Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
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HIT443 | ADVERTISEMENT WRITING | 5 | 3 | 3 | 5 |
GENERAL INFORMATION |
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Language of Instruction : | Turkish |
Level of the Course Unit : | , TYY: + , EQF-LLL: , QF-EHEA: |
Type of the Course : | Elective |
Mode of Delivery of the Course Unit | - |
Coordinator of the Course Unit | |
Instructor(s) of the Course Unit | |
Course Prerequisite | No |
OBJECTIVES AND CONTENTS |
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Objectives of the Course Unit: | This course aims to enable students to interpret advertising texts and create new advertising texts with the theoretical knowledge they have taken in the course and from the perspective of advertising. |
Contents of the Course Unit: | Contents of the course include the subjects as in introducing the concept of advertising, performing target audience analysis, explanation of the concept of creative advertising, writing an advertising scenario, examination of advertising practices samples. |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
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List at least 3 of the basic features that an advertisement text should have |
Explain the structural features of advertisement text |
Compare advertising scenarios in the context of the basic features that an advertisement should have through a sample advertisement |
Apply product positioning with his/her advertisement writing acknowledge |
Distinguish the target audience intended in advertisement. |
Analyze advertising texts |
Create their own advertising texts with technical and theoretical knowledge |
WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY |
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Week | Preparatory | Topics(Subjects) | Method |
1 | Reading the related subject in the coursebook | Advertising and Communication | Lecture & Question and Answer |
2 | Reading the related subject in the coursebook | Branding and Related Concepts | Lecture & Question and Answer |
3 | Reading the related subject in the coursebook | Functions, Purposes and Types of Advertising | Lecture & Question and Answer |
4 | Reading the related subject in the coursebook, Analysing Samples | Knowing the consumer | Lecture & Question and Answer |
5 | Reading the related subject in the coursebook, Analysing Samples | Creativity in Advertising | Lecture & Question and Answer |
6 | Reading the related subject in the coursebook, Analysing Samples | Creative Advertising Strategies | Lecture & Question and Answer |
7 | Reading the related subject in the coursebook, Analysing Samples | General review | Lecture & Question and Answer |
8 | - | MID-TERM EXAM | - |
9 | Literature Review, Analysing Samples | Text Types in Different Media | Lecture & Question and Answer & Individual Homework |
10 | Reading the related subject in the coursebook, Analysing Samples | Selling Point Advertising | Lecture & Question and Answer & Analysing Samples |
11 | Reading the related subject in the coursebook, Analysing Samples | Advertising Texts in Print Media | Lecture & Question and Answer & Analysing Samples |
12 | Literature Review, Analysing Samples | TV and Radio Ad Texts | Lecture & Question and Answer & Analysing Samples |
13 | Literature Review, Analysing Samples | Writing Advertisements for the Internet | Lecture & Question and Answer & Analysing Samples |
14 | Literature Review, Analysing Samples | Corporate Advertising | Lecture & Question and Answer & Individual Homework |
15 | General Review | General review | Lecture & Question and Answer & Discussion |
16 | - | FINAL EXAM | - |
17 | - | FINAL EXAM | - |
SOURCE MATERIALS & RECOMMENDED READING |
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Muge Elden (2016). Reklam Yazarligi. Iletisim Publications |
Atatürk Ü. (2021). Reklam ve Reklam Yazarlığı |
Muge Elden (2016). Reklam ve Reklamcilik. Say Publications |
Doğan, B.Ö. (t.y.). Medyada Metin Yazarlığı |
Hirschman, E. C. (1989). Role-based models of advertising creation and production. Journal of Advertising, 18(4): 42-53. |
ASSESSMENT |
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Assessment & Grading of In-Term Activities | Number of Activities | Degree of Contribution (%) | Description |
Level of Contribution | |||||
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0 | 1 | 2 | 3 | 4 | 5 |
KNOWLEDGE |
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Theoretical |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Describe basic theories of microeconomics and macroeconomics by benefiting from assumptions and axioms.
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2 |
Recognize the entries in the book and financial balance sheet of the business organization.
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3 |
Define concepts, theories and principles of basic and subfields of international trade by adhering to the background knowledge.
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KNOWLEDGE |
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Factual |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Summarize historical development of the international trade theories by adhering to the chronological order.
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2 |
Use theoretical knowledge gained in the field of international trade in occupational practices and daily life.
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3 |
Solve financial and legal problems confronted in international trade practices.
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SKILLS |
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Cognitive |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Relate statistical raw data by benefiting from computer programs and relate data with one another in consideration of theoretical knowledge.
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2 |
Evaluate developments in the world in consideration of common courses in the faculty with an intellectual perspective.
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SKILLS |
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Practical |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Interpret current events and facts in international trade based on advanced knowledge and skills from an analytical and systematic holistic view.
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OCCUPATIONAL |
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Autonomy & Responsibility |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Relate knowledge about economic globalization and internationalization with current knowledge in the field.
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OCCUPATIONAL |
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Learning to Learn |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Examine current economic policies applied over the gained advanced knowledge and skills by a critical approach.
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OCCUPATIONAL |
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Communication & Social |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Explain demands in written or verbally by using the foreign language skill in business and social life effectively.
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2 |
Tell knowledge, thoughts and solution offers regarding subjects in international trade to relevant stakeholders demands in written or verbally.
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3 |
Design a healthy communication network for themselves in the business world by using social life skills.
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OCCUPATIONAL |
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Occupational and/or Vocational |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Analyze current issues, events and problems by benefiting from theoretical and historical knowledge of international trade and economics.
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2 |
Develop suggestions for international trade policies by determining economic problems in the macro level.
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3 |
Apply commercial applications in consideration of knowledge gained in financing and management of international trade by being inclusive of international market
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4 |
Discuss the effects of commercial and financial globalization processes on the income distribution, by benefiting from data.
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WORKLOAD & ECTS CREDITS OF THE COURSE UNIT |
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Workload for Learning & Teaching Activities |
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Type of the Learning Activites | Learning Activities (# of week) | Duration (hours, h) | Workload (h) |
Lecture & In-Class Activities | 14 | 3 | 42 |
Preliminary & Further Study | 14 | 3 | 42 |
Land Surveying | 0 | 0 | 0 |
Group Work | 0 | 0 | 0 |
Laboratory | 0 | 0 | 0 |
Reading | 11 | 2 | 22 |
Assignment (Homework) | 2 | 5 | 10 |
Project Work | 0 | 0 | 0 |
Seminar | 0 | 0 | 0 |
Internship | 0 | 0 | 0 |
Technical Visit | 0 | 0 | 0 |
Web Based Learning | 0 | 0 | 0 |
Implementation/Application/Practice | 0 | 0 | 0 |
Practice at a workplace | 0 | 0 | 0 |
Occupational Activity | 0 | 0 | 0 |
Social Activity | 0 | 0 | 0 |
Thesis Work | 0 | 0 | 0 |
Field Study | 0 | 0 | 0 |
Report Writing | 0 | 0 | 0 |
Final Exam | 1 | 1 | 1 |
Preparation for the Final Exam | 1 | 5 | 5 |
Mid-Term Exam | 1 | 1 | 1 |
Preparation for the Mid-Term Exam | 1 | 4 | 4 |
Short Exam | 0 | 0 | 0 |
Preparation for the Short Exam | 0 | 0 | 0 |
TOTAL | 45 | 0 | 127 |
Total Workload of the Course Unit | 127 | ||
Workload (h) / 25.5 | 5 | ||
ECTS Credits allocated for the Course Unit | 5,0 |