Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
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HIT336 | TV ADVERTISING | 5 | 3 | 3 | 5 |
GENERAL INFORMATION |
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Language of Instruction : | Turkish |
Level of the Course Unit : | BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle |
Type of the Course : | Elective |
Mode of Delivery of the Course Unit | - |
Coordinator of the Course Unit | Assoc.Prof. BÜLENT İLHAN |
Instructor(s) of the Course Unit | |
Course Prerequisite | No |
OBJECTIVES AND CONTENTS |
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Objectives of the Course Unit: | This course aims to introduce the students the steps of television advertising, how to summarize the concepts related to television advertising and evaluate the creative process of the advertisement by the students. |
Contents of the Course Unit: | Contents of the course include the subjects such as summarizing the steps of filming, explaining the concepts of montage and budgeting, explanation of concepts related to television advertising, listing the stages through which the ad is passed until the advertisement is reached from the creation of the advertisement, assessment of television advertisements, display of creative advertising examples. |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
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Define the concepts of scenario, caste, budgeting and montage correctly |
List at least 3 of the features that should be considered in the scenario, storyboard and text writing stage |
Explain the connection of television advertising with art and technology through a commercial film |
Relate the connection between television advertisement formats, stage and techniques of formation |
Explain at least 3 of the features that should be in television advertising |
Choose the necessary elements for the television advertisement in the ad's decision phase |
Evaluate the stages of creative process required for television advertising |
Evaluate the film-making process through an advertisement film example |
WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY |
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Week | Preparatory | Topics(Subjects) | Method |
1 | Reading the related subject in the coursebook | TV Advertising | Lecture & Question and Answer |
2 | Reading the related subject in the coursebook | Concepts in TV Advertising | Lecture & Question and Answer |
3 | Reading the related subject in the coursebook | Working Styles in Production Firms | Lecture & Question and Answer |
4 | Reading the related subject in the coursebook | Relations Between Advertising Agencies and Production Firms | Lecture & Question and Answer |
5 | Reading the related subject in the coursebook | Production Stages I | Lecture & Question and Answer |
6 | Reading the related subject in the coursebook | Production Stages II | Lecture & Question and Answer |
7 | Reading the related subject in the coursebook | Production Stages III | Lecture & Question and Answer |
8 | - | MID-TERM EXAM | - |
9 | Reading the related subject in the coursebook | Production Stages IV | Lecture & Question and Answer |
10 | Reading the related subject in the coursebook | Research n Product and Service | Lecture & Question and Answer |
11 | Reading the related subject in the coursebook | Creative Strategy | Lecture & Question and Answer |
12 | Reading the related subject in the coursebook | Slogan, scenario, synopsis, treatment, storyboard, pack shot | Lecture & Question and Answer |
13 | Reading the related subject in the coursebook | Editing Advertising | Lecture & Question and Answer |
14 | Reading the related subject in the coursebook | Ad Shot Stages | Lecture & Question and Answer |
15 | Reading the related subject in the coursebook | Ad Shot Stages | Lecture & Question and Answer |
16 | - | FINAL EXAM | - |
17 | - | FINAL EXAM | - |
SOURCE MATERIALS & RECOMMENDED READING |
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Yolcu, E. (2001). Televizyon Reklamciliği. Istanbul: Istanbul Universitesi Publications |
Isiktas, S. (2018).Turkiye’de Reklam Tarihi Gelisimi ve Televizyon Reklam Arastirmalari. Istanbul: Hiperlink |
Akbulut, N. T. ve Erdogan, E. B. (2007). Televizyon Reklam Filmi Yapimi. Istanbul: Beta Bookstore |
Stewart, D. W. ve Furse, D. H. (1986). Effective television advertising: A study of 1000 commercials. Lexington Books. |
ASSESSMENT |
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Assessment & Grading of In-Term Activities | Number of Activities | Degree of Contribution (%) | Description |
Level of Contribution | |||||
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0 | 1 | 2 | 3 | 4 | 5 |
KNOWLEDGE |
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Theoretical |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Define the basic concepts of economics, administrative and human sciences. (Bloom 1)
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2 |
Evaluate the economic environment and overall sustainability of firms. (Bloom 4)
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KNOWLEDGE |
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Factual |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Relate principles and concepts of economics and finance with other disciplines. (Bloom 4)
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2 |
Define principles, concepts, methods and theories related with economics and finance. (Bloom 1)
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SKILLS |
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Cognitive |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Interpret the charts and tables related to the field. (Bloom 2)
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SKILLS |
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Practical |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Evaluate the theoretical models of economic policies which have direct or indirect effects by using the facts and dynamics of the economic system.(Bloom 4)
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2 |
Analyze economic and financial reports. ((bloom 4)
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3 |
Use basic mathematics, statistics and econometric methods and tools to solve economic and financial problems. (Bloom 3)
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4 |
Interpret the operation of current economic, political and social events by using institutional information related with Economics and Finance.(Bloom 2)
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OCCUPATIONAL |
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Autonomy & Responsibility |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Organize economic and financial activities in humanitarian and social terms with adherence to ethics. (Bloom 4).
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OCCUPATIONAL |
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Learning to Learn |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Develop a critical perspective on national and international economic, political, social, financial and development problems. (bloom 6)
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OCCUPATIONAL |
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Communication & Social |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Follow the agenda on economics, politics and social issues and improve himself/ herself. (bloom 6)
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OCCUPATIONAL |
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Occupational and/or Vocational |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Analyze current issues and problems by using the structure and properties of Macro and Microeconomics and variables. (Bloom 4)
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2 |
Evaluate the effectiveness of the general economic system and public policies and their effects on markets and basic economic variables.(Bloom 4)
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3 |
Analyze the cause and effect relationships between the relevant economic variables. (Bloom 4)
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4 |
Evaluate the expected trends and portfolio analyzes in interest and exchange rates within the framework of the general financial system. (Bloom 4)
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WORKLOAD & ECTS CREDITS OF THE COURSE UNIT |
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Workload for Learning & Teaching Activities |
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Type of the Learning Activites | Learning Activities (# of week) | Duration (hours, h) | Workload (h) |
Lecture & In-Class Activities | 14 | 3 | 42 |
Preliminary & Further Study | 14 | 3 | 42 |
Land Surveying | 0 | 0 | 0 |
Group Work | 0 | 0 | 0 |
Laboratory | 0 | 0 | 0 |
Reading | 14 | 2 | 28 |
Assignment (Homework) | 0 | 0 | 0 |
Project Work | 0 | 0 | 0 |
Seminar | 0 | 0 | 0 |
Internship | 0 | 0 | 0 |
Technical Visit | 0 | 0 | 0 |
Web Based Learning | 0 | 0 | 0 |
Implementation/Application/Practice | 0 | 0 | 0 |
Practice at a workplace | 0 | 0 | 0 |
Occupational Activity | 0 | 0 | 0 |
Social Activity | 0 | 0 | 0 |
Thesis Work | 0 | 0 | 0 |
Field Study | 0 | 0 | 0 |
Report Writing | 0 | 0 | 0 |
Final Exam | 1 | 1 | 1 |
Preparation for the Final Exam | 1 | 7 | 7 |
Mid-Term Exam | 1 | 1 | 1 |
Preparation for the Mid-Term Exam | 1 | 6 | 6 |
Short Exam | 0 | 0 | 0 |
Preparation for the Short Exam | 0 | 0 | 0 |
TOTAL | 46 | 0 | 127 |
Total Workload of the Course Unit | 127 | ||
Workload (h) / 25.5 | 5 | ||
ECTS Credits allocated for the Course Unit | 5,0 |