TV ADVERTISING PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
HIT336	TV ADVERTISING	5	3	3	5

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Elective
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Prof. HÜSEYİN DİKME
Instructor(s) of the Course Unit
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	This course aims to introduce the students the steps of television advertising, how to summarize the concepts related to television advertising and evaluate the creative process of the advertisement by the students.
Contents of the Course Unit:	Contents of the course include the subjects such as summarizing the steps of filming, explaining the concepts of montage and budgeting, explanation of concepts related to television advertising, listing the stages through which the ad is passed until the advertisement is reached from the creation of the advertisement, assessment of television advertisements, display of creative advertising examples.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Define the concepts of scenario, caste, budgeting and montage correctly
List at least 3 of the features that should be considered in the scenario, storyboard and text writing stage
Explain the connection of television advertising with art and technology through a commercial film
Relate the connection between television advertisement formats, stage and techniques of formation
Explain at least 3 of the features that should be in television advertising
Choose the necessary elements for the television advertisement in the ad's decision phase
Evaluate the stages of creative process required for television advertising
Evaluate the film-making process through an advertisement film example

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Reading the related subject in the coursebook	TV Advertising	Lecture & Question and Answer
2	Reading the related subject in the coursebook	Concepts in TV Advertising	Lecture & Question and Answer
3	Reading the related subject in the coursebook	Working Styles in Production Firms	Lecture & Question and Answer
4	Reading the related subject in the coursebook	Relations Between Advertising Agencies and Production Firms	Lecture & Question and Answer
5	Reading the related subject in the coursebook	Production Stages I	Lecture & Question and Answer
6	Reading the related subject in the coursebook	Production Stages II	Lecture & Question and Answer
7	Reading the related subject in the coursebook	Production Stages III	Lecture & Question and Answer
8	-	MID-TERM EXAM	-
9	Reading the related subject in the coursebook	Production Stages IV	Lecture & Question and Answer
10	Reading the related subject in the coursebook	Research n Product and Service	Lecture & Question and Answer
11	Reading the related subject in the coursebook	Creative Strategy	Lecture & Question and Answer
12	Reading the related subject in the coursebook	Slogan, scenario, synopsis, treatment, storyboard, pack shot	Lecture & Question and Answer
13	Reading the related subject in the coursebook	Editing Advertising	Lecture & Question and Answer
14	Reading the related subject in the coursebook	Ad Shot Stages	Lecture & Question and Answer
15	Reading the related subject in the coursebook	Ad Shot Stages	Lecture & Question and Answer
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Yolcu, E. (2001). Televizyon Reklamciliği. Istanbul: Istanbul Universitesi Publications
Isiktas, S. (2018).Turkiye’de Reklam Tarihi Gelisimi ve Televizyon Reklam Arastirmalari. Istanbul: Hiperlink
Akbulut, N. T. ve Erdogan, E. B. (2007). Televizyon Reklam Filmi Yapimi. Istanbul: Beta Bookstore
Stewart, D. W. ve Furse, D. H. (1986). Effective television advertising: A study of 1000 commercials. Lexington Books.

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description	Examination Method

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Has advanced knowledge in the field.

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Uses the basic information in the field of Advertising in interdisciplinary studies.

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Has the ability to transfer the knowledge of the field to employees and teammates.
2	Has the ability interpret and analyze data, define problems and propose solutions using acquired information relating to the area by using the information in decisions, practices and behaviors.

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Creates communication programs within the advertising campaign.

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Conducts research and studies on subjects related to the field.
2	Takes responsibility in accordance with the project objectives as a project manager or participant.
3	Sets the purpose and target for the organization / institution.

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Evaluates critically the acquired knowledge and skills.
2	Shows that he/she understands the continuity of the learning need.

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Conveys his / her thoughts and suggestions at the level of knowledge and skills related to the field to those concerned in written and verbal form.
2	Communicates effectively with stakeholders in the professional field.
3	Uses information and communication technologies together with computer software at minimum advanced level of European Computer Driving License required by the field.
4	Follows the information in the field and communicates with colleagues by using a foreign language at least at the European Language Portfolio B1 General Level.

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Behaves in accordance with organization/institution, business and social ethical values.
2	Analyzes the relations of the organization/institution with its stakeholders and executes them effectively.
3	Has the ability to encourage innovations.
4	Thinks critically about the organization / institution.
5	Has sufficient awareness of the universality of social rights, social justice, quality and cultural values, environmental protection, occupational health and safety.

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	14	3	42
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	14	2	28
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	1	7	7
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	1	6	6
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	46	0	127