Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
---|---|---|---|---|---|
HIT434 | PUBLICITY IN TOURISM | 5 | 3 | 3 | 5 |
GENERAL INFORMATION |
|
---|---|
Language of Instruction : | Turkish |
Level of the Course Unit : | BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle |
Type of the Course : | Elective |
Mode of Delivery of the Course Unit | - |
Coordinator of the Course Unit | Prof. NEZİHA MUSAOĞLU |
Instructor(s) of the Course Unit | |
Course Prerequisite | No |
OBJECTIVES AND CONTENTS |
|
---|---|
Objectives of the Course Unit: | This course aims to explain the process of campaigning in tourism and to evaluate how public relations and advertising methods are used in this process. |
Contents of the Course Unit: | Contents of the course include the subjects as in definition of tourist concept, evaluation of tourism campaigns, analysis of the structure of communication in tourism enterprises, explanation of the concept of personal communication, discussion of propaganda practices, list the benefits of duplex communication, evaluation of examples of creative approaches to image development. |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
---|
List at least 3 of the elements that should be considered in conducting public relations and advertising activities in tourism sector |
List at least 4 characteristics of the target audience of tourism ads. |
Explain the importance of public relations and advertising in tourism sector through a case study |
Analyze the creative strategies to attract the interest of tourism consumers with the help of case studies |
Evaluate the importance of country image in terms of tourism with the help of the number of tourists visiting the countries |
WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY |
|||
---|---|---|---|
Week | Preparatory | Topics(Subjects) | Method |
1 | Reading the related subject in the coursebook | Tourism Sector | Lecture & Question and Answer |
2 | Reading the related subject in the coursebook | Communication in Tourism | Lecture & Question and Answer |
3 | Reading the related subject in the coursebook | Tourism and Public Relations Activities | Lecture & Question and Answer |
4 | Reading the related subject in the coursebook | Tourism and Advertising Activities | Lecture & Question and Answer |
5 | Reading the related subject in the coursebook | Advertizing the Country and Creating an Image | Lecture & Question and Answer |
6 | Reading the related subject in the coursebook | Lobbying | Lecture & Question and Answer |
7 | Reading the related subject in the coursebook | Communication Management in Tourism Organizations | Lecture & Question and Answer |
8 | - | MID-TERM EXAM | - |
9 | Reading the related subject in the coursebook | Crisis Management | Lecture & Question and Answer |
10 | Reading the related subject in the coursebook | Suggestions for the Advertisement and Image Problems of Turkey | Lecture & Question and Answer |
11 | Reading the related subject in the coursebook | Countries with positive Images as an Example and Analysing Past Activities of These Countries | Lecture & Question and Answer |
12 | Reading the related subject in the coursebook | Advertising Strategies for Touristic Assets of Turkey | Lecture & Question and Answer |
13 | Reading the related subject in the coursebook, Practice on Samples | Tourism Campaign as an Example | Lecture & Question and Answer & Case Study |
14 | Reading the related subject in the coursebook, Practice on Samples | Tourism Campaign as an Example | Lecture & Question and Answer & Case Study |
15 | Reading the related subject in the coursebook, Practice on Samples | Tourism Campaign as an Example | Lecture & Question and Answer & Case Study |
16 | - | FINAL EXAM | - |
17 | - | FINAL EXAM | - |
SOURCE MATERIALS & RECOMMENDED READING |
---|
Avcıkurt, C. (2010). Turizmde Tanıtma ve Satis Gelistirme. Sakarya: Degisim Publications |
Tolunguc, A. (1999). Turizmde Tanıtım ve Reklam. MediaCat Publications |
Rizaoglu, B. (2003). Turizmde Tanıtma. Ankara: Detay Publications |
Loda, M. D., Norman, W., Backman, K. F. (2007). Advertising and publicity: Suggested new applications for tourism marketers. Journal of travel research, 45(3): 259-265. |
ASSESSMENT |
|||
---|---|---|---|
Assessment & Grading of In-Term Activities | Number of Activities | Degree of Contribution (%) | Description |
Level of Contribution | |||||
---|---|---|---|---|---|
0 | 1 | 2 | 3 | 4 | 5 |
KNOWLEDGE |
|||||||
---|---|---|---|---|---|---|---|
Theoretical |
|||||||
Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Define the basic theoretical, political, economic and administrative theories used in the field of Political Science and International Relations.
|
||||||
2 |
Explain the political history, political ideas, intellectual accumulation of understanding international relations and the way that the history of diplomacy has passed from past to present.
|
||||||
3 |
List the norms of universal law and human rights, the principles of the modern legal system, the names of modern bureaucratic and administrative structures.
|
KNOWLEDGE |
|||||||
---|---|---|---|---|---|---|---|
Factual |
|||||||
Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Explain the Turkish state tradition, the influence of Islam, the accumulation of political thought and its historical background, and compare this accumulation with the current approaches.
|
||||||
2 |
Evaluate the chronological development of relations between political and diplomatic developments and political / diplomatic facts / events / ideas / actors from past to present.
|
||||||
3 |
Analyze the structure and functioning of actors, organizations and organizations that determine international relations.
|
SKILLS |
|||||||
---|---|---|---|---|---|---|---|
Cognitive |
|||||||
Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
In the light of current theoretical debates, apply relevant concepts to current political and international developments.
|
||||||
2 |
Evaluate the Turkish political tradition, developments with the Turkic community.
|
||||||
3 |
Use information on the field when comparing the administrative structures of different countries and their diplomatic traditions.
|
SKILLS |
|||||||
---|---|---|---|---|---|---|---|
Practical |
|||||||
Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Formulate the current political developments, developments and arrangements in international relations in the historical and theoretical accumulation.
|
||||||
2 |
Analyze the functioning of modern political regimes in the light of political and public bureaucratic structures, regulations and developments.
|
||||||
3 |
Examine and analyze current political developments in the Balkans, the Middle East, Central Asia, North Africa and the Caucasus in terms of both Turkish political history and international relations discipline.
|
OCCUPATIONAL |
|||||||
---|---|---|---|---|---|---|---|
Autonomy & Responsibility |
|||||||
Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
To conduct a field-specific study individually and to complete it with discipline and responsibility.
|
||||||
2 |
To assume duties and responsibilities in a team work as leader or team member and to fulfil them flawlessly.
|
OCCUPATIONAL |
|||||||
---|---|---|---|---|---|---|---|
Learning to Learn |
|||||||
Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Follow the political and administrative developments in the international political system and the bureaucratic organizations operating in this system.
|
||||||
2 |
Examine the international problems and conflicts, and the problems in the field of administration and politics in detail.
|
OCCUPATIONAL |
|||||||
---|---|---|---|---|---|---|---|
Communication & Social |
|||||||
Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Follow the current developments in the field of Political Science and International Relations and collaborate with leading names in the field.
|
||||||
2 |
Examine and analyze academic resources and the written and oral studies on the political developments in the region and the world, especially in the Middle East.
|
||||||
3 |
Debate in the field of political science and public administration with different target groups in multicultural environments.
|
OCCUPATIONAL |
|||||||
---|---|---|---|---|---|---|---|
Occupational and/or Vocational |
|||||||
Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
With the current historical and theoretical knowledge of the field, suggest sustainable, organizational and administrative arrangements aimed at meeting specific goals and solving certain problems.
|
||||||
2 |
Using the theoretical, economic, political and managerial knowledge, and produce reports on current developments, conflicts and agreements in geography related to world politics and especially in the Middle East.
|
||||||
3 |
Construct arguments on the current developments in Turkish politics in the light of the laws, regulations, and the important changes in the constitution and administrative law that determine Turkish political life and foreign relations.
|
WORKLOAD & ECTS CREDITS OF THE COURSE UNIT |
|||
---|---|---|---|
Workload for Learning & Teaching Activities |
|||
Type of the Learning Activites | Learning Activities (# of week) | Duration (hours, h) | Workload (h) |
Lecture & In-Class Activities | 14 | 3 | 42 |
Preliminary & Further Study | 14 | 3 | 42 |
Land Surveying | 0 | 0 | 0 |
Group Work | 0 | 0 | 0 |
Laboratory | 0 | 0 | 0 |
Reading | 14 | 2 | 28 |
Assignment (Homework) | 0 | 0 | 0 |
Project Work | 0 | 0 | 0 |
Seminar | 0 | 0 | 0 |
Internship | 0 | 0 | 0 |
Technical Visit | 0 | 0 | 0 |
Web Based Learning | 0 | 0 | 0 |
Implementation/Application/Practice | 0 | 0 | 0 |
Practice at a workplace | 0 | 0 | 0 |
Occupational Activity | 0 | 0 | 0 |
Social Activity | 0 | 0 | 0 |
Thesis Work | 0 | 0 | 0 |
Field Study | 0 | 0 | 0 |
Report Writing | 0 | 0 | 0 |
Final Exam | 1 | 1 | 1 |
Preparation for the Final Exam | 1 | 7 | 7 |
Mid-Term Exam | 1 | 1 | 1 |
Preparation for the Mid-Term Exam | 1 | 6 | 6 |
Short Exam | 0 | 0 | 0 |
Preparation for the Short Exam | 0 | 0 | 0 |
TOTAL | 46 | 0 | 127 |
Total Workload of the Course Unit | 127 | ||
Workload (h) / 25.5 | 5 | ||
ECTS Credits allocated for the Course Unit | 5,0 |