DIGITAL CONTENT PRODUCTION PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
HIT349	DIGITAL CONTENT PRODUCTION	5	3	3	5

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Elective
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Prof. EMİNE AKÇADAĞ ALAGÖZ
Instructor(s) of the Course Unit
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	The main objective of this course is to familiarize students with the production of digital content. In this direction, the course will analyze the media consumption habits of digital platform users and explain the features that a highly interactive content should have.
Contents of the Course Unit:	In this course, the concept of content from traditional media to new media will be discussed and the concept of digital content will be examined in this process. Then, with the emergence of digital content platforms, new consumption habits and new media demands will be emphasized. In this context, it will be explained how content production for corporate purposes should be carried out.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Define the concept of digital content
Summarize the characteristics of effective content management on digital content platforms
Analyze an enterprise content management strategy
Categorize the planning processes of a new media project
To follow the developments in communication technologies closely and to make inferences about the possible effects of these developments on digital content production

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Introduction, literature review, article reading and review	Introduction, Course Content, Main Topics and Definitions	Lecture, Question and Answer
2	Introduction, literature review, article reading and review	The Concept of Content	Lecture, Question and Answer
3	Introduction, literature review, article reading and review	The Concept of Digital Content	Lecture, Question and Answer
4	Introduction, literature review, article reading and review	Types of Digital Content	Lecture, Question and Answer
5	Introduction, literature review, article reading and review	Digital Content Platforms	Lecture, Question and Answer
6	Introduction, literature review, article reading and review	Content Production on Social Media	Lecture, Question and Answer
7	Introduction, literature review, article reading and review	Social Media and Digital Content Production	Lecture, Question and Answer
8	-	MID-TERM EXAM	-
9	Introduction, literature review, article reading and review	Examples of Digital Content	Lecture, Question and Answer
10	Introduction, literature review, article reading and review	Digital Content Management for Corporate Purposes	Lecture, Question and Answer
11	Introduction, literature review, article reading and review	Social Customer Relationship Management	Lecture, Question and Answer
12	Introduction, literature review, article reading and review	Online Reputation Management	Lecture, Question and Answer
13	Introduction, literature review, article reading and review	Search Engine Optimization	Lecture, Question and Answer
14	Introduction, literature review, article reading and review	Social Media Analysis	Lecture, Question and Answer
15	Introduction, literature review, article reading and review	Online Measurement Tools	Lecture, Question and Answer
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Freire, P. (1998). Okuryazarlık: Sözcükleri ve Dünyayı Okumak (Çeviren: Serap Ayhan). Ankara: İmge Kitabevi
McLuhan, M. (2001). Gutenberg Galaksisi: Tipografik İnsanın Oluşumu (Çeviren: Gül Çağalı Güven). İstanbul: Yapı Kredi Yayınları.
Uğurlu, S. (2017). Yeni Medya’da Stratejik İletişim Yönetimi. İstanbul: Beta Yayınları
Kuş, O. (2016). İçerik Pazarlama: Dijital Dünyada Marka ve Hikâye Yaratma Stratejileri. İstanbul: Pales Yayınları

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description	Examination Method
Mid-Term Exam	1	50
Final Exam	1	50
TOTAL	2	100

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Define the basic theoretical, political, economic and administrative theories used in the field of Political Science and International Relations.
2	Explain the political history, political ideas, intellectual accumulation of understanding international relations and the way that the history of diplomacy has passed from past to present.
3	List the norms of universal law and human rights, the principles of the modern legal system, the names of modern bureaucratic and administrative structures.

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Explain the Turkish state tradition, the influence of Islam, the accumulation of political thought and its historical background, and compare this accumulation with the current approaches.
2	Evaluate the chronological development of relations between political and diplomatic developments and political / diplomatic facts / events / ideas / actors from past to present.
3	Analyze the structure and functioning of actors, organizations and organizations that determine international relations.

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	In the light of current theoretical debates, apply relevant concepts to current political and international developments.
2	Evaluate the Turkish political tradition, developments with the Turkic community.
3	Use information on the field when comparing the administrative structures of different countries and their diplomatic traditions.

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Formulate the current political developments, developments and arrangements in international relations in the historical and theoretical accumulation.
2	Analyze the functioning of modern political regimes in the light of political and public bureaucratic structures, regulations and developments.
3	Examine and analyze current political developments in the Balkans, the Middle East, Central Asia, North Africa and the Caucasus in terms of both Turkish political history and international relations discipline.

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	To conduct a field-specific study individually and to complete it with discipline and responsibility.
2	To assume duties and responsibilities in a team work as leader or team member and to fulfil them flawlessly.

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Follow the political and administrative developments in the international political system and the bureaucratic organizations operating in this system.
2	Examine the international problems and conflicts, and the problems in the field of administration and politics in detail.

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Follow the current developments in the field of Political Science and International Relations and collaborate with leading names in the field.
2	Examine and analyze academic resources and the written and oral studies on the political developments in the region and the world, especially in the Middle East.
3	Debate in the field of political science and public administration with different target groups in multicultural environments.

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	With the current historical and theoretical knowledge of the field, suggest sustainable, organizational and administrative arrangements aimed at meeting specific goals and solving certain problems.
2	Using the theoretical, economic, political and managerial knowledge, and produce reports on current developments, conflicts and agreements in geography related to world politics and especially in the Middle East.
3	Construct arguments on the current developments in Turkish politics in the light of the laws, regulations, and the important changes in the constitution and administrative law that determine Turkish political life and foreign relations.

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	14	3	42
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	12	3	36
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	1	3	3
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	1	2	2
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	44	0	127