ethical values regarding the collection, analysis and reporting of data.
2	Participate the design of work processes and systems with full quality.
3	Cooperate with other employees for the continuation of sustainability in the profession.

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	14	3	42
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	14	2	28
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	1	7	7
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	1	6	6
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	46	0	127