CORPORATE IMAGE MANAGEMENT PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
HIT338	CORPORATE IMAGE MANAGEMENT	5	3	3	5

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	, TYY: + , EQF-LLL: , QF-EHEA:
Type of the Course :	Elective
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit
Instructor(s) of the Course Unit
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	The aim of the course is to create the student's planning ability in the image creation process by introducing general concepts about image.
Contents of the Course Unit:	The course includes topics such as explaining the concept of image, listing the elements of the image, defining image types, sampling the factors affecting the corporate image, interpreting the contribution of image management to consumers and corporations, evaluating the image and reality connection.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Classifies at least 5 of the definitions for corporate image
Explains at least 4 of the corporate image elements correctly
Analyzes the concepts of image formation.
Compares the image desired by the corporations with the image (image gap) formed in the target audiences.
Explain the importance of media tools in the context of image formation and compare media tools in terms of their importance.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Literature Review	Presentation of Course Content	Lecture & Question and Answer
2	Literature Review	Personality, corporate personality, culture, corporate culture 1	Lecture & Question and Answer
3	Literature Review	Personality, corporate personality, culture, corporate culture 2	Lecture & Question and Answer
4	Literature Review	Corporate Culture Elements and types of corporate culture	Lecture & Question and Answer
5	Literature Review	Identity and Corporate Identity	Lecture & Question and Answer
6	Literature Review	Image concept and corporate image 1: Functions of image	Lecture & Question and Answer
7	Literature Review	Image concept and corporate image 2: Factors affecting the continuity of the image and the contribution of the corporate image to the target audiences and the corporations	Lecture & Question and Answer
8	-	MID-TERM EXAM	-
9	Literature Review	Image Types	Lecture & Question and Answer
10	Literature Review	Image and reality relationship / Image gap	Lecture & Question and Answer
11	Literature Review	Reputation and Corporate Reputation	Lecture & Question and Answer
12	Literature Review	Digital media and image 1: Transformation of communication media	Lecture & Question and Answer
13	Literature Review	Digital media and image 2: Functional features of digital media and image	Lecture & Question and Answer
14	Literature Review	Digital media and image 3: Digital media platforms used by corporations in the context of image formation and maintenance	Lecture & Question and Answer
15	Literature Review	The Importance of Image in the Context of Excellence in Management	Lecture & Question and Answer
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Ilıcak Aydınalp, Ş. G. (2014). İmaj Üretimi. Ankara: Nobel Akademik Yayıncılık
Tuzla, R. (2018). Kurumsal İmaj Yönetimi. Konya: Literatürk Akademia
Abratt, R. (1989). A new approach to the corporate image management process. Journal of marketing management, 5(1): 63-76.
Gray, E. R. ve Balmer, J. M. (1998). Managing corporate image and corporate reputation. Long range planning, 31(5): 695-702.
Bulduklu, Y.(2015).İmaj Yönetimi. İstanbul: İnkılap
Robins, K. (2013). İmaj. Ayrıntı Yayınları
Savaş, S. (2020). İmaj üretiminde dijital medya'nın rolü: Kurumların oluşturmaya çalıştıkları imajın tüketiciye ne oranda yansıdığına yönelik bir çalışma. İstanbul Üniversitesi, Yayınlanmamış Doktora Tezi.
Ali, H. Y., Danish, R. Q., ve Asrar‐ul‐Haq, M. (2020). How corporate social responsibility boosts firm financial performance: The mediating role of corporate image and customer satisfaction. Corporate Social Responsibility and Environmental Management, 27(1), 166-177.
Ageeva, E., Melewar, T. C., Foroudi, P., Dennis, C., & Jin, Z. (2018). Examining the influence of corporate website favorability on corporate image and corporate reputation: Findings from fsQCA. Journal of Business Research, 89, 287-304.

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Describe basic theories of microeconomics and macroeconomics by benefiting from assumptions and axioms.
2	Recognize the entries in the book and financial balance sheet of the business organization.
3	Define concepts, theories and principles of basic and subfields of international trade by adhering to the background knowledge.

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Summarize historical development of the international trade theories by adhering to the chronological order.
2	Use theoretical knowledge gained in the field of international trade in occupational practices and daily life.
3	Solve financial and legal problems confronted in international trade practices.

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Relate statistical raw data by benefiting from computer programs and relate data with one another in consideration of theoretical knowledge.
2	Evaluate developments in the world in consideration of common courses in the faculty with an intellectual perspective.

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Interpret current events and facts in international trade based on advanced knowledge and skills from an analytical and systematic holistic view.

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Relate knowledge about economic globalization and internationalization with current knowledge in the field.

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Examine current economic policies applied over the gained advanced knowledge and skills by a critical approach.

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Explain demands in written or verbally by using the foreign language skill in business and social life effectively.
2	Tell knowledge, thoughts and solution offers regarding subjects in international trade to relevant stakeholders demands in written or verbally.
3	Design a healthy communication network for themselves in the business world by using social life skills.

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Analyze current issues, events and problems by benefiting from theoretical and historical knowledge of international trade and economics.
2	Develop suggestions for international trade policies by determining economic problems in the macro level.
3	Apply commercial applications in consideration of knowledge gained in financing and management of international trade by being inclusive of international market
4	Discuss the effects of commercial and financial globalization processes on the income distribution, by benefiting from data.

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	14	2	28
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	14	3	42
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	1	7	7
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	1	6	6
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	46	0	127