POLITICAL COMMUNICATION PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
RTI304	POLITICAL COMMUNICATION	6	3	3	8

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	, TYY: + , EQF-LLL: , QF-EHEA:
Type of the Course :	Compulsory
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit
Instructor(s) of the Course Unit	Assist.Prof. SEYRA KESTEL
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	The aim of this course is to introduce students to the institutionalization and transformation of political communication in democracies by addressing political communication with its mainstream and critical dimensions within the historical development process.
Contents of the Course Unit:	Defining the concept of political communication and discussing the political communication process, talking about the actors involved in the political communication process, examining the types of political communication, giving examples of political communication types, discussing the methods and techniques used in the political communication process, examining the political communication activities of political parties. Giving examples of various political party activities from the world and Turkey and examining the political campaign processes of political parties constitute the content of this course.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Examines concepts and theoretical approaches regarding political communication through articles.
Relates the concepts of public opinion, media, democracy and public space in line with the information obtained.
It compares the campaigns and advertisements of political parties over the last election with 8 items.
Correctly interprets the relations between media and politics.
Designs a sample election campaign study with group work.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Reading a book chapter on the subject	Introduction: Introduction of course content and weekly topics	Lecture, Question and answer method, political communication campaign review, video watching
2	Reading a book chapter on the subject	Definition of Political Communication and Political Communication Theories	Lecture, Question and answer method, political communication campaign review, video watching
3	Reading a book chapter on the subject	Political Communication Actors	Lecture, Question and answer method, political communication campaign review, video watching
4	Reading a book chapter on the subject	Political Ideologies	Lecture, Question and answer method, political communication campaign review, video watching
5	Reading a book chapter on the subject	Political Ideologies	Lecture, Question and answer method, political communication campaign review, video watching
6	Reading a book chapter on the subject	Political Culture	Lecture, Question and answer method, political communication campaign review, video watching
7	Reading a book chapter on the subject	Political Culture and Its Parameters in Turkey	Lecture, Question and answer method, political communication campaign review, video watching
8	-	MID-TERM EXAM	-
9	Reading a book chapter on the subject	Propaganda and Mass Psychology	Lecture, Question and answer method, political communication campaign review, video watching
10	Reading a book chapter on the subject	Rhetoric	Lecture, Question and answer method, political communication campaign review, video watching
11	Reading a book chapter on the subject	Political Advertising: Positive Political Advertising	Lecture, Question and answer method, political communication campaign review, video watching
12	Reading a book chapter on the subject	Political Advertising: Negative Political Advertising	Lecture, Question and answer method, political communication campaign review, video watching
13	Reading a book chapter on the subject	Election Communication in Turkey (1950 – 1980)	Lecture, Question and answer method, political communication campaign review, video watching
14	Reading a book chapter on the subject	Election Communication in Turkey (1980 – Present)	Lecture, Question and answer method, political communication campaign review, video watching
15	Reading a book chapter on the subject	General evaluation	Lecture, Question and answer method, political communication campaign review, video watching
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Yavaşgel, E. (2004). Siyasal İletişim Kavramlar ve Ardındakiler, Babil Yayınları: Ankara
Yavaşgel, E. (2014). Özgürlüğün Siyaseti, Babil Yayınları: 2004
Mc Nair, B. (2003) An Introduction to Political Communication, London: Routledg
Heywood, A. Siyasetin Temel Kavramları. Çev. Hayrettin Özler, İstanbul: Adres Yayınları,
Zeybek, B. (2016). Siyasal Reklam İkna ve Retorik, İstanbul: Beta Yayınları

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Alanında ileri düzeyde bilgilere sahiptir.						5

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Reklam Tasarımı ve İletişimi alanındaki temel bilgileri disiplinler arası çalışmalarda kullanır.						5

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	1-Alana ilişkin bilgileri çalışanlar ve ekip arkadaşlarına aktarabilme becerisine sahiptir.						5
2	-Karar, uygulama ve davranışlarında alana ilişkin edindiği bilgileri kullanmak suretiyle verileri yorumlayabilme, analiz edebilme, sorunları tanımlayabilme ve çözüm önerileri getirebilme becerisine sahiptir						5

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Reklam kampanyası dahilinde iletişim programları yaratır		1

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Alana ilişkin konularda araştırma ve çalışma yapar.						5
2	Proje yürütücüsü ya da katılımcısı olarak proje hedeflerine uygun sorumluluk alır		1
3	Örgüt/Kurum için amaç ve hedef belirler.			2

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	-Edindiği bilgi ve becerileri eleştirel olarak değerlendirir.						5
2	Öğrenme gereksiniminin sürekliliğini kavradığını gösterir.						5

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	-Alanı ile ilgili edindiği bilgi ve beceriler düzeyindeki düşüncelerini ve önerilerini ilgililere yazılı ve sözlü olarak aktarır.						5
2	Mesleki alanda paydaşlarla etkili iletişim kurar.						5
3	Alanının gerektirdiği en az Avrupa Bilgisayar Kullanma Lisansı İleri Düzeyinde bilgisayar yazılımı ile birlikte bilişim ve iletişim teknolojilerini kullanır.	0
4	Bir yabancı dili en az Avrupa Dil Portföyü B1 Genel Düzeyinde kullanarak alanındaki bilgileri izler ve meslektaşları ile iletişim kurar	0

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Örgüt/Kurum, iş ve toplumsal etik değerlere uygun davranır.					4
2	Örgütün/Kurumun paydaşlarıyla ilişkilerini analiz eder ve etkin biçimde yürütür.					4
3	Yenilikleri teşvik edebilme becerisine sahiptir.					4
4	Örgüte/kuruma ilişkin eleştirel düşünür.					4
5	Sosyal hakların evrenselliği, sosyal adalet, kalite ve kültürel değerler ile çevre koruma, iş sağlığı ve güvenliği konularında yeterli bilince sahiptir.			2

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	13	6	78
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	12	6	72
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	1	7	7
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	1	6	6
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	43	0	207