MEDIA ANALYSIS AND CRITICISM PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
RTS351	MEDIA ANALYSIS AND CRITICISM	5	3	3	5

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Elective
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Assist.Prof. DİDEM TETİK KÜÇÜKELÇİ
Instructor(s) of the Course Unit
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	This course aims to introduce the methods of media analysis in accordance with the theoretical basics of media analysis, to gain the ability to create content and to demonstrate the power of media in creating influence.
Contents of the Course Unit:	Contents of the course include media, structure of media institutions, power of media in creating influence and types of analysis.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Review the basic concepts of media analysis.
Apply discourse analysis and content analysis through examples.
Connect the relationship between media and power based on current and political events.
Select which analysis type the given 6 examples belong to.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	-	Corporate and methodological bases of media analysis	Lecture
2	Internet and Literature Review	Media	Lecture & Question and Answer & Discussion
3	Internet and Literature Review	Content creation in media	Lecture & Question and Answer & Discussion
4	Internet and Literature Review	Structures of media organizations	Lecture & Question and Answer & Discussion
5	Internet and Literature Review	Audiences	Lecture & Question and Answer & Discussion
6	Internet and Literature Review	Effecting power of media	Lecture & Question and Answer & Discussion
7	Internet and Literature Review	Monopolization	Lecture & Question and Answer & Discussion
8	-	MID-TERM EXAM	-
9	Internet and Literature Review	Maintaining an attitude	Lecture & Question and Answer & Discussion
10	Internet and Literature Review, Sample Analysis	Content Analysis	Sample Analysis & Question and Answer
11	Internet and Literature Review, Sample Analysis	Content Analysis	Sample Analysis & Question and Answer
12	Internet and Literature Review, Sample Analysis	Discourse Analysis	Sample Analysis & Question and Answer
13	Internet and Literature Review, Sample Analysis	Discourse Analysis	Sample Analysis & Question and Answer
14	Internet and Literature Review, Sample Analysis	Semiotic Analysis	Sample Analysis & Question and Answer
15	Internet and Literature Review, Sample Analysis	Semiotic Analysis	Sample Analysis & Question and Answer
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Goksal, A.B. (2008). Medya Analizleri. Istanbul: Nobel Publications
Bilgili, C. (2008). Medya Elestirileri 2008 Kuresellestirme Makinesi: Medya. Istanbul: Beta Publications
Duran, R. (2000). Burasi Dünya Polis Radyosu! Global Medya Elestirileri. Istanbul: Yapi Kredi Publications

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Define concepts such as management, manager and leader.
2	Analyze the accuracy, reliability and validity of the new information obtained from the data.

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Report the obtained data.
2	Prepare software and projects related with the field.

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Use the appropriate resources for data analysis related with the field.
2	Analyze the work processes.

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Manage projects as part of a team.
2	Apply the material, techniques and analyzes in relation with the subject for project and work flows.

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Fulfill responsibility with a focus on result in individual and team studies.

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Recognizes what he/she knows about his/her field or not.
2	Act the theoretical knowledge in real life with learning to learn approach.
3	Apply different methods and techniques with an innovative approach in his/her research.

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Apply the results obtained in accordance with voluntarism and social responsibility projects.
2	Establish a healthy contact with colleagues
3	Share the analyzes and obtained results with colleagues.
4	Cooperate with colleagues at international level with the help of foreign language competency.

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Behave in accordance with ethical values regarding the collection, analysis and reporting of data.
2	Participate the design of work processes and systems with full quality.
3	Cooperate with other employees for the continuation of sustainability in the profession.

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	13	4	52
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	13	2	26
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	1	3	3
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	1	3	3
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	44	0	128