TR EN

INTERNATIONAL BUSINESS MANAGEMENT PROGRAMME COURSE DESCRIPTION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
ITR206 INTERNATIONAL BUSINESS MANAGEMENT 4 3 3 6

GENERAL INFORMATION

Language of Instruction : English
Level of the Course Unit : BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course : Compulsory
Mode of Delivery of the Course Unit -
Coordinator of the Course Unit Assoc.Prof. ONUR ÖZDEMİR
Instructor(s) of the Course Unit Assist.Prof. MELDA KEÇECİ
Course Prerequisite No

OBJECTIVES AND CONTENTS

Objectives of the Course Unit: This course aims to introduce concepts related with international business and give a global point of view regarding the management of international companies.
Contents of the Course Unit: Contents of the course include definition and scope of international business, international market penetration, the process of turning into an international institution, organizational structures in international institutions and administrative problems, Franchise agreements application examples, international environment, environmental analysis in international institutions, working environment analysis in international institutions, environmental powers effecting international institutions, marketing activities in international institutions, human resources management in international institutions, managing diversity in international institutions and electronic commerce and its effects on international business.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)

Define concept, terminology and international environment concepts of international business and use them
Explain differences between international institutions and domestic business over examples
Solve administrative problems confronted by multinational and international institutions
Analyse ways to come into existence in global competition environment by evaluating current economic conditions
Examine environmental powers effecting international institutions after making analysis on economic, financial, political, legal and physical powers and fields

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY

Week Preparatory Topics(Subjects) Method
1 Reading Definition and Scope of International Business Lecture & Question and Answer & Discussion
2 Reading International Market Penetration Lecture & Question and Answer & Discussion
3 Reading The Process of Turning into an International Institution Lecture & Question and Answer & Discussion
4 Reading Organizational Structures in International Institutions and Administrative Problems Lecture & Question and Answer & Discussion
5 Reading Franchise Agreements Application Examples Lecture & Question and Answer & Discussion
6 Reading International Environment Lecture & Question and Answer & Discussion
7 Reading General Environmental Analysis in International Institutions Lecture & Question and Answer & Discussion
8 - MID-TERM EXAM -
9 Reading Working Environment Analysis in International Institutions Lecture & Question and Answer & Discussion
10 Reading Environmental Powers Effecting International Institutions Lecture & Question and Answer & Discussion
11 Reading Marketing Activities in International Institutions Lecture & Question and Answer & Discussion
12 Reading Human Resources Management in International Institutions Lecture & Question and Answer & Discussion
13 Reading Managing Diversity in International Institutions Lecture & Question and Answer & Discussion
14 Reading Electronic Commerce and Its Effects on International Business Lecture & Question and Answer & Discussion
15 Reading General Revision Lecture & Question and Answer & Discussion
16 - FINAL EXAM -
17 - FINAL EXAM -

SOURCE MATERIALS & RECOMMENDED READING

Meyer, K. and Peng, M. W. (2016). International Business. London, United Kingdom: Cengage Learning EMEA.
Kelly, P. (2011). International Business and Management. London, United Kingdom: Cengage Learning EMEA.
Morrison, J. (2008). International Business : Challenges in a Changing World. Gordonsville, United States: Palgrave MacMillan.

ASSESSMENT

Assessment & Grading of In-Term Activities Number of Activities Degree of Contribution (%) Description
Level of Contribution
0 1 2 3 4 5

CONTRIBUTION OF THE COURSE UNIT TO THE PROGRAMME LEARNING OUTCOMES

KNOWLEDGE

Theoretical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Describe basic theories of microeconomics and macroeconomics by benefiting from assumptions and axioms.
4
2
Recognize the entries in the book and financial balance sheet of the business organization.
5
3
Define concepts, theories and principles of basic and subfields of international trade by adhering to the background knowledge.
4

KNOWLEDGE

Factual

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Summarize historical development of the international trade theories by adhering to the chronological order.
3
2
Use theoretical knowledge gained in the field of international trade in occupational practices and daily life.
4
3
Solve financial and legal problems confronted in international trade practices.
4

SKILLS

Cognitive

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Relate statistical raw data by benefiting from computer programs and relate data with one another in consideration of theoretical knowledge.
4
2
Evaluate developments in the world in consideration of common courses in the faculty with an intellectual perspective.
4

SKILLS

Practical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Interpret current events and facts in international trade based on advanced knowledge and skills from an analytical and systematic holistic view.
4

OCCUPATIONAL

Autonomy & Responsibility

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Relate knowledge about economic globalization and internationalization with current knowledge in the field.
4

OCCUPATIONAL

Learning to Learn

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Examine current economic policies applied over the gained advanced knowledge and skills by a critical approach.
4

OCCUPATIONAL

Communication & Social

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Explain demands in written or verbally by using the foreign language skill in business and social life effectively.
2
2
Tell knowledge, thoughts and solution offers regarding subjects in international trade to relevant stakeholders demands in written or verbally.
3
3
Design a healthy communication network for themselves in the business world by using social life skills.
3

OCCUPATIONAL

Occupational and/or Vocational

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Analyze current issues, events and problems by benefiting from theoretical and historical knowledge of international trade and economics.
4
2
Develop suggestions for international trade policies by determining economic problems in the macro level.
5
3
Apply commercial applications in consideration of knowledge gained in financing and management of international trade by being inclusive of international market
5
4
Discuss the effects of commercial and financial globalization processes on the income distribution, by benefiting from data.
4

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT

Workload for Learning & Teaching Activities

Type of the Learning Activites Learning Activities (# of week) Duration (hours, h) Workload (h)
Lecture & In-Class Activities 14 3 42
Preliminary & Further Study 13 4 52
Land Surveying 0 0 0
Group Work 0 0 0
Laboratory 0 0 0
Reading 0 0 0
Assignment (Homework) 0 0 0
Project Work 0 0 0
Seminar 0 0 0
Internship 0 0 0
Technical Visit 0 0 0
Web Based Learning 0 0 0
Implementation/Application/Practice 0 0 0
Practice at a workplace 0 0 0
Occupational Activity 0 0 0
Social Activity 0 0 0
Thesis Work 0 0 0
Field Study 0 0 0
Report Writing 0 0 0
Final Exam 1 1 1
Preparation for the Final Exam 7 5 35
Mid-Term Exam 1 1 1
Preparation for the Mid-Term Exam 5 4 20
Short Exam 0 0 0
Preparation for the Short Exam 0 0 0
TOTAL 41 0 151
Total Workload of the Course Unit 151
Workload (h) / 25.5 5,9
ECTS Credits allocated for the Course Unit 6,0